Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple continues to demonstrate exceptional financial performance despite the challenging environment for iPhone sales, thanks to its well-rounded business mix and robust ecosystem. Valuation analysis suggests a 30% discount on Apple stock, with fair share price estimate at $294, making it a strong buy. I expect iPhone sales to rebound with the Fed's upcoming policy shift and the game-changing AI-powered iOS 18.

Why I Believe Apple's Stock Deserves Substantial Upside

Bank of America

Key Points: Warren Buffett sold large portions of Apple and Bank of America but didn't buy Berkshire shares, signaling market caution.

Warren Buffett's Big Bet: Why He's Holding Back as Markets Soar

“Wolfs,” a new film starring George Clooney and Brad Pitt, was going to get a robust theatrical release. But the company is curtailing that plan.

Apple Rethinks Its Movie Strategy After a String of Misses

Amazon

Paramount Global

Edgar Bronfman's plans for Paramount Global include partnering with technology companies like Amazon.com or Apple to improve its streaming TV business, Bloomberg News reported on Saturday, citing people familiar with his thinking.

Bronfman's Paramount plans include partnerships with Amazon or Apple, Bloomberg News reports

Williams-Sonoma

The late Berkshire Hathaway vice chairman Charlie Munger had a lot of praise for Amazon. You might consider LVMH as the luxury version of Berkshire Hathaway.

Warren Buffett Just Dumped Apple. 3 Stocks He Should Buy Instead.

Apple will be unveiling new products on September 10, with the announced phones going on sale on September 20, according to a report from Bloomberg's Mark Gurman.

Apple reportedly announcing iPhone 16 lineup and more on Sept. 10

Apple has deservedly grown into the world's biggest publicly traded company. Several stock splits have been required to keep this high-growth company's shares priced at levels palatable to the majority of investors.

If You Bought 1 Share of Apple at Its IPO, Here's How Many Shares You Would Own Now

Apple reportedly plans to unveil its latest iPhones, watches and AirPods at a product launch Sept. 10. The company hasn't announced the timing of the event, but it is planning to hold it on that date, Bloomberg reported Friday (Aug. 23), citing unnamed sources.

Report: Apple to Unveil New iPhones, Watches, AirPods Sept. 10

Apple's new artificial intelligence (AI) features could trigger an upgrade cycle as users buy the latest iPhones. Apple may also charge a subscription for more advanced AI features.

Apple's New Artificial Intelligence-Powered Phones Could Do Much More Than Boost iPhone Sales

What happens when you get rate cuts as a tech revolution is starting? An environment that's set to supercharge the stock market, says this expert.

Why Apple Stock And This 'Recession-Proof' Leader Strengthen Market's Bull Case

Apple is planning its biggest product launch event of the year on Sept. 10, during which it will unveil the latest iPhones, watches and AirPods, Bloomberg News reported on Friday, citing people familiar with the situation.

Apple targets Sept. 10 debut for new iPhones, AirPods and watches, Bloomberg News reports

2 Trillion-Dollar Stocks That Actually Look Cheap

Third Point LLC's recent bet on Apple Inc. shares looks well timed in light of the stock's sharp rally off its April lows.

This fund sees big rise for Apple's stock after timely bet that it's no AI loser

Apple stock rose Friday after hedge fund manager Daniel Loeb said he sees room for shares in the iPhone maker to climb higher.

Apple Stock Seen Getting Lift From AI Opportunity

Billionaire hedge fund manager Daniel Loeb sees room for Apple's stock price to climb, especially if the technology company successfully harnesses artificial intelligence for its iOS mobile operating system.

Third Point sees room for Apple stock price to climb, letter says

American Express

Buffett's Berkshire Hathaway has been making some portfolio-shaking moves lately. It sold a slew of Apple even though it remains Berkshire's largest stock investment.

Warren Buffett's Biggest Bets in 2024: 40% of Berkshire Hathaway's $276.9 Billion Stock Portfolio Is Held in Just 2 Stocks

Alphabet

Google makes custom AI chips called TPUs, and Apple uses them to train its AI models. CNBC got an exclusive look inside the lab where Google makes its chips.

How Google makes custom chips used to train Apple AI models and its own chatbot, Gemini

Apple shares command a significantly higher premium than they used to. Investors largely expect artificial intelligence (AI) to be a catalyst for Apple's underlying business.

Apple Stock: Should Investors Take Some Profits Off the Table?

Apple and Amazon generate hundreds of billions of dollars in annual sales.

Best Stocks to Buy: Amazon Stock vs. Apple Stock

Coca-Cola

Overseeing a 5,387,100% aggregate return in Berkshire Hathaway's Class A shares (BRK.A) since becoming CEO in the mid-1960s has earned Warren Buffett quite the following. Quarterly-filed Form 13Fs offer an under-the-hood look at what Wall Street's smartest and most-successful investors have been buying and selling.

62% of Warren Buffett's $314 Billion Portfolio Is Invested in These 4 Unstoppable Stocks

NVIDIA

Tech investor and portfolio manager Eric Jackson on Thursday weighed in with his thoughts on the Magnificent seven stocks in an interview with CNBC.

Not Nvidia, Portfolio Manager Says He'd Pick This 'Magnificent 7' Stock In The Near Term, But Expects Jensen Huang-Led Company To Surprise On The Upside Next Week

Microsoft

Microsoft established itself as an early leader in AI thanks to its partnership with OpenAI. Apple recently announced Apple Intelligence, its own AI suite.

Better Artificial Intelligence (AI) Stock: Microsoft vs. Apple

Apple will allow iPhone and iPad users in the European Union delete the App Store or its Safari browser, the tech giant told developers on Thursday.

Apple to let iPhone users in Europe delete its App Store

The U.S. technology sector has produced six companies worth $1 trillion or more. The price-to-earnings (P/E) ratio is a popular way for investors to value stocks.

The Cheapest Trillion-Dollar Stock: Nvidia, Microsoft, Apple, Amazon, Alphabet, or Meta?

Adyen NV

Disney

Five9

Portfolio had more net exposure at the end of the quarter. Top contributors included Nvidia, Alphabet, and Apple. Top detractors were Disney, Adyen, and Five9.

News for Apple Stock (AAPL)