Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

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Earnings data Q1 2022

Earnings data Q2 2022

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Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

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Earnings data Q4 2023

Earnings data Q1 2024

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Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's artificial intelligence (AI) rollout will reportedly be a long, slow one. As Bloomberg News reported Sunday (June 16), Apple Intelligence, which the tech giant announced last week, won't become available for developers to test out until late in the summer.

Apple's AI Rollout Will Likely Stretch Into Next Year

Cycles Research screens reveal that big-cap tech remains in a leadership role. This status has not changed since last autumn even through corrections.

Stocks This Week: Overweight The NASDAQ And Buy Apple

Amazon

Alphabet

Microsoft

NVIDIA

SPDR S&P 500 ETF Trust

Tesla

The Magnificent Seven stocks reached a new milestone, totaling a $15 trillion market capitalization for the first time in history.

Record breaking: ‘Magnificent Seven' stocks exceed $15 trillion market cap for the first time

On Monday, as part of its Worldwide Developers Conference, Apple unveiled software features for its various products, including the iPhone and the iPad. The most anticipated part of the show was getting details on how the company would integrate artificial intelligence into its phones and operating systems.

Apple is the first tech giant to get AI right

Welcome back to TechCrunch's Week in Review — TechCrunch's newsletter recapping the week's biggest news. Want it in your inbox every Saturday?

Apple ushers in a new era with Apple Intelligence

Apple recently revealed how it will integrate artificial intelligence into its devices. The company's massive customer base grants it a powerful competitive advantage.

Should You Buy Apple Stock Following Its AI Announcements?

Investing in a bundle of generative AI stocks has beaten the market for the last 18 months.

With Generative AI Stocks Up 20%, Apple Searches For An AI Killer App

Apple AAPL -0.82%decrease; red down pointing triangle is sometimes called a disrupter to banks. But relationships in financial technology are much more complicated than that.

Apple Gives Banks a Bigger Bite of Its Payment Features

Apple investors are likely riding high after the iPhone maker's stock enjoyed a historic week, but Wall Street forecasts suggest there may not be much near-term upside for Apple's share price even as artificial intelligence daydreams run amok.

Can Apple Stock Go Much Higher? Analysts Don't Think So: Here's Why.

Commentary: Apple didn't offer many details about the new messaging standard with Android phones during its nearly two-hour-long keynote. I'd had high hopes.

RCS Support on iPhones Was Barely Mentioned During Apple's WWDC Keynote. I'm Disappointed

At its most recent Worldwide Developer Conference (WWDC), Apple announced its new AI service, dubbed Apple Intelligence. The AI tools promised to integrate seamlessly into many different aspects of Apple's ecosystem. The event garnered rave reviews from top YouTube reviewers, some of whom were more critical of Apple in the past.

Apple Looks Set To Win The AI Race (Rating Upgrade)

The awakening of a sleeping giant in generative AI could solidify its position ahead of Nvidia. Increasing competition in the AI chip market could work to another tech leader's advantage.

Prediction: 3 Stocks That Will Be Worth More Than Nvidia 10 Years From Now

Apple's proprietary ecosystem and privacy focus could be a real benefit to consumers in the AI era.

What investors may be getting wrong about Apple's AI strategy

Two things happened this week. Apple's (NASDAQ: AAPL) announcement of new AI features drove the stock to an all-time high.

Is Apple Too Expensive?

Despite Buffett's famous discomfort with technology, Berkshire Hathaway has amassed significant stakes in two AI-related stocks. While AI could be a significant growth catalyst, there are other reasons to own these growth stocks.

Billionaire Investor Warren Buffett Has 41% of Berkshire Hathaway's $332 Billion Portfolio in 2 Unstoppable Artificial Intelligence (AI) Growth Stocks

Two American tech giants are reportedly facing new regulatory challenges in Europe. One case involves Apple's App Store, while the other centers on Meta's artificial intelligence (AI) assistant, Meta AI.

Apple's App Store, Meta's AI Assistant Face Challenges in Europe

Paramount Global

The Score is a weekly review of the biggest stock moves and the news that drove them.

The Score: Paramount, Apple, Tesla and More Stocks That Defined the Week

The reported charges are what would mark the first time EU officials have gone after a Big Tech giant for violating a sweeping digital law.

Apple to reportedly face EU charges for stifling competition with App Store policy

Apple and Meta Platforms will likely face charges for failing to comply with landmark EU rules aimed at reining in their power before the summer, three people with direct knowledge of the matter said on Friday.

Apple, Meta set to face EU charges under landmark tech rules, sources say

If Apple shares sustain their gains, more long-only funds that are underweight Apple could pile into the name, analyst notes.

Apple's stock is leading the Dow this week — and could see more momentum ahead

Palantir Technologies

A soft reading from Wednesday's consumer price index report for May sent U.S. equities on a tear. The overall inflation reading from the Bureau of Labor Statistics came in flat, marking the first time in nearly two years.

The 3 Best Stocks to Buy Now for the Short Term: June 2024

Apple Inc. is a strong buy both in the near term and also long term. In the near term, I see the AI upgrades announced in its WWDC24 conference to be a dominating force in the next 1~2 years. In the longer term, Apple's unique strength allows it to short fiat money at a large scale via share repurchases and cheap borrowing.

Apple: How It Shorts Fiat Money And Why It Benefits Me

Apple Inc (NASDAQ: AAPL) has regained its crown of the world's most valuable company after AI announcements at its 2024 WWDC.  But Paul Meeks of Harvest Portfolio Management remains unimpressed.

‘I don't like Apple stock': Paul Meeks

Apple Inc.'s market cap reaches $3 trillion, competing with Microsoft and NVIDIA for the next milestone of $4 trillion. Apple's WWDC24 conference highlighted the potential for a multi-year hardware upgrade cycle and growth in Services revenue. Despite risks such as inflation and competition, Apple's strong financials, dividend growth, and buyback program make it a good long-term investment.

Apple: The King Is Back In The Race To $4 Trillion

Technology Select Sector SPDR Fund

One popular passive exchange-traded fund could soon see a major shakeup with potentially serious ramifications for the technology stocks that have been driving much of the market's gains in 2024.

News for Apple Stock (AAPL)