Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Alphabet

QUALCOMM

Qualcomm announced a new chip that will power the Samsung and Google headset.

Qualcomm announces new chip to power Samsung and Google's competitor to Apple Vision Pro headset

Another firm cut their rating for Apple stock Thursday, sending shares of the iPhone maker down yet again as Apple's chilly start to 2024 marches ahead.

Apple Stock Downgraded Again Citing iPhone Sales Concerns

Barclays

Apple Inc AAPL recently saw a significant 4% decrease in its stock value after a downgrade from Barclays. The downgrade was based on concerns of disappointing sales of the iPhone 15.

Tech Giant Stumbles - Apple Shares Tumble 4% Following Barclays' Unexpected Downgrade - Apple (NASDAQ:AAPL)

Apple Inc (NASDAQ:AAPL, ETR:APC) has been hit with another rating downgrade a mere day after Barclays PLC (LSE:BARC) sent tech stocks into a tizzy by reducing the world's most valuable company to a sell. This time, Apple was on Piper Sandler & Co's chopping block, for largely the same reasons.

Apple slapped with another downgrade, iPhone worries mount

Piper Sandler analyst Harsh Kumar lowered his rating on the technology stock AAPL, -0.75% to neutral from overweight, citing concerns about valuation as well as pressures in the smartphone market.

Apple's stock gets another downgrade as iPhone doldrums could continue

For the second time this week, a Wall Street analyst has downgraded Apple stock. Piper Sandler joined Barclays with the move.

Apple Stock Gets Another Downgrade. Why Analysts Are Souring On iPhone Maker.

Apple's services business now generates $85 billion of revenue and sports 70% gross margins. But as much as $19 billion of revenue comes from a deal with Google to make its search engine the default on Apple's devices.

Apple's $85 Billion Services Business Is Less Profitable Than You Think

Amazon

Microsoft

NVIDIA

Tesla

By the end of 2023, the Magnificent 7 stocks, Apple Inc. NASDAQ: AAPL, Microsoft Corp. NASDAQ: MSFT, Alphabet Inc. NASDAQ: GOOGL, Amazon Inc. NASDAQ: AMZN, Nvidia Corp. NASDAQ: NVDA, Meta Platforms Inc. NASDAQ: META and Tesla Inc. NASDAQ: TSLA accounted for 33% of the S&P 500's market capitalization.

2024 stock watch: The Magnificent 7's role In market performance

The Nasdaq-100 Technology Sector index has risen more than 150% over the last five years. Meanwhile, Alphabet delivered impressive growth in its digital ad business last year and has a bright future in AI.

Better Tech Stock: Alphabet vs. Apple

Apple's recent share price weakness presents a potential opportunity for investors to consider a long position. After a weak 2023, the consumer electronics industry may be ripe for a recovery. Apple's Services business is growing rapidly, offsetting weakness in hardware sales, but hardware still dominates its revenue mix.

Apple: 2024 May Be A Breakout Year

Apple has reportedly agreed to settle a lawsuit that accused the company of allowing scammers to exploit its gift cards and retaining stolen funds. The settlement was reached after Apple and the plaintiffs agreed on material settlement terms with the assistance of a mediator, and it will now be presented to U.S.

Report: Apple Reaches Settlement Terms on Gift Card Scam Lawsuit

Apple Inc (NASDAQ:AAPL, ETR:APC) has reached a deal to settle a lawsuit that accused the tech giant of knowingly allowing scams that use its gift cards to steal funds from victims.  Apple and the plaintiffs agreed to terms after working with a mediator, according to a filing in a San Jose federal court.

Apple to settle lawsuit alleging it knowingly allowed gift card scams

Apple has agreed to settle a lawsuit accusing the company of knowingly letting scammers exploit its gift cards, and keep stolen funds for itself.

Apple agrees to settle lawsuit over iTunes gift card scam

ASML Hld

iShares Russell 1000 Value ETF

Vanguard Mega Cap Value ETF

SPDR Portfolio S&P 500 Value ETF

iShares MSCI USA Value Factor ETF

Vanguard Value ETF

After a banner year, Wall Street kicked off 2024 on a downbeat note as big tech faltered and yield rose, driving the appeal for value investing.

Value ETFs Reach New 52-Week High to Start 2024

Apple Inc. appears to be in an innovation rut and that's one reason a D.A. Davidson analyst is taking a cautious view of the stock.

Apple's stock needs to get ‘unstuck' — and its innovation rut may not be helping

Marathon Oil

U.S. equities lost ground at midday on Wednesday, with tech stocks leading the declines. The Dow, S&P 500, and Nasdaq were all lower.

Midday Movers: Apple Extends Losses, Marathon and Other Energy Firms Climb on Oil's Rise

Stocks and bonds posted gains last year, but the big rise in markets in the final two months of 2023 wasn't enough to leave the technology-heavy Nasdaq Composite up from the end of 2021.

These ‘Magnificent 7' stocks remain ‘under water' since end of 2021 while Nasdaq still down despite huge 2023 rally

Fabless versus foundries- what's the difference? Has Intel's time come?

Apple downgrade slammed semiconductor stocks- but do you know what you're selling?

In the familiar narrative of recent years, Apple (NASDAQ: AAPL) stock continued its impressive streak with another robust performance throughout 2023.

Apple stock wipes $200 billion in two days; How far will AAPL crash?

Apple stock fell 4% January 2 after Barclays downgraded the company's stock.

Barclay's Sends Apple Stock Down 4%. Don't Catch This Falling Knife

One analyst thinks shares could soar more than 35% this year. The company's iPhone business recently returned to growth and is expected to continue growing in fiscal Q1.

Apple Stock: Headed to $250?

The year kicked off with a test for Magnificent Seven stocks like MSFT, AMZN and NVDA. See three ways to monitor the results.

Breakouts Or Breakdowns? Magnificent Seven Stocks Get Tested

Booking Hlds

Chipotle

DexCom

Mastercard

Monolithic Power Systems

Old Dominion Freight Line

Regeneron Pharmaceuticals

Following a stellar 24.2% S&P 500 rally in 2023, investors debate what's next. But one thing investors agree on is this: Let your winners ride.

Top Investors Hang Onto These 11 Longtime Moneymaker Stocks

European bourses faltered Wednesday in the wake of Wall Street's new-year sell-off with the region's technology plays under notable pressure after a downgrade for Apple led the sector lower.

Tech stocks lead European bourses lower following Apple downgrade

The AI stock is Berkshire Hathaway's only major AI-related investment. AI is likely not the reason Buffett's team places such a high degree of trust in the stock.

News for Apple Stock (AAPL)