Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Microsoft

NVIDIA

The race to $4 trillion is on. Microsoft (NASDAQ: MSFT ), and Nvidia (NASDAQ: NVDA ) are members of the $3 trillion club, while Apple (NASDAQ: AAPL ) just fell out of the club following its Monday plunge of nearly 2%.

AAPL, MSFT, NVDA: Which Stock Is Most Likely to Hit $4 Trillion First?

Apple's AI updates at its Worldwide Developers Conference this week disappointed some. The stock initially fell but later rebounded.

Apple's Big AI Reveal Underwhelms. Should You Buy the Stock Anyway?

The initial reaction to Apple's (NASDAQ: AAPL) announcement that it has partnered up with OpenAI to integrate artificial intelligence (AI) with its new smartphone, tablet, and computer operating systems was rather tame, even seeing a modest stock market drop.

Here's when Apple stock will reach $300, according to ChatGPT-4o

The CNN Money Fear and Greed index showed further improvement in the overall market sentiment, while the index remained in the “Neutral” zone on Tuesday.

S&P 500, Nasdaq Hit Record Highs As Apple Shares Surge: Fear And Greed Index Shows Progress Amid Improving Market Sentiment

The headset will start at its highest asking price in China, where it will host apps from local developers, including Chinese tech giants like Tencent and ByteDance. The entrance into international markets comes earlier than expected and could signal weak demand in the U.S., according to an analyst.

Apple Vision Pro to sell in China, Japan and Singapore by end of this month in first debut outside the U.S.

Apple (AAPL) shares sit atop watchlists after the stock jumped more than 7% on Tuesday to mint a new record closing high, its first since Dec. 14. The surge followed the unveiling Monday of “Apple Intelligence,” a personalized version of artificial intelligence (AI) specifically designed for its devices, as well as a partnership with ChatGPT-maker OpenAI.

Watch Out for These Levels in Apple's Stock Price

Apple's (AAPL) stock spiked +7% today to fresh 52-week highs after the renowned iPhone maker announced a partnership with OpenAI to integrate ChatGPT into its iconic product line and services.

Time to Buy Apple's (AAPL) Stock for Higher Highs?

Tech giant's shares climb 7% a day after reveal of artificial intelligence features meant to increase appeal of the iPhone

Apple stock reaches record high after announcement of new AI features

While Apple (AAPL) helped the Nasdaq and S&P higher, the Dow and Russell 2000 were lower for the session.

S&P, Nasdaq Notch New Closing Highs Ahead of CPI, Fed

Apple (AAPL) shares rose to a record high Tuesday, a day after the iPhone maker held its long-anticipated Worldwide Developers Conference (WWDC) keynote where it unveiled iOS 18 supercharged by Apple Intelligence and an artificial intelligence (AI) partnership with OpenAI.

Apple Stock Hits Record High on Anticipation of AI-Fueled Growth

The Nasdaq and S&P 500 marked fresh record closing highs in the stock market Tuesday ahead of Wednesday's Fed policy statement at 2 p.m. ET.

Stock Market Ends Mixed As Focus Shifts To Fed; Apple Scores Breakout After AI Announcement

Four more states have joined the Department of Justice's civil antitrust lawsuit alleging that Apple monopolizes smartphone markets. The attorneys general of Indiana, Massachusetts, Nevada and Washington joined 15 other states, the District of Columbia and the DOJ as co-plaintiffs in the suit, the Justice Department said in a Tuesday (June 11) press release.

4 More States Join DOJ Antitrust Lawsuit Targeting Apple

Apple accounts for more than 40% of Berkshire's $375 billion equity portfolio.

Berkshire Hathaway Stock Gets No Lift From Surge in Apple Shares

Alphabet

On stage on Monday CEO Tim Cook's Apple announced a splashy deal with OpenAI to include its powerful artificial intelligence model as a part of its voice assistant, Siri.

How Apple used Google's help to train its AI models

After the iPhone maker announced its AI plans, shareholders pushed its value up as much as 6% Tuesday.

Apple Intelligence Helps Boost Company Stock To New All-Time High

Lifted higher by a big day for Apple (AAPL), both the S&P 500 and Nasdaq hit all-time highs on Tuesday.

S&P 500 Gains and Losses Today: Apple Soars on AI, ChatGPT Integration

Apple stock was one of the biggest gainers Tuesday as analysts were encouraged by the tech giant's new AI offerings.

Stock Market Today: Nasdaq Hits New High as Apple Stock Soars

Apple shares soared to an all-time high Tuesday, scoring their biggest daily percentage gain since late 2022 as Wall Street embraced the iPhone maker's long-awaited announcement of its generative artificial intelligence plans with open arms.

Apple Stock Hits All-Time High—Minting $200 Billion AI Rally

Apple (AAPL) shares surged 6% on Tuesday, leading to gains in some of the largest exchange-traded funds (ETFs) with heavy exposure to the tech giant.

Apple's Stock Surge Powers Gains for Some Tech-Focused ETFs

Affirm

The first few days of Apple's annual developer conference, stretching from Monday (June 10) to Friday (June 14), may seemingly be all about artificial intelligence.

Apple Pay Looks to Expand Services Ecosystem ‘Off' iPhone and Into Installments

Washington state Attorney General Bob Ferguson wants to help take a bite out of Apple's dominance in the smartphone market, joining 20 other attorneys general Tuesday in the U.

Washington state AG joins federal antitrust lawsuit taking on Apple's smartphone dominance

Apple (AAPL) announced an artificial intelligence (AI) partnership with Microsoft-backed (MSFT) OpenAI at its highly anticipated Worldwide Developers Conference (WWDC) keynote Monday, which could benefit Microsoft as a major investor in the ChatGPT maker. It could also lead to Alphabet's (GOOGL) Google Gemini being integrated into the iPhone.

What Apple's OpenAI Partnership Could Mean for Microsoft and Google

If you had judged the iPhone based on the original product, you would have missed the entire vision.

Apple Intelligence today is like seeing the first iPhone back in 2007. You know great things are coming.

Apple kicked off its Worldwide Developer Conference (WWDC) in style yesterday, announcing a host of AI functionality coming to its products and services. Siri will get a long-awaited upgrade, fueled by generative AI.

Why Apple Stock Popped Tuesday Morning

Investors who have held onto Apple (NASDAQ: AAPL ) stock over the long term have made the right decision. From Warren Buffett to many retail investors, this widely owned stock continues to see broad interest from a range of growth investors and those seeking stability in this uncertain market.

News for Apple Stock (AAPL)