Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

The launch the Vision Pro AR headset comes at an inflection point for Apple. After nearly 20 years of work, Apple has revealed its AR/VR headset, the $3,500 Vision Pro.

Apple is no longer a design-led company

Apple sure kicked Meta's butt today, right?

Apple shares hit an all-time high on Monday as the company released its long-awaited mixed reality headset.

Apple Reveals Vision Pro Headset, Its First New Hardware in Eight Years

Alongside Vision Pro headset, firm revealed new Mac Pro, Mac Studio, macOS Sonoma and iPadOS 17

Apple unveils 15in MacBook Air, iOS 17 and revamped watchOS 10

Apple Inc.'s $3,499 Vision Pro headset stole the show Monday as Apple kicked off its annual WWDC event.

The $3,499 Vision Pro headset, iOS 17, and everything else Apple just announced at WWDC

The blue chip tech giant unveiled its newest product, a virtual/augmented reality headset that will be sold for $3,499.

Stock Market Today: Apple Stock Hits New High as WWDC Kicks Off

Apple shares hit an all-time high at $185 during the WWDC event, with a valuation of $2.9 trillion. WWDC showcased new products such as the MacBook Air with a 15-inch screen, Game Mode for Macs, and the mixed-reality headset Apple Vision Pro. Despite being a high-quality company, AAPL stock's current valuation of 30x net profits may be too high for investment at its current price.

Apple Hits All-Time High As VR Glasses Are Announced At WWDC

Disney

Disney is partnering with Apple to bring its streaming service Disney+ to the tech giant's new Vision Pro AR headset.

Apple's Vision Pro headset will launch with Disney+ streaming

Shares of the iPhone maker are still up more than 1,000% over the last decade.

Apple Stock Hits All-Time High—Then Falls After Revealing $3,500 Price Tag For AI Headset

Apple announced a new iPhone feature Monday called StandBy that will roll out with iOS17 this fall.  StandBy basically transforms your iPhone into a horizontal smart display when your phone is charging.

Apple just revealed a new feature that transforms your iPhone into a smart display for your nightstand — and Amazon should be worried

Apple Inc has unveiled a mixed-reality headset named Apple Vision Pro - its first entirely new product in eight years.

Apple unveils mixed-reality 'ski goggles' headset - but it will set you back £2,849

Apple Inc (NASDAQ:AAPL) has unveiled the launch of its latest innovation, Apple Vision Pro, a spatial computer that merges digital content with the physical world. The device allows users to maintain presence and connectivity while experiencing an entirely new level of interactive computing.

Apple unveils Vision Pro, its highly-anticipated AR headset

Apple debuted the device as the centerpiece of its annual Worldwide Developers conference event on Monday.

Apple debuts mixed-reality ‘Vision Pro' headset with whopping $3,499 price tag — first major product launch in decade

One of the most notable happenings at Apple's event for developers on Monday is likely the iPhone maker's tweak that will keep its autocorrect feature from annoyingly correcting one of the most common expletives to "ducking."

About ducking time: Apple to tweak iPhone autocorrect function

Unity Software

Shares of Unity surged on Monday after Apple said it's partnering with the gaming software company in releasing its new headset.

Unity stock jumps as much as 17% on Apple Vision Pro partnership

Everything Apple announced at its annual Palo Alto event, from its expected AR/VR headset to new Macs and software updates like iOS 17 and more.

Everything Announced at Apple's WWDC 2023

Apple Inc. officially showed off its mixed-reality headset Monday, with the new Vision Pro device supporting 3-D content and featuring a price tag of $3,499.

Apple's new Vision Pro headset will cost $3,499, arrive in 2024

The device, called Vision Pro and shaped like a pair of ski goggles, faces a skeptical consumer market and competition from others, like fellow tech giant Meta.

Apple Debuts Its VR Headset

At WWDC, Apple unveiled its long-awaited AR headset, which consumers have been anticipating for years. But how much will the Apple Vision Pro cost?

The Apple Vision Pro headset will cost $3,499, out early 2024

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled Apple Vision Pro™, a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user's eyes, hands, and voice. Featu.

Introducing Apple Vision Pro: Apple's first spatial computer

Headset allows users to ‘browse the system simply by looking' and tapping their fingers to select, says Apple

Apple reveals Vision Pro AR headset at its worldwide developers conference

Apple announced its mixed-reality headset on Monday during its developer conference. The Vision Pro is its first major new product since 2014.

Apple just announced its first major product since 2014: the Vision Pro

Apple unveiled its first mixed-reality headset, the Apple Vision Pro, on Monday. Tim Cook took the stage at Apple's WWDC conference to make the big announcement.

Apple just revealed its first major product in over 8 years — meet the 'Vision Pro'

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced new health features in iOS 17, iPadOS® 17, and watchOS® 10, expanding into two impactful areas and providing innovative tools and experiences across platforms. New mental health features allow users to log their momentary emotions and daily moods, see valuable insights, and easily access assessments and resources. iPhone®, iPad®, and Apple Watch® offer new vision health features that encourage healthy behaviors that help reduce the risk.

Apple provides powerful insights into new areas of health

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed watchOS® 10, bringing Apple Watch® users a fresh approach to quickly view information with redesigned apps, a new Smart Stack to show relevant widgets right when they're needed, and delightful new watch faces. New metrics, Workout Views, and Bluetooth connectivity for power meters, speed sensors, and cadence sensors arrive for cyclists, while new Compass Waypoints and Maps capabilities further help hikers. The Mindfulness app offers add.

News for Apple Stock (AAPL)