Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's artificial intelligence plans may hold a key to the company's upbeat expectations.

Apple Increasing Manufacturing for iPhone 16, Report Says

Apple stock continues to march higher, this time on AI hype. But are shares worth it?

Apple Stock Is Incredibly Expensive. Time to Sell?

NVIDIA

If Apple Intelligence is "good enough," it shows a path to AI inference outside Nvidia's chips.

Why Nvidia Should Be Worried About Apple Intelligence

Coca-Cola

McDonald's

Microsoft

Realty Income Corp

Philip Morris

Exxon Mobil

Creating long-term wealth in the stock market is fundamentally simple: Pick a time-tested strategy, stick to it, sell your losers and ride out the winners, be patient and keep investing. It sounds relatively simple and it is but the question of which long haul stocks are likely to create wealth still arises.

7 Long Haul Stocks to Create Lasting Wealth

Disney

The dollar index, a gauge of strength against a basket of five peers, has advanced more than 4% this year.

Apple, Disney, and Big Exporters Hurt by Strong Dollar. Why It Isn't Going Away.

Amazon

Alphabet

The Top 4 Magnificent 7 Stocks to Buy in the Year's Second Half

Apple's aggressive discounting campaign in China apparently did not prevent it from losing market share. The tech giant ended May with 11% of the Chinese smartphone market, even as iPhone sales climbed 0.9% year over year, Seeking Alpha reported Monday (July 1), citing findings from investment firm UBS.

Apple Reportedly Loses Chinese Market Share Despite Discounts

24/7 Insights A recent analysis reveals that Apple's brand valuation has topped $1 trillion.

The World's Most Valuable Brand

The CNN Money Fear and Greed index showed some improvement in the overall market sentiment, while the index remained in the “Neutral” zone on Monday.

Nasdaq Closes At Record High Led By Microsoft And Apple: Fear & Greed Index In 'Neutral' Zone

The iPhone-maker is reportedly planning to bring its artificial intelligence technology to the headset, but not this year.

Apple Intelligence Reportedly Coming to Apple Vision Pro Headset

Apple Inc AAPL shares are trading higher after Needham analyst Laura Martin maintained a Buy rating and a $220 price target. The stock price gained after the re-rating.

Apple Eyes New Growth With Extended Smartphone Replacement Cycle and Strategic Pricing: Analyst

The tech sector is buzzing with excitement as industry giants Nvidia Corp NVDA, Apple Inc AAPL and Microsoft Corp MSFT race towards the coveted $4 trillion market cap.

Nvidia, Apple, Microsoft Race Toward $4T Market Cap: Analyst Expects AI-Driven Tech Rally To Deliver 15% Returns Over Next 6 Months

Apple might increase prices on high-end iPhones to subsidize lower-cost iPhones to attract new users.

Apple Might Raise Prices On High-End iPhones To Subsidize Cheaper Handsets

Costco

Walmart

Costco's evergreen business model will help it keep growing in this tough environment. Walmart's scale and diversification make it a top retail stock to own now.

3 Dividend Stocks That Could Beat the S&P 500 in the Second Half of 2024

We're upgrading Apple to a buy after a long, neutral stance. We're more positive about Apple's ability to outperform with Apple Intelligence, a catalyst for new iPhone releases. We also think smartphone demand bottomed and expect to see smartphone TAM expansion in 2025.

Apple: Upgrading To Buy On New Catalyst And Adjusted Smartphone Expectations

Apple's iPhone shipments in China surged 40% in May, according to Bloomberg calculations. Shipments soared more than 50% in April, suggesting Apple is regaining ground in the key market.

Apple finally gets some good news in China as iPhone shipments surge

24/7 Insights Apple's stock is likely to move sideways until the launch of the new iPhone in September.

Apple Stock Is Going Nowhere Soon

Cava Group, Inc.

Apple's planned integration of AI into its product lineup provides a new catalyst for demand. The low-cost wholesale nature of Costco's business makes it a compelling play in any economy.

3 Excellent Stocks That Can Beat the S&P 500

The European Union (EU) is set to charge Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB), Facebook's parent company, with violating its new Digital Markets Act (DMA), shortly after launching a similar case against Apple Inc (NASDAQ:AAPL, ETR:APC), according to the Financial Times. The European Commission, which enforces the DMA, aims to enhance consumer choice and support European start-ups.

Facebook owner Meta reportedly in EU's crosshairs a week after Apple move

Apple's devices are lasting longer, so customers don't trade up as often. And as Bloomberg News reported Sunday (June 30), that could make the tech giant's artificial intelligence (AI) efforts all the more important.

Report: Apple's Device Longevity Makes AI More Important

Now that the second quarter is over we have a new chance to evaluate what's likely ahead for the third quarter and what are some of the key levels that investors and traders should be watching.

A Monthly Look At Big Tech

Apple's AI plans go beyond the previously announced Apple Intelligence launches on the iPhone, iPad, and Mac. According to Bloomberg's Mark Gurman, the company is also working to bring these features to its Vision Pro headsets.

Apple reportedly working to bring AI to the Vision Pro

Apple's latest announcement finally marked its participation in generative AI. A boost is desperately needed in Apple's sales.

Prediction: Apple Will Be the World's First $4 Trillion Company

Tesla

Apple is positioned for improving iPhone sales once iOS 18 launches this fall. Tesla's robotaxi opportunity could send the stock soaring over the next decade.

Halfway Into 2024: 2 Underperforming "Magnificent Seven" Stocks to Buy Before They Take Off

Apple stock recently got a boost following the unveiling of its AI platform, Apple Intelligence. Apple's massive distribution power has enabled it to scale AI profitably with less capital investment.

News for Apple Stock (AAPL)