Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Barclays analysts think that weak iPhone 15 sales may be a harbinger of weak hardware and iPhone 16 sales in the year ahead.

Apple shares slip more than 2% after Barclays downgrade

Coca-Cola

Visa

Apple is the second-largest smartphone manufacturer in the world. Coca-Cola is the largest nonalcoholic beverage company in the world.

55% of Warren Buffett's $367 Billion Portfolio Is Invested in Just 3 Stocks

Shares of Apple Inc. are starting 2024 with a selloff, after Barclays analyst Tim Long said it was “time for a breather,” citing weak hardware sales as iPhone 15 demand disappoints.

Apple's stock falls after ‘sell' call from Barclays

Amazon

Alphabet

Microsoft

NVIDIA

Tesla

Forget the "Magnificent Seven" stocks that drove most of the S&P 500's 2023 gains. What's next?

Analysts Predict Surprising New 'Magnificent 7' Stocks For 2024

Investment bank Barclays on Tuesday downgraded Apple stock to underweight, or sell, from equal weight, or neutral.

Analyst Hits Sell Button On Apple Stock As 2024 Begins. Here's Why.

Analysts at Barclays reduce their rating on the iPhone maker to Underweight from Equal Weight.

Apple Stock Is Downgraded on Signs of Sales Weakness. The Stock Is Falling.

AMC Entertainment

ARK Innovation ETF

Coinbase

GameStop

Marathon Digital Holdings

Mullen Automotive

Riot Blockchain

The first trading day of the New Year is setting up as a challenge to the Santa Rally theory, as stock index futures tilt south and bond yields rise.

Why investors should be wary of New Year ‘head fakes' that may be pointing at this asset class

Cal-Maine Foods

There are concerns for Apple, Cal-Maine Foods, and Tesla Motors this year. Apple and Tesla have been market darlings in 2023, but the fundamentals didn't keep up with the upticks.

3 Stocks to Avoid in 2024

Apple shares dipped on a broker downgrade and Treasury yields climbed.

S&P, Nasdaq begin 2024 with lower close as Apple, big tech weighs

Amazon restructured its business over the last year with a priority on profitability. Meanwhile, Apple will venture into a new market in 2024 that could pay off big over the long term.

Better Growth Stock in 2024: Amazon vs. Apple

Apple Inc. NYSE: AAPL had a stellar 2023, gaining 49.39% for 2023 while maintaining the largest weighting in the S&P 500. While the technology sector juggernaut continues to grow, its sales have been stagnating to single digits, causing investors to wonder if shares are overvalued.

Is the Apple Watch ban the tipping point?

T-Mobile US

Many of Warren Buffett's top holdings end up being dividend growth stocks. Such stocks have historically outperformed the overall market.

3 Warren Buffett Dividend Growth Stocks to Buy Now and Hold Forever

Buffett was likely drawn to Apple's strong consumer brand, stellar financials, and cheap valuation. But now it appears Apple's growth could slow due to its scale and reliance on the iPhone.

Almost Half of Warren Buffett-led Berkshire Hathaway's $370 Billion Portfolio Is Invested in Only 1 Stock

MicroSectors FANG+ ETN

The group of dominant businesses known as FAANG, renamed The Magnificent 7, had a successful year in 2023. Investors can gain exposure to the Magnificent 7 through the MicroSectors FANG+ ETN. The technical analysis of the Magnificent 7 stocks suggests that they may not lead the stock market higher in 2024.

Ranking The Magnificent 7 Stocks And An ETF That Owns Them All (FNGS)

Apple hit a wall as sales of key products stagnated, but investors can expect a better 2024. The adoption of AI-enabled personal computers and smartphones is likely to reignite growth.

Why Artificial Intelligence (AI) Could Be a Game Changer for This "Magnificent Seven" Stock

Tesla ran wild in 2023 as a member of the "Magnificent Seven." But its margins and expected earnings growth are heading in the opposite direction.

This "Magnificent Seven" Stock Is Up 120% in 2023. Here's a 2024 Red Flag Investors Must Know About

Dollar General

Moody's

PepsiCo

As we put 2023 to bed, it is the right time to reflect on your portfolio and reorganize it for the year ahead. I'll be upfront: 2024 does have risks as the economy continues to absorb repeated rate hikes from the Fed.

The Top 7 Stocks to Buy Before They Take Off Next Year

Warren Buffett holds several AI stocks in Berkshire Hathaway's portfolio. Berkshire's position in Apple accounts for nearly half of its equity investments.

This Is Warren Buffett's Favorite Artificial Intelligence (AI) Stock. Here's Why.

Amgen

Cisco Systems

Johnson & Johnson

Kinder Morgan

Merck

UnitedHealth Group

Verizon

Walgreens

The Dow is an excellent starting place if you are looking for foundational holdings. However, some Dow stocks would be best for investors to avoid right now.

There Are Only 5 Dow Stocks I Wouldn't Buy in 2024

Nearly half of Warren Buffett's Berkshire Hathaway portfolio is held in Apple stock. Apple's revenue has been declining over the past year, but margin expansion is the bigger story.

50% of Warren Buffett's Portfolio Is Invested in This Artificial Intelligence (AI) Dividend Stock

Shares of the iPhone maker can continue to rally in 2024, says Wedbush, which sees Apple stock reaching $250.

Apple Stock Surged in 2023. It May Have 29% More Upside.

Apple has reported four straight quarters of sliding sales, its longest stretch of declines since 2001

Apple's stock underperformed top tech peers in 2023 due to longest revenue slide in 22 years

With Apple Inc. NASDAQ: AAPL holding the No. 1 spot as the biggest S&P 500 component, and having posted a 2023 gain of 49.39% is the stock overvalued, or primed for a correction in 2024?

Apple stock is institutional favorite, but is it overvalued?

The Magnificent Seven stocks had huge gains in 2023. All are in or near buy points heading into the new year.

Magnificent Seven Stocks Had A Huge 2023. All Are In Prime Position Heading Into 2024.

Nvidia stock has surged as demand for its AI chips exploded, but the company will face much more competition in 2024 and beyond. Apple stock is expensive, especially considering that growth has essentially ground to a halt.

News for Apple Stock (AAPL)