Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple just announced its mixed reality device Vision Pro, available in 2024 for $3,499. Apple brought along a couple of key partners in Disney and Unity Software that will help fill up Apple's content pipeline.

Can Apple's New VR Headset Reignite the Metaverse Buzz?

Meta, Google and Microsoft have all tried their hands at conquering the virtual reality and augmented reality space—with mixed results.

Apple's Vision Pro Headset Is Tech's Latest Bid To Crack AR/VR Devices—Here's How Rival Products Have Performed

Apple unveiled the new Vision Pro, an augmented reality headset. But the headset has a potential flaw that might undermine its success.

Apple's Vision Pro Is Here: 1 Major Reason Tim Cook Missed the Mark

Apple unveiled its new mixed-reality headset, the Vision Pro, on Monday. The stock could be a 'table-pounder,' some analysts said.

Apple's stock could be a 'table-pounder' but it'll take years to know for sure how successful the Vision Pro really is, analysts say

TAMPA, Fla.--(BUSINESS WIRE)-- #Chargebacks--Chargebacks911 appointments payments industry leaders Guy Harris and Eric M. Hoffman.

Bank of America and Apple Executives Join Chargebacks911 to Drive Rapid Expansion

Apple's much anticipated virtual-reality headset announcement Monday generated excitement but comes months after signs that metaverse tech is flailing.

The Corporate Metaverse Was on Life Support. Apple May or May Not Change That.

Apple announced its Vision Pro headset at the WWDC on Monday. But the $3,499 price tag prompted groans, sighs, and laughter from the audience.

The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it is

Apple Inc. AAPL, -0.76% was downgraded to neutral from by analysts at D.A. Davidson, who reduced their price target to $185 from $193 per share following the tech giant's launch of its Vision Pro headset.

Apple cut to neutral from buy at Davidson; Vision Pro ‘good news' already priced into shares, says analyst

The revenue benefit from the Vision Pro headset is likely to be “immaterial” in the short term, says one analyst, and the technology is unlikely to do anything to disrupt the iPhone.

Apple Just Got a Downgrade. Here's Why.

Why Meta Quest May Outshine Apple Vision Pro In The Near Term

Apple showed off its cutting edge, $3,500 mixed-reality headset on Monday. Many a pundit will look at the price and predict its demise.

3 reasons why Tim Cook could create a multibillion-dollar entertainment industry with Apple's new headset

Cher Wang, Taiwanese tech giant HTC's CEO, told CNBC that she sees Apple's move as a validation for the industry, calling it a "watershed moment."

Apple's entry into VR with its new headset is a 'watershed moment,' say top industry execs

Apple announced an augmented reality headset for a stunning $3,499—higher than most observers had expected. Keep you sales projections in check.

Apple Is Going Big on Pricey Goggles. 6 Key Takeaways.

The Vision Pro headset is an expensive gamble for a company that needs a new hit.

Apple's Augmented Reality Faces Real Questions

Apple CEO Tim Cook unveiled new products at the company's annual Worldwide Developers Conference on Monday, including the augmented reality headset Vision Pro.

Apple unveils augmented reality headset, new MacBook Air at WWDC

Tech “visionaries” have been attempting to sell the world on a virtual-reality future for decades, largely using videogames and overwrought hype as a hook, but Apple Inc. took a more grown-up — and exciting — approach on Monday.

Apple's Vision Pro could be biggest hit since iPhone, but there is a long way to go

Apple's foray into the mixed-reality world is official. And the reality beyond the announcement?

Apple's $3500 Mixed Reality Headset No Shoo-In to be a Slam Dunk

Our columnist was one of the first to try Apple's new headset, which arrives early next year for $3,499. “It feels like Apple stuck a giant Apple Watch on my head—in a good way.

Apple Vision Pro: I Tried the New Mixed-Reality Headset

Less than two years after Facebook changed its name to Meta in a pivot to the metaverse, Apple is now jumping into mixed-reality headsets.

Meta's heated rivalry with Apple enters new phase as the tech giants go after headsets

On Monday at WWDC, Apple subtly touted just how much work it's doing in state-of-the-art artificial intelligence and machine learning.

Apple's practical approach to A.I.: No bragging, just features

Amazon

Alphabet

Microsoft

NVIDIA

Tesla

Apple, Nvidia, Meta, Alphabet, Microsoft, Amazon, and Tesla have now been penned as the “Magnificent 7.”  Only around 25% of the S&P 500 stocks have outperformed the benchmark, while these stocks continue to show massive leadership.

If It Weren't For These 7 Stocks

Apple (AAPL) on Monday unveiled its long-awaited mixed-reality headset, known as Apple Vision Pro, expanding into a new realm of computing.

Apple's new mixed-reality headset only bolsters our confidence in the tech giant

Apple's stock reached an all-time high ahead of the 2023 Worldwide Developer Conference, where the company unveiled its mixed-reality headset, Apple Vision Pro. The headset could revolutionize communications and be a game-changer for the metaverse, which McKinsey predicts could be a $5 trillion opportunity by 2030. Investors should be cautious, as Apple's stock experienced a 30% downturn after the 2015 launch of the Apple Watch, and the Vision Pro's high-end price may deter adoption until its applications are fully realized.

History Could Repeat For Apple With A Hardware High

Apple Inc. executives avoided using the term “metaverse” when introducing their new headset Monday, but the Vision Pro device could still provide a boost to Meta Platforms Inc. Chief Executive Mark Zuckerberg's push into augmented realities.

Will the new Apple headset provide a lifeline for Mark Zuckerberg's metaverse — or kill it?

Apple has a long history of designing products that aren't the first to be introduced in a particular category but still redefine the market. With the company unveiling a headset equipped with virtual and augmented reality technology already available in other devices, here is a look back at some of Apple's other breakthrough products:

News for Apple Stock (AAPL)