Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

While other big tech companies have aggressively tried to add artificial intelligence into products, the iPhone maker has taken a more cautious approach.

Apple Jumps Into A.I. Fray With Apple Intelligence

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed macOS® Sequoia, the next version of the world's most advanced desktop operating system, bringing entirely new ways of working and transformative intelligence features to Mac®. macOS Sequoia is full of exciting new capabilities, including iPhone® Mirroring, which expands Continuity by enabling full access to and control of iPhone directly from macOS. Safari® gets another big update with the new Highlights feature for effortless informati.

macOS Sequoia takes productivity and intelligence on Mac to new heights

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed iOS 18, a major release that features more customization options, the biggest redesign ever of the Photos app, new ways for users to manage their inbox in Mail, Messages over satellite, and so much more. Users will be able to arrange apps and widgets in any open space on the Home Screen, customize the buttons at the bottom of the Lock Screen, and quickly access more controls in Control Center. Photo libraries are automatically organized.

iOS 18 makes iPhone more personal, capable, and intelligent than ever

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed watchOS® 11, with features for Apple Watch® that build on its leading sensor technology, advanced algorithms, and science-based approach to offer breakthrough insights into users' health and fitness, and more personalization than ever. The new Vitals app surfaces key health metrics and context to help users make more informed day-to-day decisions, and the ability to measure training load offers a game-changing new experience when workin.

watchOS 11 brings powerful health and fitness insights, and even more personalization and connectivity

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed iPadOS® 18, a major release that enhances the iPad® experience, making it more versatile and intelligent than ever. With iPadOS 18, Calculator comes to iPad with Math Notes, along with new handwriting tools in Notes — all designed for Apple Pencil®. iPad users now have more ways to customize the Home Screen and Control Center, and with iPadOS 18, users receive the biggest redesign of the Photos app to date and new ways to express themse.

iPadOS 18 introduces powerful new intelligence features and apps designed for Apple Pencil

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed visionOS™ 2, a major update to Apple Vision Pro™ that introduces a powerful way for users to create spatial photos with the images already in their library, intuitive hand gestures to easily access important information at a glance, and new features for Mac® Virtual Display, Travel Mode, and Guest User. Vision Pro users can quickly and easily find their favorite spatial photos in the redesigned Photos app, manage information across all.

visionOS 2 brings new spatial computing experiences to Apple Vision Pro

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Apple Intelligence™, the personal intelligence system for iPhone®, iPad®, and Mac® that combines the power of generative models with personal context to deliver intelligence that's incredibly useful and relevant. Apple Intelligence is deeply integrated into iOS 18, iPadOS® 18, and macOS® Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context.

Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac

Apple is bringing ChatGPT, OpenAI's AI-powered chatbot experience, to Siri and other first-party apps and capabilities across its operating systems. The tech giant announced the news during a keynote at its annual WorldWide Developer Conference (WWDC) in Cupertino this morning.

Apple brings ChatGPT to its apps, including Siri

Apple will use its own server chips to help power artificial intelligence features on its devices, the company said at its annual developer conference on Monday.

Apple to use its own server chips for AI features

Apple kicked off its worldwide developer conference (WWDC) Monday with a plug for Apple TV+, which will hit its fifth anniversary on November 1. “Before we get into our platforms, let's talk about Apple TV+,” CEO Tim Cook said.

Apple Unveils A.I. Features, Touts Original Films And Series Ahead Of 5th Anniversary of Apple TV+

The iPhone company announced its most significant generative AI effort yet: Apple Intelligence, a much-rumored new service.

Apple announces Apple Intelligence, its multi-modal generative AI service for Mac, iPhone, iPad

NVIDIA

Nvidia's market cap briefly eclipsed Apple's on June 5. It's still growing a lot faster than Apple, and it trades at a reasonable valuation.

Will Apple Be Worth More Than Nvidia by 2025?

