Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced its latest privacy and security innovations, including major updates to Safari® Private Browsing, Communication Safety, and Lockdown Mode, as well as app privacy improvements. Additionally, Apple introduced new features designed with privacy and security at their core, including Check In, NameDrop™, and Live Voicemail. These new efforts are the latest manifestation of Apple's deeply held belief that privacy is a fundamental human right.

Apple announces powerful new privacy and security features

Intel

Apple's $7,000 Mac Pro computer will boast the new M2 Ultra processor, which promises performance gains over a similar system with an Intel chip.

Intel drops as Apple moves to its own silicon on all computers

Users of Apple Inc.'s iPhone will soon be able to more easily screen calls, check-in with loved ones and exchange contact information.

Here are all the new software features coming to Apple's iPhone this year

Apple unveiled what it's saying is the thinnest 15-inch laptop in the world Monday.

Apple Announces Plans For Its Largest MacBook Air Yet At Developer Conference

Sit back and relax while the team runs down all of the biggest news in an easy-to-skim digest.

Apple WWDC 2023: Everything announced so far including iOS 17, MacBook Air and more

Apple Inc. debuted a new, larger version of its MacBook Air laptop and completed the company's transition to custom chips in its personal-computer lineup as the tech giant kicked off its annual WWDC event Monday.

Apple debuts new 15-inch MacBook Air for $1,299, adds new Mac Pro and Studio PCs

Shares of Apple Inc climbed to an all-time high as the tech behemoth kicked off its much-anticipated Worldwide Developers Conference on Monday.

Apple WWDC 2023: a brief recap of everything that Tim Cook unveiled today

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced the 15-inch MacBook Air®, the world's best 15-inch laptop. With an expansive 15.3-inch Liquid Retina® display, the incredible performance of M2, up to 18 hours of battery life,1 and a silent, fanless design, the new MacBook Air brings power and portability — all in the world's thinnest 15-inch laptop. With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD® came.

Apple introduces the 15-inch MacBook Air

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced the new Mac Studio™ and Mac Pro®, the two most powerful Macs ever made. Mac Studio features M2 Max and the new M2 Ultra, delivering a huge boost in performance and enhanced connectivity in its stunningly compact design. Mac Studio is up to 6x faster than the most powerful Intel-based 27-inch iMac®,1 and up to 3x faster than the previous-generation Mac Studio with M1 Ultra.2 Mac Pro, now featuring M2 Ultra, combines the unprecedented pe.

Apple unveils new Mac Studio and brings Apple silicon to Mac Pro

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced M2 Ultra, a new system on a chip (SoC) that delivers huge performance increases to the Mac® and completes the M2 family. M2 Ultra is the largest and most capable chip Apple has ever created, and it makes the new Mac Studio™ and Mac Pro® the most powerful Mac desktops ever made. M2 Ultra is built using a second-generation 5-nanometer process and uses Apple's groundbreaking UltraFusion® technology to connect the die of two M2 Max chips, d.

Apple introduces M2 Ultra

Apple CEO Tim Cook will deliver the keynote address at Apple's annual Worldwide Developer's Conference (WWDC) in Cupertino on Monday, and analysts at Wedbush are expecting investors to come away impressed.  The firm reiterated its Outperform rating and $205 price target in a note to clients published Sunday.

Apple expected to reveal Reality Pro AR headset, possible AI plans at WWDC

U.S. equities were mixed at midday on Monday, June 5, 2023, with Apple helping to boost the tech sector.

Markets Mixed at Midday as Apple Shares Trade at an All-Time High

Live updates: Apple set to unveil new products at WWDC 2023 event

Apple CEO Tim Cook is kicking off the company's highly anticipated WWDC in Cupertino where the tech giant is expected to unveil a VR headset as well as fresh details on its AI strategy.

Apple shares hit record ahead of Worldwide Developers Conference, VR headset announcement

Apple stock hit a record high on Monday as investors await the rumored announcement of a mixed reality headset. The near-$3 trillion tech giant is expected to unveil the AR/VR device at this week's developers conference.

Apple just hit another record high ahead of the launch of a VR headset Wall Street says could 'dominate' the market

New Apple products used to be a cultural moment. Today, Apple is launching itself into a whole new area of gadgets.

16 years ago, people spent days in lines around the block to buy iPhones. Apple is announcing a new gadget today and no one seems to care.

Apple Inc (NASDAQ:AAPL) is up 1.4% to trade at $183.51 at last check, and earlier hit a record high of $183.80, as the tech giant's Worldwide Developers Conference kicks off in California.

Apple Stock Scores Record High as WWDC Buzz Builds

Apple stock hit a record high Monday ahead of its Worldwide Developers Conference, and the expected debut of a mixed-reality headset.

Apple Stock Hits Record High Before Expected Mixed-Reality Headset Debut

Apple climbed to within a whisker of its all-time high as investors piled into the iPhone maker ahead of the launch of a new virtual reality headset possibly later today. Shortly after US trading opened, shares in the tech giant were up 1.6% at US$183.0, valuing the group at US$2.9trn with demand fuelled by what Apple watchers says might be the company's biggest launch for years.

Apple shares hit new all-time high on VR headset excitement

Apple (NASDAQ: AAPL ) is kicking off its WWDC 2023 today and fans of the company's stock will want to keep an eye on the event. Apple holds its WWDC each year and alongside it often come major announcements about new products and services.

AAPL Stock Alert: What to Expect as Apple's WWDC 2023 Kicks Off

Shares of the iPhone maker are up 47% over the last year and more than 1,000% over the last decade.

Apple Stock Hits All-Time High

Apple Inc. shares are on track to close at a record high Monday as the company approaches the next stage in its journey as a consumer-electronics powerhouse.

Apple's stock at all-time highs ahead of WWDC, headset reveal

Last week, stocks added to what has been a strong start to the summer.

Apple Throws Their Developer Party

Apple Inc. is expected to introduce the long-awaited mixed reality headset at WWDC23 this week. Anticipation for the device has been cooking for a while, and now risks launching into an economic slowdown with interest in the technology overshadowed by momentum in generative AI. But the new device category launch will be of symbolic importance for the stock, even if it is not expected to derive meaningful incremental value to Apple's near-term valuation prospects.

Hey Siri, Give Us A Hint: Here's What We Expect From Apple's WWDC23

Apple Inc. doesn't have to get flashy to cook up big new business opportunities, according to Evercore ISI analyst Amit Daryanani. Instead, the company can lean on its strong platform and financial position to incubate some sizable revenue drivers in a “capital-light” way.

News for Apple Stock (AAPL)