Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Elon Musk threatens to ban Apple devices at his companies over OpenAI integration, as cybersecurity experts warn of potential security risks in the tech giants' AI arms race.

Elon Musk threatens Apple ban over OpenAI integration, cybersecurity experts raise alarms

Elon Musk is threatening to ban iPhones from all his companies over the newly announced OpenAI integrations Apple announced at its Worldwide Developer Conference on Monday. In a series of posts on X, the Telsa, SpaceX and xAI exec says that “if Apple integrates OpenAI at the OS level,” Apple devices will be banned from his businesses and visitors will have to check their Apple devices at the door where they'll “stored in a Faraday cage.

Elon Musk threatens to ban Apple devices from his companies over Apple's ChatGPT integrations

Alphabet

Following a keynote presentation that both introduced Apple Intelligence and confirmed a partnership that brings GPT access to Siri through an deal with OpenAI, SVP Craig Federighi confirmed plans to work with additional third-party models. The first example given by the executive was one the companies with whom Apple was exploring a partnership.

Apple confirms plans to work with Google's Gemini ‘in the future'

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced new updates across its platforms that help empower users and keep them in control of their data. Private Cloud Compute extends the industry-leading protections of iPhone® to the cloud, so that users don't have to choose between powerful intelligence grounded in their personal context and strong privacy protections. Apple also raised the bar for privacy with new features, such as locked and hidden apps, aimed at helping users protect sen.

Apple extends its privacy leadership with new updates across its platforms

Apple is adding new AI features, including some similar to the tools offered by Microsoft, Google, OpenAI, Adobe and others.

Apple Debuts AI Strategy. It Hopes to Spur iPhone Sales

Apple (AAPL) held its annual Worldwide Developers Conference (WWDC) keynote on Monday, kicking off the five-day event with the announcement of its iOS 18, Apple Intelligence, an artificial intelligence (AI)  partnership with OpenAI, AI-related privacy features, image generation tools, and more. Here are the key takeaways.

6 Takeaways From Apple's Worldwide Developers Conference Keynote

Apple on Monday unveiled a range of AI-enabled features and software enhancements for its devices, including the iPhone, in a bid to bolster sagging sales.

Here's everything Apple announced at WWDC

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled a suite of innovative new tools and resources designed to enable developers worldwide to create more powerful and efficient apps across all Apple platforms. With Xcode® 16, developers can save time in their development process and get more done thanks to features like Swift® Assist and predictive code completion. New and expanded APIs give developers the tools to advance their apps and introduce exciting features. “At Apple, we are dedic.

Apple empowers developers and fuels innovation with new tools and resources

Elon Musk will ban Apple devices at his companies if the iPhone maker integrates OpenAI at the OS level, the Tesla CEO said on a post on X on Monday.

Elon Musk says he will ban Apple devices if it integrates OS with OpenAI

Apple and Google are getting up close and personal with user data to craft memos, summarize documents and generate images.

How Apple and Google Are Overhauling Our Phones With AI

Apple finally dove headfirst into artificial intelligence on Monday with its announcement of Apple Intelligence. You'll need at least this year's high-end iPhone 15 Pro if you want to run it on your phone.

Apple Intelligence on your iPhone probably requires an upgrade

Apple revealed a large collection of new product features during its Worldwide Developers Conference on Monday, ranging from Vision Pro and iPhone improvements to new artificial intelligence features that could bring the company up to speed with an increasingly competitive AI market.

All The Major Features Unveiled At Apple's Keynote—From AI iPhones To Siri Enhancements

Apple may have arrived late to the artificial intelligence party. Still, the tech giant is making a grand entrance with “Apple Intelligence,” a new suite of AI features that promise to revolutionize the iPhone, Mac and iPad experience — all while keeping your data under lock and key.

Apple Unveils Apple Intelligence Suite, OpenAI Partnership

Microsoft

Apple's new partnership with OpenAI brings advanced AI to iOS, but Microsoft's strategic moves with OpenAI suggest a complex power struggle in the tech industry.

Apple's OpenAI partnership: A boost for Siri or a trojan horse for Microsoft?

OpenAI said on Monday that it's hired Sarah Friar, ex-CEO of Nextdoor and former finance chief of Square, as its CFO. The company said Kevin Weil, an ex-president at Planet Labs, is joining as chief product officer.

OpenAI hires new CFO and product chief, announces Apple deal to integrate ChatGPT

At its WWDC 2024 keynote on Monday, Apple Inc (NASDAQ:AAPL, ETR:APC) announced a major partnership with OpenAI to integrate ChatGPT into Siri. The move is part of Apple's broader strategy to enhance its AI capabilities and compete with other leading tech companies.

Apple partners with OpenAI to integrate ChatGPT into Siri

Apple unveiled AI features called “Apple Intelligence” and a partnership with ChatGPT maker OpenAI across its devices on Monday as the Big Tech giant seeks to convince Wall Street it is keeping pace in the race to develop the burgeoning technology.

Apple stock slumps as iPhone maker reveals AI ‘Intelligence' features, OpenAI tie-up

Apple Inc (NASDAQ: AAPL) is in the red at writing even though it made significant AI announcements on Monday.

Apple WWDC 2024: here are the AI announcements $AAPL made today

Apple's AI plans are taking shape at WWDC 2024.

Apple Intelligence Announced at WWDC 2024: Apple Joins the AI Race

C3.ai

AMC Entertainment

General Electric

Eli Lilly

Reddit Inc

Tesla

Admittedly, bailing on over-hyped stocks to sell can seem like a regretful move in the near-term. Flying in the face of the Wall Street adage “let your winners run,” it's common to feel regretful when you sell said hot stocks, only to see them get even hotter and head higher.

7 Over-Hyped Stocks to Sell Before They Plunge: June Edition

At WWDC, the tech giant announced a partnership with the leading AI startup.

Apple Partners With OpenAI for ChatGPT on iPhones, iPads and Macs

Move marks a change in focus of company, which is under pressure to catch up with rival firms' AI push

Apple debuts new ‘Apple Intelligence' AI features at WWDC 2024

The Worldwide Developer's Conference (WWDC) is currently underway, and Apple Inc  (NASDAQ:AAPL) appears to have plans to enter the  artificial intelligence (AI) space.

Bulls Already Hot on Apple Stock Before WWDC

Get ready for "Apple Intelligence." Apple Inc (NASDAQ:AAPL, ETR:APC) has unveiled a comprehensive suite of AI features integrated into iOS 18, promising to revolutionize user interaction across its devices at its Worldwide Developer Conference in Cupertino Monday.

Apple unveils 'Apple Intelligence' AI suite at WWDC 2024

While other big tech companies have aggressively tried to add artificial intelligence into products, the iPhone maker has taken a more cautious approach.

News for Apple Stock (AAPL)