Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Berkshire Hathaway sold about half of its Apple stock in the second quarter and now has a mountain of cash.

Why I Think Warren Buffett Made the Right Move by Selling Apple -- Even Though I Love the Company

QUALCOMM

Smartphone sales are expected to grow much faster in 2024.

Great News for Apple and Qualcomm Stock Investors

Booking Hlds

Netflix

These businesses have all increased their bottom lines at much faster rates than revenue. Acquisitions, new products, and shifts in strategies are some of the reasons these businesses have done so well.

3 Stocks That Have Turned $6,000 Into More Than $1 Million in 20 Years

Amazon

Microsoft

Hedge fund Third Point has more than $2.6 billion invested in just four AI stocks -- and none of them are Nvidia. Loeb has been clear about the potential of AI, calling the technology "transformational.

Forget Nvidia: Billionaire Daniel Loeb Has 31% of His $8.7 Billion Portfolio in Just 4 Unstoppable Artificial Intelligence (AI) Stocks Instead

NVIDIA

Apple Inc (NASDAQ:AAPL, ETR:APC) and Nvidia Corp are said to be mulling investments in OpenAI as the ChatGPT maker closes in on a new funding round. Microsoft Corp (NASDAQ:MSFT) could also reportedly strengthen its stake in the artificial intelligence firm through this, after investing US$13 billion (£9.9 billion) in OpenAI over the last five years.

Apple, Nvidia rumoured to be next new investors in OpenAI

Nvidia and Apple are reportedly in talks to contribute to OpenAI's next fundraising round — a round that could value the ChatGPT maker at $100 billion.

Apple and Nvidia could be OpenAI's next big investors

Advanced Micro Devices

Salesforce

CNBC's Jim Cramer on Thursday told investors he hopes Wall Street will abandon a larger-than-life view of Nvidia now that the company's long-awaited earnings report is in the rearview mirror. Perhaps investors can now turn their attention to other worthwhile stocks that "have been lost in the Nvidia shuffle," he said.

Cramer names four worthwhile stocks that were 'lost in the Nvidia shuffle'

Apple is reportedly considering investing in OpenAI during its next fundraising round. This move follows Apple's June announcement of a partnership with OpenAI for AI features.

Apple is cutting in on Microsoft's dance with OpenAI

Apple is reportedly in talks to invest in OpenAI, which became the first official partner for Apple Intelligence in June. The investment would be part of a funding round that would value OpenAI at over $100 billion, The Wall Street Journal reported Thursday (Aug. 29), citing unnamed sources.

Report: Apple Considers Investing in OpenAI

Thrive Capital, the venture capital firm founded by real estate scion Joshua Kushner, is leading the latest fundraising round.

Apple, Nvidia may invest in OpenAI fundraising that would value ChatGPT maker at over $100B: report

Apple is in discussions to invest in OpenAI as part of a new funding round that could value the AI company at over $100 billion, according to a report by Wall Street Journal that cited sources aware of the matter.

Apple in talks to join OpenAI's $100 billion funding round: WSJ report

Led by the investment firm Thrive Capital, the new deal would value the artificial intelligence start-up at over $100 billion.

Apple and Nvidia in Talks to Invest in OpenAI

Apple is in talks to invest in OpenAI as part of a new fundraising round that would value the ChatGPT maker above $100 billion, Wall Street Journal reported on Thursday, citing people familiar with the matter.

Apple in talks to join OpenAI funding round, WSJ reports

Apple AAPL 2.30%increase; green up pointing triangle is in talks to invest in OpenAI, a move that would cement ties to a partner integral to its efforts to gain ground in the artificial-intelligence race.

Apple in Talks to Join New OpenAI Funding Round

Spotify

Spotify claims Apple may be again in violation of European regulation, the Digital Markets Act (DMA), which requires interoperability from big technology companies dubbed “gatekeepers.” This time, the issue isn't about in-app purchases, links or pricing information, but rather how Apple has discontinued the technology that allows Spotify users to control the volume on their connected devices.

Spotify points finger at Apple over an unwelcome change to volume control technology

Apple has been crowned Citi's top AI stock pick for 2025.

‘Move Over Nvidia.' Apple Is Citi's Top AI Stock Pick.

This iron condor trade on Apple stock has the potential to return 22% if the stock price stays between 204 and 251.

Apple Option Trade Could Return 22% In 7 Weeks

Apple's structural increase in service revenue, driven by market penetration, customer loyalty, and pricing growth, enhances business quality and justifies a premium valuation. Staggered release of Apple Intelligence AI features will boost marketing engagement and open up capex-light AI monetization opportunities. Relative technical analysis vs the S&P500 indicates room for AAPL stock outperformance relative to the S&P500 as there is still room to go before monthly resistance is hit.

Apple: Unsaturated Market, Improving Business Quality And AI-Growth Catalysts

Nvidia's earnings and stock price have massively outpaced Apple's growth since 2014. Meanwhile, the chipmaker has a more secure position in AI and a lead over its main rivals.

Will Nvidia Be Worth More Than Apple by 2030?

September been the weakest month in any year. This has been true in the DJIA from 1885 and the S&P 500 since 1928.

September Perspectives: An Apple Fall?

Daniel Loeb-backed Third Point hedge fund bet big on the Apple stock due to the company's potential AI initiatives. These Apple-heavy ETFs could benefit.

Is Apple Stock "Under-owned"? ETFs in Focus

Turns out, a market cap of $3.4 trillion doesn't stretch quite as far as it used to. Or maybe the world's most valuable company, Apple, finally decided its streaming service shouldn't spend quite so much on pricey original shows starring the world's biggest performers and filmmakers, especially when nearly all its competitors are cutting spending dramatically.

Apple Tweaks Movie Releases, TV+ Strategy As Costs Finally Count

Apple is conducting layoffs affecting around 100 employees working for the company's digital services group, according to Bloomberg's Mark Gurman. The main group affected by the cuts is the team working for the Apple Books app and its related store.

Apple reportedly cuts 100 jobs working on Books and other services

The company didn't make the same kind of mass layoffs that its rivals resorted to last year.

Apple to Cut Jobs in Services Unit, Report Says. What's Behind the Move.

Bank of America

Coca-Cola

Coca-Cola remains a dividend-paying juggernaut. Despite Berkshire Hathaway's recent sale of some of its position, Bank of America remains one of the conglomerate's top holdings.

News for Apple Stock (AAPL)