Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled breakthrough sleep and hearing health features coming to Apple Watch® and AirPods Pro® 2 that further deliver on Apple's commitment to health with experiences that enrich users' lives. These new features expand across products, bringing informative and powerful ways to support users in their sleep and hearing health for conditions that impact billions globally. Using an innovative new Breathing Disturbances metric, sleep apnea notificati.

Apple introduces groundbreaking health features to support conditions impacting billions of people

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced a groundbreaking new lineup of AirPods® models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max® now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro.

Apple introduces AirPods 4 and the world's first all-in-one hearing health experience with AirPods Pro 2

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Apple Watch Ultra® 2 in a striking new black titanium finish, enhanced with features in watchOS® 11 that make the most rugged and capable Apple Watch® even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch,1 the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS.

Apple Watch Ultra 2 now available in black titanium

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled Apple Watch® Series 10, featuring a refined design and bringing new capabilities to the world's most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing.

Introducing Apple Watch Series 10

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced iPhone® 16 and iPhone 16 Plus, built for Apple Intelligence™, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever be.

Apple introduces iPhone 16 and iPhone 16 Plus

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced iPhone® 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence™, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful.

Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

Apple's annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world's biggest company slumped during the event largely focusing on previously rolled-out artificial intelligence features coming to iPhones.

Apple's AI iPhone 16: Apple Stock Slumps During Long-Awaited Event

Shares of Apple Inc (NASDAQ:AAPL) are 0.2% lower at glance, trading at $220.38 as the Big Tech giant prepares to unveil its iPhone 16 and other new products.

How Options Traders Played Apple Stock Before Big Event

Apple Monday unveiled the iPhone 16 at the “It's Glowtime” event in Cupertino, CA. CEO Tim Cook claimed that the new handset is “designed around Apple Intelligence, from the ground up,” a reference to new generative AI features announced at WWDC in June.

Apple's iPhone 16 is here

Amazon

Alphabet

Microsoft

NVIDIA

Tesla

Newsletters like just two of the Magnificent 7 stocks

Are the Magnificent 7 stocks losing their luster?

The company is expected to showcase a number of new products at a two-hour event.

Apple ‘Glowtime' Event Puts New Apple Watches, iPhone 16 on Full Display

Dow Jones tech titan Apple, along with Uber stock and Sea Limited, are approaching buy points despite the recent stock market sell-off.

Dow Jones Tech Titan Apple, Uber Stock Eye Buy Points Amid Stock Market Sell-Off

Bank of America

Chevron

Friday's jobs report marked the second month in a row with substantially fewer jobs created than analysts expected—renewing fears that a recession is imminent, if not already underway.

Three Stocks Warren Buffett Is Selling as a Recession Nears

Apple (NASDAQ:AAPL) is expected to launch its AI-powered iPhone 16 at the “It's Glowtime” event on September 9 at 10:30am in its Cupertino headquarters.

Big News From Apple Today: This Catalyst Could Drive The Stock Higher

Apple Inc. (NASDAQ: AAPL) is trading at an unusually high price-to-earnings (P/E) ratio of 33, significantly above its ten-year average of 21. While some skeptics see this as a warning sign to sell, renowned investor Jim Cramer believes the stock's elevated valuation is justified.

Apple stock soars to high valuation: Jim Cramer explains why it's justified

UPDATE—Sept. 9, 2024: This article has been updated to reflect more recent share price information.

4 Things To Watch at Apple's 'It's Glowtime' iPhone 16 Event

Apple is set to unveil the iPhone 16 series smartphones, a new version of AirPods and three new Apple Watches at the "It's Glowtime" event at the iconic Steve Jobs Theater.

Apple Gears Up for Glowtime Event: ETFs in Focus

Apple will hold its annual September product launch event later Monday, and, though the event is widely expected to focus on previously rolled-out artificial intelligence features coming to iPhones, there are several key watchpoints on the radar of Wall Street analysts.

Apple's AI iPhone Debut: What To Expect For Apple Stock After Today's Long-Awaited Launch

“Right now, parents can't trust Apple's ratings because both Apple and the app developers have a financial incentive to make their products available to more kids,” said Shelby Knox, Online Safety Campaigns Director for ParentsTogether.

Parents pressure Apple to improve App Store safety for kids ahead of iPhone 16 launch

Apple is launching its latest iPhone in what is billed to be its biggest release of the year.

Apple to launch new tech at its biggest event of the year - but will it be enough to make you part with your cash?

As Apple Inc AAPL prepares for its iPhone 16 launch on Monday, the biggest question on investors' minds is pricing.

Apple's iPhone 16 Launch: JPMorgan Says 'Staggered Pricing Approach' Could Offset Rising Chip, Memory Costs

CEO Tim Cook has been an admirable leader for Apple, but he's no Steve Jobs.

Another iPhone? Boring. Apple must be revolutionary again to save its stock

Chinese tech giant Huawei (HWT.UL) has garnered more than 3 million pre-orders for its triple-folding smartphone, its website showed on Monday, which comes just hours before Apple's debut of its new generation of iPhones.

Huawei racks up 3 mln pre-orders for tri-fold phone before Apple's iPhone 16 reveal

Apple Inc (NASDAQ:AAPL, ETR:APC) is on course to unveil the latest iPhone in its series on Monday, with the 16 edition set to boast a slew of new artificial intelligence features. Indeed, AI features are “set to be central to the new offerings,” according to Hargreaves Lansdown analyst Susannah Streeter, as Apple appears to throw the “AI kitchen sink at its hand-held devices”.

Apple iPhone 16: What to expect from the AI-powered upgrade

U.S. stocks appear on track to start the new week on a positive note, following their steep sell-off in the week ended Sept. 6 on macro concerns.

News for Apple Stock (AAPL)