Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's aggressive discounting strategy in China appeared promising earlier this year. During an online shopping festival in May, the tech giant offered significant price cuts on its iPhones, aiming to boost sales and counteract its faltering performance in the region.

Apple's iPhone discounts fail to boost market share in China: What's next for the tech giant?

Several high-profile technology stocks dominate the earnings calendar, along with several top-performing growth stocks.

Earnings Calendar Spotlight: All Eyes On Apple, Meta, Amazon, Microsoft

Data from wireless carrier AT&T this week indicated sluggish U.S. smartphone demand, which presents a headwind for Apple stock.

Low Smartphone Upgrades At AT&T Signal Headwind For Apple

Amazon

While the most common current examples of artificial intelligence (AI) are the large language models (LLM) like OpenAI's ChatGPT and Microsoft's (NASDAQ: MSFT ) Copilot, the future of the technology is likely far more multi-faceted than question-and-answer chatbots. Moreover, the current involvement of various tech companies in the development of AI means that some future AI stocks have yet to reach their potential.

The Edge of Tomorrow: AI Stocks to Buy for 2025 Mega-Gains

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page.

Apple To Rally Around 10%? Here Are 10 Top Analyst Forecasts For Thursday

PayPal

When earnings for PayPal stock come on July 30, analysts say new CEO Alex Chriss needs to explain how he plans to fight growing competition from Apple Pay.

Does Apple Pay Stand In The Way Of A PayPal Turnaround?

Costco

Disney

Alphabet

Microsoft

Netflix

NIKE

NVIDIA

Starbucks

Tesla

The stock market is a fickle mistress, promising extraordinary wealth to some and heart-wrenching losses to others.

$1000 In These Stocks Would Have Made You Beyond Wealthy

MIAMI--(BUSINESS WIRE)-- #Addigy--More MSPs are growing their revenue using Addigy to easily and remotely secure and manage their customers' Mac, iPhone, and iPad devices, at scale.

MSPs Flock to Addigy Device Management for Superior Apple MDM Solution and Support

Shopify

Block

Last week, UBS (NYSE: UBS ) raised its year-end price target for the S&P 500 to 5,900, attributing the increase to a conducive environment for U.S. equities. The Swiss investment bank also introduced a mid-2025 forecast for the index, setting the target at 6,200, signaling confidence in the market's future performance.

Market Movers: 3 Stocks With Bullish Analyst Upgrades Last Week

Tesla and Alphabet Dragged the Mag 7 to Its Worst Day Since the 2022 Bear Market. How They're Trading Now.

The Apple (NASDAQ: AAPL ) announcement of Apple Intelligence at its WorldWide Developer Conference in June was a turning point for the industry. Shares have jumped 18% since the announcement.

Apple Intelligence: Why AAPL Stock Is a Safe AI Bet for Long-Term Gains

Huawei's smartphone shipments jumped 41% year on year in the second quarter of 2024 while Apple Inc's market share slipped by about two percentage points in China, data from research firm Canalys showed.

Huawei's China smartphone shipments leap while Apple share dips

QUALCOMM

Is Apple finally ready to ship its own modem?

Apple May Ditch Qualcomm's 5G Modems in Some 2025 iPhones, Report Says

The megacap group was on track for its worst day since October 2022, according to Dow Jones data.

‘Magnificent Seven' stocks near correction territory as $1.7 trillion in value erased

Advanced Micro Devices

Artificial intelligence (AI) has been the dominant theme of 2024, with companies across the board spending billions of dollars in order to advance their respective offerings. One Congressman believes that there is still upside remaining for the AI boom, as evidenced by his recent purchases.

Rep. Michael McCaul Rides the AI Boom with AMD, AAPL, META Buys

The iPhone could get a major redesign as early as 2026, The Information reported. Apple is reportedly moving forward with its plans for a foldable handset.

Apple's next big product doesn't sound that convincing

Barclays analyst Tim Long wrote that the iPhone16 with artificial-intelligence features may not “be enough to drive a meaningful-enough upgrade cycle to justify the valuation.'

Apple's AI iPhone Could Boost Sales, but One Bear Isn't Swayed

It has emerged that technology giant Apple (NASDAQ: AAPL) is planning to advance its idea of a foldable iPhone, which is likely to hit the market in 2026.

AI sets APPL stock price for 2025 after Apple's foldable phone plan advances

The mega-cap tech stocks have been rapidly increasing their use of stock-based compensation (SBC) in recent years, and this can add a level of complexity to valuation analysis. SBC should be considered a real expense, and I make adjustments for it in all my valuation assessments. Metrics and takeaways are provided on Apple, Microsoft, NVIDIA and Alphabet's usage of SBC. Some comparisons of the 4 companies are performed.

How Stock-Based Compensation Impacts Your Favorite Tech Stocks

Apple COO was in China earlier this week as the company continues to invest in the country. The visit was significant as the iPhone 16 launch date nears.

Apple COO engages with Chinese officials amid US-China tensions and geopolitical strains ahead of iPhone 16 launch

Apple (AAPL) has been put under investigation by Spanish antitrust officials, who allege that the iPhone maker might be “imposing unfair trading conditions on developers" who use its App Store.

Spain Probes Apple for 'Imposing Unfair Trading Conditions' on Developers

JPMorgan put Apple stock on its "positive catalyst watch" ahead of the consumer electronics giant's June-quarter earnings report.

Apple Stock Seen Rising On AI Replacement Cycle

From a technical perspective, Apple (AAPL) is looking like an interesting pick, as it just reached a key level of support. AAPL recently overtook the 20-day moving average, and this suggests a short-term bullish trend.

Apple (AAPL) Recently Broke Out Above the 20-Day Moving Average

Spain's antitrust regulator has opened an investigation into Apple's App Store. The probe, announced Wednesday (July 24) by the National Commission for Markets and Competition (CNMC), is the latest in a series of similar actions by regulators involving the tech giant's online store.

Spanish Competition Regulator Probes Apple App Store

Spain's antitrust watchdog said Wednesday it had opened a probe into the conditions Apple imposes on developers of mobile applications sold on its App Store.

News for Apple Stock (AAPL)