Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's new mixed-reality headset will become available in the U.S. starting Feb. 2, setting the stage for the company's premium-priced offering to compete in a crowded market.

Apple's Vision Pro to Become Available In U.S. Feb. 2

Apple Inc (NASDAQ: AAPL) says it will launch its Vision Pro in the United States on February 2nd. Shares of the tech titan are trending up in premarket on Monday.

Apple to launch its Vision Pro in the U.S. on February 2nd

Apple's ultra-high-end gadget, the Vision Pro, will be available online and at U.S. Apple Stores starting February 2, the company has announced. The $3,500 virtual reality device was unveiled last year, taking up a large portion of the company's annual September tubthump for new products and technology.

Apple's Ultra-Pricey Vision Pro Sets U.S. Launch Date

Apple Inc. AAPL, -0.40% announced Monday that pre-orders for its Apple Vision Pro mixed-reality headset will begin on Jan. 19. The headsets will be available at all U.S. stores, and the online store, beginning Feb. 2.

Apple's stock set to snap losing streak, as Vision Pro mixed-reality headsets to be available in early February

Apple said on Monday its Vision Pro mixed reality device will be available in the United States from Feb. 2.

Apple's Vision Pro AR headset to go on sale in February

Vision Pro will launch in the U.S. on February 2, the company said in a press release Monday, with pre-orders beginning January 19.

Apple Vision Pro headset launches in U.S. on Feb. 2, pre-orders begin Jan. 19

Apple's iPhone sales in China are down more than 30% year over year, while competitors have "remained much stronger," Jefferies analysts said

Apple iPhone sales in China fell more than 30% during first week of 2024: Analysts

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced Apple Vision Pro™ will be available beginning Friday, February 2, at all U.S. Apple Store® locations and the U.S. Apple Store online. Vision Pro is a revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment. Vision Pro seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS™, controlled by the most natural and int.

Apple Vision Pro available in the U.S. on February 2

As technology stocks rebounded last year, Apple shares produced epic gains. After Apple's long outperformance, it may be time to do some portfolio rebalancing.

Why I Sold Some Apple Stock to End 2023 and Where I'm Investing Instead

Caterpillar

Canadian National Railway Company

Canadian Pacific Kansas City Limited

Dell Technologies

Hudson Technologies

Microsoft

Terex

There are many uncertainties about 2024 and the direction the economy is going to go. Yet, I see three tailwinds that should in any case help three stocks. In three different industries, with no mention of AI, I see three interesting picks I want to share with my readers.

3 Stocks With Strong Tailwinds In 2024

Apple Inc. NASDAQ: AAPL stands as a towering figure in the world of stocks and investments, a testament to the power of innovation and resilience in the tech industry. However, recent price action have put Apple's stock in the spotlight, sparking discussions about its prospects and ability to hold onto the top spot as the most valuable company in the world.

Apple stock at a crossroads, is now the time to buy?

The US stock market has been in the red since the start of 2024 and Apple (NASDAQ: AAPL) should be among the first to blame.

Apple stock may cause a market crash if AAPL drops below this support

Microsoft is the world's second-most-valuable company, trailing behind only Apple. Microsoft has been posting stronger sales and earnings growth than Apple.

Forget Apple: This "Magnificent Seven" Stock Could Be the World's Biggest Company in 2024

QUALCOMM

Roblox

Augmented reality stocks are a signal of innovation in our ever changing technological world, offering an insight into the future. This industry which is sometimes associated with companies focused on virtual reality completely changes the way we interact with technology.

The 3 Hottest Augmented and Virtual Reality Stocks to Watch in 2024

Bank of America

Capital One

Occidental Petroleum

Warren Buffett has absolutely crushed the benchmark S&P 500 in the return department since becoming CEO in the mid-1960s. Investors pay close attention to the Oracle of Omaha's trading activity since riding his coattails is such a profitable venture.

5 Stocks Warren Buffett Is Betting Big On for 2024

Apple 's iPhone sales in China dropped by 30% in the first week of 2024, Jefferies analysts said in a note, adding to signs of growing competitive pressures from domestic rivals such as Huawei (HWT.UL) for the U.S. tech giant.

Apple iPhone sales in China fall 30% in first week of 2024 - Jefferies

BASINGSTOKE, England--(BUSINESS WIRE)--Global operator revenue from RCS (Rich Communication Services) business messaging traffic will grow from $1.3 billion in 2023, to $8 billion in 2025.

Juniper Research: Apple's RCS Support to Grow RCS Business Messaging Revenue by 500% Globally in Two Years

Alphabet

Xiaomi Corp

Looking back at the history of consumer technology, society evolved from compelling but cumbersome equipment to portable devices, which naturally necessitates a discussion about wearable technology stocks. Indeed, modern innovations translate to increasingly smaller, more convenient and ultimately smarter devices.

The 3 Hottest Wearable Technology Stocks to Watch in 2024

Apple's (NASDAQ: AAPL) stock was up 50% last year, against a rise of 21% by the S&P 500.

Apple's Stock Surged 50% Last Year. Now What?

Amazon

NVIDIA

Tesla

The Magnificent 7 stocks were market leaders in 2023 and have been long-time outperformers. Here's a closer look at the group of mega-cap stocks.

What Are the Magnificent 7 Stocks?

Apple spent nearly 8% of its total sales on research and development last year -- the highest in 20 years. CEO Tim Cook says the company is investing in many things, some of which are top secret.

The Last Time Apple Spent This Much Money, It Unleashed 20 Years of Unstoppable Growth

The stock ended the week with its fourth session in a row of declines. That made for the first time that Apple shares AAPL, -0.40% closed lower in each of the first four trading sessions of a year since 1982, according to Dow Jones Market Data.

Apple's stock has started 2024 on a sour note not seen in 42 years

Agilent Technologies

AbbVie

Accenture Plc

Automatic Data Processing

Amgen

Air Products and Chemicals

Ares Capital

Alexandria Real Estate Equities

ASML Hld

AvalonBay Communities

Broadcom

Booz Allen Hamilton Hld

Brookfield Asset Management

Brookfield Renewable Partners

SPDR Bloomberg 1-3 Month T-Bill ETF

Brookfield Infrastructure

Blackrock Inc

Broadridge Financial

British American Tobacco

Blackstone Group

Carrier Global

CME Group

I express frustration with the constant negativity surrounding the idea that beating the market is impossible for the average investor. I share my personal success in beating the market in 2023, with a time-weighted return of 28.02%. I emphasize the importance of buying high-quality companies at fair prices and holding them for the long term, while also highlighting the power of compounding dividends.

News for Apple Stock (AAPL)