Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

NIKE

PepsiCo

The development of an on-device artificial intelligence platform could spur huge demand for Apple's iPhone. Investors tend to choose Coca-Cola over rival PepsiCo, but the latter name is actually the better bet right now.

These 3 Dow Stocks Are Set to Soar in 2024 and Beyond

The recent Q2 stock holdings report on August 14 revealed that traders' favorite investor, Warren Buffett, made significant changes to his portfolio, especially in his largest holding, Apple (NASDAQ: AAPL).

Here's Warren Buffett's largest stock holding

Apple is set to launch phones supporting generative AI features next month. The arrival of AI-enabled iPhones is likely to drive a solid upgrade cycle for Apple and help it deliver stronger-than-expected growth, which could give the stock a shot in the arm.

Prediction: This "Magnificent Seven" Stock Could Become the World's First $4 Trillion Company in 2024

Warren Buffett has sold Apple stock again this year. Despite a sizeable stock sale recently, Apple remains the top holding in Berkshire's portfolio.

Warren Buffett Just Sold a Huge Chunk of Apple Stock. Should You Do the Same?

Warren Buffett recently significantly reduced Berkshire Hathaway's stake in Apple. Apple faces a number of risks including reduced payments from Google and continued struggles in China.

4 Reasons to Follow Warren Buffett and Sell Apple Stock

The majority of Apple's revenue comes from hardware sales. The stock carries the same price-to-earnings premium it did when sales were booming in 2021.

1 Stock I Wouldn't Touch With a 10-Foot Pole, Even After the Market Sell-Off Dropped Its Price

Apple AAPL 0.59%increase; green up pointing triangle is letting competitors in on some of the technology that has powered Apple Pay. But they will still need to make their case to consumers.

Apple Opens Tap-to-Pay to Competitors, but Can They Take Advantage?

Apple is reportedly shifting into the world of home robots after the wheels came off its electric car. According to a new report from Bloomberg, a team of several hundred is working on its potential first product: a robotic arm with an “iPad-like” display attached.

Apple reportedly has ‘several hundred' working on a robot arm with attached iPad

HSBC Holdings

JPMorgan Chase & Co

Including companies that have an attractive Valuation can reduce the volatility and overall risk level of your portfolio due to a reduced portfolio downside risk. In today's article I will present you with three value picks from the Financial Sector: each has an attractive Valuation, is financially healthy and has an excellent competitive position. While HSBC pays an attractive Dividend Yield [FWD] of 7.26%, JPMorgan has impressive dividend growth metrics, underlined by its 10-Year Dividend Growth Rate [CAGR] of 10.83%.

3 Top Financial Sector Value Picks: One Offers A 7%+ Dividend Yield

Apple stock is poised to outperform amid the AI-driven launch of the iPhone 16.

Weekly Option Windfall: Trading AAPL Options Ahead of iPhone Upgrade Cycle

Berkshire Hathaway sold nearly half of its Apple shares in Q2, signaling a lack of confidence in Apple in the near term. Apple is about to release new Macs with M4 processors and introduce Apple Intelligence, revolutionizing personal computing. AI is the next major advance in computer interfaces.

Apple: Berkshire's Questionable Timing

In the second quarter, Berkshire Hathaway sold 389,368,450 shares of Apple. The conglomerate now owns exactly 400 million shares of the tech giant.

Here's Exactly How Many Apple Shares Warren Buffett Just Sold

The company faces pressure from governments around the world and complaints from companies that it is still too restrictive.

Apple Changes App Store Rules

BRUSSELS—Apple AAPL 1.35%increase; green up pointing triangle has long kept a tight grip on its iPhone ecosystem. In Europe, its hold is starting to weaken.

Apple's Hold on the App Store Is Loosening, at Least in Europe

Californians will soon be able to present their driver's licenses or state IDs by using an iPhone or Apple Watch. Apple is working with the state of California to bring IDs to Apple Wallet “soon,” the company said in a Thursday (Aug. 15) press release.

Apple to Participate in California Mobile Driver's License Pilot Program

Epic Games has intensified its rivalry with Apple by offering the alternative app store, AltStore PAL, for free in the EU. Will the move help gamers in Europe?

Epic Games strikes back at Apple by launching free AltStore PAL in EU

The identical 400 million share count in Apple and Buffett's oldest and longest position Coca-Cola prompted some to believe he is done selling the tech stock.

Warren Buffett did something curious with his Apple stock holding

While Warren Buffett's Berkshire Hathaway Inc. made headlines for cutting its Apple Inc. stake in half during the second quarter, other investment managers saw appeal in Apple shares, taking up new positions during the period.

As Warren Buffett sold Apple's stock, these funds bought in

On August 14, Apple Inc. announced it will begin letting third parties use the iPhone's payment chip to handle transactions, a move that allows banks and other services to compete with the Apple Pay platform.

Apple to open payment chip to third parties and charge fees

Alphabet

NVIDIA

Vertex Pharmaceuticals

Investors should focus on the future, not the past. Four emerging technologies hold tremendous potential.

Prediction: These 4 Future Technologies Will Be Millionaire-Makers -- and Here Are the Top Stocks to Buy Now to Profit From Them

Amazon

Google's monopoly drama should have Apple, Meta, and Amazon nervous

Apple is reportedly developing a device that combines an iPad-like display with a robotic arm, enabling it to perform tasks like adjusting to face the user during a video call. This is one of several projects the tech giant has undertaken as it aims to create new products, Bloomberg reported Wednesday (Aug. 14), citing unnamed sources.

Report: Apple Developing Robotics-Supported Display for Videoconferencing, Home Security

HEICO

Ulta Beauty

Warren Buffett (Trades, Portfolio), often referred to as "The Oracle of Omaha," is a towering figure in the world of investing. As the chairman of Berkshire Hathaway, Buffett has transformed a struggling textile company into a behemoth that dominates multiple industries.

Warren Buffett's Firm Chops Apple Position, Enters Holdings in Ulta Beauty and Heico

Broadcom

Billionaire investor George Soros's investment fund placed new bets on Apple Inc. and other tech companies, but shied away from a couple of chip makers and ditched some big names in industrials in the quarter that ended June 30, according to a securities filing late Wednesday.

George Soros's fund places new bets on Apple, Broadcom

Microsoft

The latest 13-F filing from Stanley Druckenmiller's Duquesne Family Office didn't include any clues about how his big bet on small-cap stocks had fared.

News for Apple Stock (AAPL)