Apple is sharing the first details for the upcoming major release of iOS, its operating system specifically designed for the iPhone. The company is holding its Worldwide Developers Conference (WWDC) this week, and it starts with an online conference focused on software releases.

Apple unveils iOS 18 with more customization options

Apple said today at its Worldwide Developer Conference (WWDC) that it is making its Vision Pro headset in eight new countries, including China, Japan, Singapore, Australia, Canada, France, Germany and the United Kingdom.

Apple to release Vision Pro in international markets

It's WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developer Conference with a few hours of just straight announcements, and this year, we expect much of them to revolve around the company's artificial intelligence ambitions (and here), Vision Pro, lots of feature refreshes and perhaps some new Macs.

Here's everything Apple announced at the WWDC 2024 keynote, so far

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced Apple Vision Pro™ will expand to new countries and regions, with pre-orders for China mainland, Hong Kong, Japan, and Singapore beginning this Thursday, June 13, at 6 p.m. PT and availability beginning Friday, June 28. Customers in Australia, Canada, France, Germany, and the United Kingdom can pre-order Vision Pro beginning Friday, June 28, at 5 a.m. PT, with availability beginning Friday, July 12. Vision Pro seamlessly blends digital c.

Apple Vision Pro arrives in new countries and regions beginning June 28

Apple's annual Worldwide Developers Conference begins today and runs through Thursday. Here's what you can expect to see from the tech giant.

Apple's WWDC 2024 Kicks Off Today: What To Watch For

Apple is kicking off perhaps its most important event in the last decade. At its annual Worldwide Developers Conference on Monday, the company is widely expected to partner with ChatGPT maker OpenAI and show off its first batch of AI tools.

The latest from Apple's WWDC event

Apple Inc (NASDAQ:AAPL) is expected to unveil significant artificial intelligence-powered enhancements to its operating system and Siri digital assistant this week, but a survey by UBS finds that user interest is limited. The addition of powerful AI is seen as marking a strategic move to bolster the Cupertino-based tech giant's offerings amid intensifying competition from Google and Microsoft.

AI: first 'Apple Intelligence' features to be unveiled at WDC today, users found to be indifferent

Apple is on the cusp of unveiling its AI plans, a make-or-break moment for the tech giant. As Bloomberg News reported ahead of the company's Worldwide Developers Conference (WWDC) Monday (June 10), Apple's long-awaited artificial intelligence plans could be the thing that helps propel its $471 billion stock rally.

Will Apple's AI Event Help Fuel Its Stock Momentum?

Apple's Worldwide Developers Conference beginning Monday will finally showcase the iPhone maker's artificial intelligence game plan, according to reports, as investors and Apple users alike eagerly await what some paint as the next major event to drive slumping iPhone sales.

Apple Could Preview An AI IPhone Today: Here's What Wall Street Expects

Apple Inc (NASDAQ:AAPL, ETR:APC) is expected to unveil significant artificial intelligence-powered enhancements to its operating system and Siri digital assistant, marking a strategic move to bolster its offerings amid intensifying competition from Google and Microsoft. At the Apple Worldwide Developer Conference that begins today, the Cupertino-based tech giant is poised to introduce a suite of new AI features for its iOS operating system that aim to demonstrate a commitment to advancing its AI capabilities, which have lagged behind those of its rivals in the past year.

AI: first Apple Intelligence features to be unveiled at developers conference today

Ahead of Apple, Inc.'s AAPL annual World Wide Developers Conference that kickstarts on Monday, an analyst at Wedbush said a “new AI era for Cupertino begins” at the conference.

Ahead Of WWDC, Apple Analyst Foresees AI Integration Boosting Stock Value by $30-$40 Per Share: 'New AI Era For Cupertino Begins'

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It's showtime for Apple, and we're expecting news on its AI plans and a big partnership

Symbotic Inc

Call it a stretch, but the future of AI is the metaverse. The metaverse is already powered by data centers, the cloud, and AI, and that relationship will only intensify.

News for Apple Stock (AAPL)