Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Alphabet

Google CEO Sundar Pichai said he's excited about Apple's Vision Pro but hasn't tried it yet. He said cost cuts and sharpened focus are "enduring work" and Google will continue to seek efficiency.

Google CEO Sundar Pichai is excited about Apple's Vision Pro, says efficiency drive will continue

There's a reason Apple didn't mention virtual reality in its keynote last week.

What Apple Didn't Say Is Most Important

Apple is already working on two follow-ups to its Vision Pro headset, Bloomberg reports. A high-end model will be even faster, while a less-expensive version will make some compromises.

Apple is reportedly working on a cheaper version of its $3,500 Vision Pro — but it's 2 years away

Amazon

Tech stocks are in a '1995 moment' and poised to boom on the AI revolution, Wedbush says

It's probably the best laptop for most people if you like the MacOS operating system and plan to use it for everyday tasks.

The 15-inch MacBook Air offers superb battery life and portability at an aggressive price

Elon Musk has poked fun at the price of Apple's new mixed-reality headset.  Apple launched the Vision Pro, the company's first major product in eight years, last week.

Elon Musk mocks Apple's Vision Pro by taking a swipe at its price tag

Netflix

Investors are drawn to the FAANG stocks because of their long-term outperformance. Although the price-to-earnings ratio is the most-popular valuation tool, it's not the optimal metric to use when valuing the FAANG stocks.

Ranking the FAANG Stocks From Cheapest to Priciest Using the Most-Relevant Valuation Metric

Wedbush analyst Dan Ives, known for accurate Apple predictions, is boldly bullish on Apple's future. He's predicting massive sales of the iPhone 15 and growth of its services business.

A top analyst says Apple is on the cusp of another monster sales cycle for the iPhone 15 and its share price will break more records

Apple will likely sell fewer hardware devices this year. Meta's advertising business could finally recover over the next few quarters.

Better Buy: Apple vs. Meta Platforms

Apple and Meta Platforms are the two main players in the virtual reality (VR) space, with Apple launching its Vision Pro headset and Meta offering the Quest series. Both companies target different market segments and customer bases, with Apple focusing on the high-end market and Meta aiming for affordability, allowing room for both to profit in the VR industry. Taking into account the VR offerings, competitive landscape, and valuations, I consider Apple a better buy than Meta, although Meta has a stronger first-mover advantage in the VR market.

Apple Vs. Meta: Which VR Stock Is Better?

Apple's Vision Pro headset primarily targets retail customers, but recent news of their acquisition of Mira indicates a potential focus on the enterprise market as well. Apple's partnership with Disney is a strategic move that taps into the family market, enabling immersive entertainment experiences for families using multiple headsets. Apple's partnership with Unity is confusing considering the target audience of affluent consumers who might expect more advanced and realistic experiences.

Apple Sets Sights On Retail And Enterprise Markets

Apple bulls believe Vision Pro could be a category-defining device, possibly even eclipsing the Apple Watch. The inital optimism about Vision Pro replacing the iPhone is looking unlikely. Also, Meta CEO Mark Zuckerberg downplayed the possible success against its Quest devices. With use cases still not well-defined, AAPL buyers have chased the optimism surrounding Vision Pro, as they expect Apple to be highly successful.

Apple: Brace For More Disappointment Than Promise

Apple just revealed its new Vision Pro mixed-reality headset, and it comes with a $3,499 price tag. Meta Platforms has been tinkering with virtual reality since it acquired Oculus in 2014.

3 Things Apple Can Learn From Meta Platforms About Virtual Reality and the Metaverse

When Apple unveiled its ambitious and very pricey new mixed reality headset earlier this week, executives ticked through a long list of impressive specs, teased big name partnerships and showed off a perfectly produced promo video.

Apple's new challenge: making VR headsets look cool

Coinbase

Here are some of the major companies whose stocks moved on the week's news.

The Score: Apple, Coinbase, and More Stocks That Defined the Week

The suit argues an arrangement between the two tech giants that only allowed Apple-authorized resellers to sell on Amazon functioned to artificially inflate prices.

Apple And Amazon Must Face Lawsuit Over IPhone And IPad Pricing

Nearly everyone agrees that the Vision Pro mixed reality headset is best-in-class and a technological marvel. The $3,499 price tag could initially be a stumbling block.

Is Apple's Vision Pro Headset a Game-Changer or Dead on Arrival?

Microsoft

NVIDIA

Tesla

This elite group of 7 mega-cap companies currently accounts for 27.5% of the S&P 500 index's total market capitalization and is expected to bring in 16.2% of the index's total earnings this year.

Breaking Down The Big 7 Tech Players' Outsized Roles

C3.ai

Advanced Micro Devices

Palantir Technologies

Verizon

Retail investors are returning to the stock market as a new bull market begins and sentiment improves. "With an average flow into US markets of $1.36 billion per day over the past week, retail traders are officially back in the mix," Vanda Research said.

Retail investors are piling into these 10 stocks as a new bull market gets started

That was Meta Platforms Inc. META, +0.11% CEO Mark Zuckerberg discussing the announcement of Apple Inc.'s AAPL, +0.33% new Vision Pro headset during an interview with podcaster Lex Fridman on Thursday.

Mark Zuckerberg says Meta could be ‘primary beneficiary' of Apple Vision Pro release

Days after Apple unveiled its $3,499 mixed reality headset, Meta CEO Mark Zuckerberg appeared to take a jab at the company's pricing and vision for the product.

Mark Zuckerberg has thoughts on Apple's new mixed reality headset

After Apple's Vision Pro headset reveal, investor attention is shifting to the next potential catalyst for Apple stock: the iPhone 15.

Apple Investor Focus Shifts To iPhone 15 Introduction After Headset Debut

Apple held its WWDC conference this week, where its Vision Pro headset was unveiled. While it received a lot of buzz, so did a surprising guitar solo from Apple exec Craig Federighi.

Apple exec shows off his guitar skills, proves his guitar solo in pre-recorded event was legit

Apple's Vision Pro headset has sparked a resurgence of interest in virtual reality headsets.

Apple Vision Pro: Impressive specs, new way of interacting could help it break the VR curse

Mark Zuckerberg criticized Apple's Vision Pro headset at a companywide meeting, The Verge reported. Zuckerberg reportedly called the headset too expensive, with marketing showing people alone.

News for Apple Stock (AAPL)