Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Alphabet

A top EU court will rule on Tuesday in a 13-billion-euro tax case involving Apple and Ireland, and could also deliver a victory for Brussels by upholding a multi-billion-euro fine against Google, in two eagerly awaited decisions.

D-Day for Apple, Google as EU court to rule on major cases

The cases had established the European Union as the world's leading tech watchdog, but have since raised questions about its protracted appeals process.

Google and Apple Lose Appeals in Landmark E.U. Cases

Apple AAPL 0.04%increase; green up pointing triangle and Alphabet's GOOGL -1.33%decrease; red down pointing triangle Google lost attempts to overturn multibillion-dollar rulings in the European Union on Tuesday, marking a win for competition authorities in the bloc in their efforts to rein in alleged abuses by big tech companies.

Apple Loses Court Battle Over $14 Billion Irish Tax Bill

The case stems back to 2016 when the European Commission ordered Ireland to recover up to 13 billion euros ($14.4 billion) in back taxes from Apple. The Commission said at the time Apple had received "illegal" tax benefits from Ireland over the course of two decades.

Apple loses EU court battle over 13 billion euro tax bill in Ireland

Europe's top court on Tuesday upheld a 2.42 billion euro EU antitrust fine imposed on Alphabet's Google seven years ago for using its own price comparison shopping service to gain an unfair advantage over smaller European rivals.

Apple loses fight against 13 billion euro eu tax order to Ireland

Jabil

Electronic components maker Jabil will set up a manufacturing plant in India's southern state of Tamil Nadu with an investment of about 20 billion rupees ($238.2 million), the state's industries minister said on Tuesday.

Apple supplier Jabil to set up South India plant with $238 mln investment

Apple's new iPhone launch drew scorn on Tuesday for its lack of artificial intelligence features in China, a challenge for the U.S. giant as it battles growing competition from Huawei Technologies (HWT.UL) in the world's largest smartphone market.

Apple's AI gap in new iPhones disappoints China users as Huawei threat looms

Adobe

Autodesk

Advanced Micro Devices

Buzzfeed

Salesforce

CrowdStrike

HubSpot

Microsoft

NVIDIA

Palantir Technologies

Snowflake

Tesla

With AI now central to tech investing, the challenge is distinguishing companies leveraging AI from those "faking it". The Rule of 40 serves as a key metric, in my view. I see AI applications falling into three main categories—Creative Work, Data Analytics & Cybersecurity, and Automation & Robotics—with a fourth "Picks & Shovels" category for hardware providers like Nvidia. Understanding these categories helps clarify AI's business impact. Furthermore, analyzing Rule of 40 scores shows that few companies are truly excelling in monetizing AI.

Let's Talk About Investing In AI

CUPERTINO, Calif.—If you've been eagerly awaiting the iPhone 16 to play with all of Apple's AAPL 0.

iPhone 16 First Look: While We Wait for Apple Intelligence, Check Out These Buttons

The Magnificent 7 group has been at the forefront of market headlines over the last year thanks to their strong performance, which has been driven by robust earnings results. The mega-cap giants have only gotten larger, making them that much more scrutinized.

Apple Event: What Investors Should Know

Wall Street's much-hoped-for price hikes on Apple Inc.'s new iPhone 16 line did not materialize at its launch Monday, but Chief Executive Tim Cook clearly hopes to drive more volume by not raising prices.

Apple investors get a raw deal with iPhone 16 —  but customers get a bargain

Apple is trying to shake up the AI and smartphone landscapes with its new iPhone 16 lineup and a cautious rollout of Apple Intelligence, a suite of AI-powered features unveiled at an event on Monday (Sept. 9).  The iPhone 16 and iPhone 16 Plus are built to harness the power of Apple's forthcoming AI system.

Apple Unveils iPhone 16 and Touts AI Features

Apple (AAPL) shares fell following the unveiling of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Apple Stock Is Falling After its iPhone Event. Analysts Are Unfazed.

Apple unveiled artificial intelligence capabilities of its upcoming iPhone 16 on Monday, sparking a debate on Wall Street as to whether the new features will be enough to reverse a recent sales slump for the tech giant's flagship product.

Apple's launches AI-powered iPhone 16 — but Wall Street split on whether it will spark ‘super-cycle'

Apple will sell the just launched iPhone 16 Pro lineup in India at prices approximately 15,000 rupees ($178) lower than its predecessor's launch prices, as it extends the benefits from reduced import duties and expanding local manufacturing to consumers.

Apple sets lower iPhone 16 Pro prices in India

Apple Inc (NASDAQ:AAPL, ETR:APC) launched a range of new products including its latest iPhone lineup at its annual hardware event on Monday.   The launch featured the new iPhone 16, which include a custom-built A18 chip designed to support the company's AI offering Apple Intelligence.

Apple unveils iPhone 16 lineup with new AI-powered features

At a highly anticipated event in Cupertino, California, Apple has just revealed its latest innovations, showcasing new models of the iPhone, Apple Watch, and AirPods. These upgrades come with cutting-edge technology and advanced features that push the boundaries of performance, design, and user experience.

Apple unveils iPhone 16, iPhone 16 Pro, Apple Watch Series 10, AirPods 4, and more at Cupertino event

It's hard to blame politicians for rising prices only to fork out $799 for yet another iPhone.

I'm keeping my cracked, ugly iPhone for as long as it lasts. Whatever happened to the Apple revolution?

To gain an edge, this is what you need to know today.

Investors Pin Hope On Apple Intelligence, Short Squeeze And Weaker Yen Drive Stock Market Higher

Apple on Monday unveiled an artificial intelligence focused-iPhone 16 lineup, a sleeker Apple Watch, AirPods 4, and said new AI features will be added to its devices next month.

Apple iPhone 16 event: Key announcements so far

Apple Intelligence might be the new hotshot in town, but iOS 18 is offering many features beyond that. The company announced today at its iPhone 16 “Glowtime” event that the new software update for iPhones will arrive on September 16.

Apple will make iOS 18 available to all users on September 16

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled breakthrough sleep and hearing health features coming to Apple Watch® and AirPods Pro® 2 that further deliver on Apple's commitment to health with experiences that enrich users' lives. These new features expand across products, bringing informative and powerful ways to support users in their sleep and hearing health for conditions that impact billions globally. Using an innovative new Breathing Disturbances metric, sleep apnea notificati.

Apple introduces groundbreaking health features to support conditions impacting billions of people

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced a groundbreaking new lineup of AirPods® models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max® now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro.

Apple introduces AirPods 4 and the world's first all-in-one hearing health experience with AirPods Pro 2

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Apple Watch Ultra® 2 in a striking new black titanium finish, enhanced with features in watchOS® 11 that make the most rugged and capable Apple Watch® even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch,1 the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS.

Apple Watch Ultra 2 now available in black titanium

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled Apple Watch® Series 10, featuring a refined design and bringing new capabilities to the world's most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing.

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