Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

T-Mobile US

T-Mobile Chief Executive Mike Sievert says it's “nonsense” that the iPhone 16 line's preorder sales are underwhelming so far.

Apple's iPhone 16 is selling ‘better' than the iPhone 15, says T-Mobile CEO

The European Union's executive arm has started a process to provide Apple with guidance on complying with rules to ensure its operating systems are functional with other technologies.

EU to Offer Apple Guidance on Digital Rules Compliance

Amazon

Alphabet

Microsoft

NVIDIA

Tesla

Stocks are racing ahead today, with tech stocks out in front.

The Fed's Interest-Rate Cut Is Lifting Magnificent 7 Stocks Today

Apple Cinemas' Will Introduce ScreenX In Warwick, RI And White Plains, NY This Fall, With Additional Locations Planned for 2025 and 2026 HOLLYWOOD, Calif. , Sept. 19, 2024 /PRNewswire/ -- CJ 4DPLEX , the world's leading producer of premium film formats and cinema technologies, and Apple Cinemas, today announced their partnership to open five ScreenX auditoriums across the country.

CJ 4DPLEX and Apple Cinemas Ink Deal To Launch Five 270-Degree Panoramic ScreenX Auditoriums

EU authorities say Apple has failed to come into compliance with the Digital Markets Act, a newly enacted regulation aimed at large tech companies.

EU threatens Apple with fines if it doesn't open up highly-guarded iOS software to rivals

Analysts are uncertain about when consumers will want to upgrade their iPhones.

Apple Is Rising. Why Its Good Day Actually Isn't So Good.

The European Commission said Thursday it's initiating a pair of "specification proceedings" into whether Apple (AAPL) is complying with its "interoperability obligations" under the Digital Markets Act (DMA), which went into effect earlier this year.

Apple Warned By EU About 'Interoperability' Compliance

An Apple Inc AAPL analyst says the company could turn to advertising revenue and other areas of growth as concerns mount over iPhone 16 demand.

Apple Revenue Growth 'Just Too Slow For Investors To Get Excited About': Analyst Highlights Advertising As Future Catalyst

Apple stock rose after the chief executive of wireless carrier T-Mobile US offered positive comments about early demand for iPhone 16 handsets.

Apple Stock Rises On Reassuring iPhone 16 Sales Comments From T-Mobile

European regulators want Apple to open its operating system to third-party developers. The European Commission began a pair of “specification proceedings” to ensure the tech giant is meeting the interoperability standards of Europe's Digital Markets Act (DMA), according to a Thursday (Sept.

EU Wants Apple to Give Third Parties Operating System Access

The European Union has opened two “specification proceedings” on Apple under the bloc's Digital Markets Act (DMA) that will see it instructing the iPhone maker on how to comply with certain interoperability provisions in the market fairness regulation. If Apple fails to meet the Commission's requirements it could risk fines of up to 10% of its global annual turnover.

EU to tell Apple how to do interoperability, DMA style

Apple's Vision Pro captured 57% of the total value in its category globally in Q1 2024, despite only 17% unit share. Apple's innovation strategy relies heavily on its App Store and developer community, allowing it to maintain a 45% gross margin. iOS 18 emphasizes customization and Apple Intelligence, aiming to increase user retention and switching costs.

Apple: The Real Boost Behind Vision Pro And AI Phones

The EU said Apple must make sure devices made by rivals work with its iPhones and iOS operating systems in accordance with the Digital Markets Act

EU warns Apple it must open its iPhone operating system to rival developers

EU antitrust regulators on Thursday launched proceedings to ensure that Apple complies with landmark rules requiring it to open up its closed ecosystem to rivals.

EU antitrust regulators tell Apple how to comply with tech rules

Apple's stock is down following the release of its latest iPhone. While the company added new features, there may not be a compelling reason for users to upgrade old phones.

Apple Has Unveiled the iPhone 16, and This Is Why Investors Aren't Impressed

Russian retailers have launched pre-sales of Apple's latest iPhone, circumventing the company's export ban to Russia and giving consumers the chance to pre-order devices hundreds of dollars more expensive than in the United States.

New iPhone 16 unveiled in Russia as retailers skirt Apple's export ban

A well-known Apple Inc AAPL analyst and iPhone sales forecaster is predicting weak demand of the iPhone 16 with a new hint that expectations may not be met.

Apple iPhone 16 Pre-Orders Show Possible Low Demand, One Sign Could Point To Company Break With This Employee Rule

Apple Inc. AAPL is doubling down on its “China+1” strategy, and the tech giant's supply chain shake-up is more than just a whisper in the wind.

Apple Expands Beyond China To India, Southeast Asia, Analyst Warns Of Margin Impact

Meta and Apple have had a rivalry for years, and Meta's Mark Zuckerberg only expects it to grow. On the "Acquired" podcast, he said Apple will be Meta's "primary competitor" in the next decade.

Mark Zuckerberg says Apple's culture is very different than Meta's — and the two rivals will be battling on multiple fronts

Morgan Stanley analyst Erik Woodring rates Apple stock at Overweight with a $273 price target. He's upbeat on fiscal 2026 and the iPhone 17.

Apple iPhone Demand Worries May Weigh on the Stock. An Analyst Says Buy the Dip.

JPMorgan Chase & Co

JPM is negotiating with Apple for a credit card partnership to replace Goldman. The firm aims to pay less-than-face value for loans given high subprime exposure.

JPMorgan Reportedly in Talks With Apple for Credit Card Partnership

Morgan Stanley (NYSE: MS) has revised its outlook for Apple's (NASDAQ: AAPL) share price, citing concerns around the lead time estimates for the company's latest iPhone 16 series.

Banking giant sets Apple (AAPL) stock price as iPhone 16 numbers disappoint

Apple stock has been up and down over its history, and if you had held on the whole time, you'd have a lot of money today. Apple stock has split five times, and its IPO price would be $0.10 split adjusted.

If You Bought 1 Share of Apple Stock at Its IPO, Here's How Many Shares You Would Own Now

Apple's iPhone 16 family of phones launches in stores on Friday. I've been testing the high-end iPhone 16 Pro Max for the past five days.

The iPhone 16 Pro Max has better battery life and great cameras, but Apple Intelligence hasn't arrived

24/7 Wall St. Insights A recent analysis reveals that Apple Inc.

News for Apple Stock (AAPL)