Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Berkshire Hathaway's reduced exposure to Apple may be due to portfolio repositioning and lower concentration risks, not necessarily a negative outlook on Apple. Apple's stock performance has improved in 2024, boosted by a stronger Q2 and Q3 report, positive investor sentiment after WWDC event and strong demand outlook. Apple's AI strategy for the iPhone, combined with strong demand signals, is expected to drive revenue growth and margin expansion, supporting a Buy rating.

Apple: Hyperfocusing On Berkshire's Stake Is Overkill (Rating Upgrade)

Bank of America

Occidental Petroleum

Investors have had a rough start to the new week as stock indexes worldwide collectively wiped out trillions of dollars in value. This is a big change from the easy money and ‘everything' rally days that started during the COVID-19 pandemic when most stocks became winners because central banks everywhere injected record amounts of capital into the system.

Stocks Slide: Trillions Lost, More Downside Ahead?

Apple's AI "supercycle" is expected to drive significant revenue growth, particularly through device upgrades for advanced AI features. Analysts predict AI enhancements could lead to $10B in annual growth in high-margin services, with a potential market cap increase to $4.13T by fiscal 2026 estimated by me. The supercycle may offer medium-term gains, but concerns include potential overvaluation and future growth sustainability post-cycle.

Apple Intelligence Presents A Medium-Term Buy (Rating Upgrade)

Amazon

Amazon's stock dipped after it posted a mixed report and soft guidance. Apple's stock held steady after it exceeded Wall Street's expectations.

Best Stock to Buy Right Now: Amazon vs. Apple

Micron Technology

SPY, Apple and Micron Technology are included in this Analyst Blog.

The Zacks Analyst Blog SPY, Apple and Micron Technology

Warren Buffett sold roughly $90 billion of Berkshire Hathaway's Apple stake in Q2. He has several possible reasons for selling.

Warren Buffett Just Sold $90 Billion of Apple Stock. Could This Be the Biggest Investing Mistake He's Ever Made?

The Nasdaq Composite recently entered correction territory, meaning the index has fallen more than 10% from its record high. Amazon has a strong presence in e-commerce, digital advertising, and cloud computing, and shares look inexpensive at their current valuation.

Nasdaq Market Correction: 1 "Magnificent Seven" Stock to Buy Now, and Another to Avoid

Apple's market cap has increased, surpassing Nvidia's, despite stagnant results. The recent earnings report showed sound but not outstanding results for the popular company. Analysts have analyzed Apple's quarterly earnings, focusing on business fundamentals, valuations, and potential upside and downside factors.

Apple Is Not A Buy: Too Overvalued And The Earnings Are Not Outstanding

Lisbon, Portugal--(Newsfile Corp. - August 7, 2024) - PocketGuard App has launched the integration with Apple Wallet. This update allows users to sync their Apple Card, Apple Cash, and savings from Apple Card accounts directly within the PocketGuard app.

PocketGuard Has Launched the Integration with Apple Wallet

The agreement raises wages roughly 10 percent over three years and guarantees benefits and severance pay.

Apple Workers Approve Contract at First Union Store in U.S.

Alphabet

A federal court's ruling that Google violated antitrust law and illegally maintained a monopoly could put exclusivity payments to partners like Apple in jeopardy.

Google antitrust ruling may pose $20 billion risk for Apple

Apple Inc. reported tepid growth after years of declines, with only 5% growth in sales in the last quarter. Warren Buffett's Berkshire Hathaway sold Apple shares, indicating a valuation disconnect and a potential lack of future growth. The market is buying too much into Apple Intelligence and the upcoming iPhone 16 launch.

Apple: Exit With Buffett

Berkshire Hathaway sold its stake in Apple Inc. worth around $80 billion, likely due to Apple's modest growth and high valuation. Apple's financial results show strong profits but not enough to justify its high valuation, with a P/E ratio of ~34. The risk of investing in Apple lies in its high valuation, low yield, and potential for share price decline as market opinion shifts.

Apple's Earnings Show Why Berkshire Hathaway Sold

Coca-Cola

McDonald's

The latest decision by the Federal Reserve to hold rates steady is not doing any favors to the stock market overall. The decision to do nothing is stoking fears of a recession, sending broad market indices lower in the process.

3 Moves to Make as Investors Pivot Away From Tech and Into The Dow

Since the long term bodes well for Apple (AAPL) and Micron Technology (MU) after the initial dip, it would be wise to invest in such growth stocks.

2 Top S&P 500 Stocks to Buy on Market Dip: AAPL, MU

Apple's (AAPL) AI push, growing Services business and strong liquidity position make the shares attractive for investors despite Warren Buffett reducing his stake by 50%.

Buffett Cuts Apple Stake: What Should You Do With AAPL Stock?

Berkshire Hathaway sold nearly 50% of its Apple Inc. holdings, but that's not the real issue at hand here. Apple's financials show declining shareholder equity, revenue growth issues, and declining capex, supporting my continued sell thesis after Q3 earnings. The lack of innovation, along with unstable profitability and cash flow growth, make Apple a risky investment.

Apple Q3: Berkshire's Divestiture Not The Real Problem, But It's A Clue

Apple's stock has returned over 346% in the last five years. The shares have trounced the market.

If You'd Invested $5,000 in Apple Stock 5 Years Ago, Here's How Much You'd Have Today

Apple could be the winner after Alphabet's Google lost its fight with the U.S. antitrust enforcers earlier this week, with a ruling that supports the iPhone maker's defense in its own antitrust court battle with U.S. prosecutors, legal experts said.

Google monopoly ruling could help Apple defense in antitrust case

For years, tech juggernaut Apple has been building a services-focused ecosystem designed to offset bumpy, lumpy hardware sales and bring higher-margin dollars to its revenue streams. Take, for example, its search capabilities.

Google Ruling May Blunt Apple's Services Revenue and Ecosystem Growth

Microsoft

NVIDIA

It turns out, the tech sector rotations in late July were just the warning shot across the bow. In a 72 hour period between Wednesday and Friday's closing bell, stocks went from cheering a steady Fed for its renewed dovish rhetoric to panic-selling everything with a dollar sign on it. All the rosy economic outlooks were promptly replaced with pearl clutching and hand-wringing about an incoming recession.

A Large Cap Cheat Sheet as Tech Eyes Correction

Google's defeat in an antitrust suit filed by the Justice Department has cast a shadow over partner Apple Inc., which generates roughly $20 billion a year in payments from the internet search giant.

Apple's shift to AI is poised to soften blow from Google ruling

For years, Apple has had Google as the default search engine on its devices. A new ruling threatens that arrangement, after a federal judge said Google's payments for that privilege were unfair.

Apple wants to rewire search with AI — and that may help cut the Google cord

Apple's core business is shrinking, and services are papering over that problem.

Apple's Massive Growth Problem

Apple stock dropped below the 50-day moving average and could be a good candidate for a bearish trade.

News for Apple Stock (AAPL)