Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple stands to add $180 billion to its market value if the current stock price of $205 holds.

Apple shares hit all-time high after unveiling AI features for iPhone, other devices

Four more U.S. states on Tuesday joined the Justice Department's lawsuit against Apple alleging the iPhone maker is monopolizing smartphone markets, the department said in a statement.

Four more US states join Justice Department's smartphone markets monopoly lawsuit against Apple

Affirm

Apple Pay users in the United States will be able to apply for buy now, pay later (BNPL) loans through Affirm during checkout. This is one of several new features that will be added to Apple Pay in the fall, Apple said in a Tuesday (June 11) press release.

Apple Pay to Offer Access to Affirm BNPL Loans

Apple (AAPL) introduces Apple Intelligence, an advanced personal intelligence system seamlessly integrated into iOS 18, iPadOS 18 and macOS Sequoia at WWDC.

Assessing Apple (AAPL) Stock Post Apple Intelligence Unveiling

The new Apple Inc (NASDAQ:AAPL, ETR:APC) AI strategy announced at yesterday's WWDC24 event "will not lead to a significant iPhone upgrade cycle this fall", UBS analysts have predicted. The new 'Apple Intelligence' strategy, built around a partnership with OpenAI, includes integration of ChatGPT across iOS 18, iPadOS 18 and macOS Sequoia.

Apple AI strategy not likely to lead to major upgrade cycle, says UBS

Apple (AAPL) shares rose to a record high in intraday trading Tuesday, a day after the iPhone maker held its long-anticipated Worldwide Developers Conference (WWDC) keynote where it unveiled iOS 18 supercharged by Apple Intelligence and an artificial intelligence (AI) partnership with OpenAI.

Apple Stock Hits Record High on Anticipation of AI-Fueled Growth After WWDC Announcements

Apple shares climbed 6% to a record high on Tuesday, a day after unveiling new artificial intelligence features meant to increase the appeal of its devices, including the iPhone.

Apple rallies as new AI features promise sales boost

Only most powerful iPhones will meet processing requirements to run new Siri and Apple Intelligence features

Apple push into AI could spark smartphone upgrade ‘supercycle'

Affirm (NASDAQ: AFRM ) stock is in the news Tuesday after the point-of-sale payment solution company announced its services are coming to Apple (NASDAQ: AAPL ) Pay later this year. This will allow users of Apple Pay to take out buy now, pay later loans with Affirm when making purchases.

AFRM Stock Alert: Apple Pay Will Include Affirm BNPL Later This Year

Technology giant Apple Inc AAPL kicked off its Worldwide Developers Conference (WWDC) Monday, highlighting new features for iPads and iPhones and a deeper push to integrate artificial intelligence on products.

7 Apple Analysts Mixed On WWDC 2024: iPhone Upgrade Cycle Coming, But When?

CUPERTINO, Calif.--(BUSINESS WIRE)-- #6k--Blackmagic Design announced a workflow for producing Immersive Video for Apple Vision Pro with the Blackmagic URSA Cine and DaVinci Resolve.

Blackmagic Design Announces the World's First Commercial Camera System and Editing Software for Apple Immersive Video on Apple Vision Pro

Apple Inc. (NASDAQ: APPL) climbed over 5% on Tuesday to a record high of $203.89, a day after the company announced that it would introduce Apple Intelligence, its long-awaited AI program. At 4:07 pm BST, Apple shares were up 5.2% to $203.27, reflecting strong investor enthusiasm following the announcement.

Apple jumps over 5% to hit record high after AI push announced at WWDC

Apple shares popped 5% to a new record high of around $203 per share on Tuesday, besting its previous record from December. The company unveiled its long-awaited push into AI at its annual developer conference on Monday.

Apple shares pop to record high after company unveils AI software

Barclays suggests the S&P 500 Index may continue to rise if the market rally broadens, supported by better fundamentals after 1Q24 earnings.

Nasdaq 100, Dow Jones, S&P 500 News: Stocks Drift Lower as Apple Pops to Record High

Tesla (NASDAQ: TSLA ) CEO Elon Musk is threatening to ban Apple (NASDAQ: AAPL ) devices at Tesla and his other companies. Musk believes that the iPhone maker's partnership with OpenAI will create IT security risks.

AAPL Stock Alert: Why Elon Musk Is Threatening to Ban Apple Devices

Apple stock skyrocketed Tuesday to its highest level ever as Wall Street embraced the iPhone maker's long-awaited announcement of its generative artificial intelligence plans with open arms.

Apple Stock Hits All-Time High On AI iPhone Optimism—Crosses $200 Per Share

Affirm Holding Inc (NASDAQ: AFRM) is in the green this morning after teaming up with Apple Inc (NASDAQ: AAPL). Details of Affirm-Apple partnership Buy now, pay later loans of $AFRM will be available to users of iPhones and iPads by the end of 2024.

Affirm partners with Apple Inc: ‘a big positive for $AFRM'

Shoals Technologies Group

U.S. stocks were lower, with the Dow Jones index falling over 250 points on Tuesday.

Shoals Technologies, Affirm Holdings, Apple And Other Big Stocks Moving Higher On Tuesday

Shares of Affirm Holdings Inc. rallied Tuesday, after the provider of buy-now-pay-later payment options disclosed a partnership with Apple Inc.

Affirm's stock surges after Apple announces partnership on payment products

The payments company says it doesn't expect the partnership to have a material impact on revenue or gross merchandise volume in fiscal year 2025.

Affirm Teaming Up With Apple ‘Is a Big Positive.' The Stock Is Up.

Apple's efforts to narrow its AI gap with rivals by partnering with OpenAI cued crickets on Wall Street as the iPhone maker's stock price fell about 2% in Monday after-hours trading.

Apple Stock Down As OpenAI Deal Prompts Elon Musk To Ban iPhones

Apple device users will soon be able to tap into buy now, pay later loans from Affirm for purchases, the companies said Tuesday. Affirm will surface as an option for Apple Pay users on iPhones and iPads later this year.

Affirm buy now, pay later loans will be embedded into Apple Pay later this year

Since ChatGPT was launched to the public in 2022, Apple has said little publicly about generative artificial intelligence (AI).

Will artificial intelligence make people buy Apple products again?

Apple's WWDC news was good enough to keep the tech giant in the conversation about generative AI, analysts said.

Apple's AI Innovations Unlikely To Spur iPhone Upgrade Cycle

Apple AAPL announced its much-awaited generative AI initiative called Apple Intelligence at its WWDC conference in Cupertino, CA, on Monday. Apple Intelligence is positioned as a distinctive offering that understands users and their data.

News for Apple Stock (AAPL)