Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February.  The company has been increasing production of the headset at its facilities in China, with the aim of having units ready for customers by the end of January and on the shelves in February, Bloomberg reported Wednesday (Dec. 20).

Apple Plans to Launch Vision Pro Mixed-Reality Headset by February

Apple's dominance in the mobile phone market and strong brand have made it a powerful and potentially monopolistic company. The company's ecosystem, high switching costs, and barriers to entry give it a competitive advantage. Apple's expansion into new areas like health monitoring and VR/AR could make it even more powerful, potentially leading to a forced breakup in the future.

Why I Think Apple Could Face The Same Fate As Standard Oil

Dec 20 (Reuters) - Apple (AAPL.O) is ramping up production of the Vision Pro mixed-reality headset, setting the stage for a launch by February, Bloomberg News reported on Wednesday citing people with knowledge of the matter.

Apple ramps up Vision Pro production, plans February launch - Bloomberg News

Apple Inc (NASDAQ: AAPL) is on course to end 2023 at an all-time high but a senior Wedbush Securities analyst is convinced that the coming year will be another strong one for the iPhone maker.

Apple will be worth $4.0 trillion by the end of 2024: Wedbush analyst

Wedbush forecasted that Apple, which currently has a $3.07 trillion market cap, could hit the $4 trillion mark by the end of 2024.

Wall Street thinks Apple could be the first $4 trillion company. Here's what it would take

The stock would need to close at $257.19 a share or higher.

Apple Could Hit $4 Trillion Market Cap in 2024

Apple's performance has been stellar, with strong revenue and earnings growth. But this is a maturing business with more limited growth opportunities now.

Buying Apple Stock in 2024 and Expecting It to 2X by 2029? Here's What Has to Happen

Apple Pay, Card, Cash and Wallet began experiencing issues at 6:15 a.m. on Wednesday.

Apple Pay, Card, Cash and Wallet affected by hours-long outages

Banking on dependable customers, strength in the services segment, and developments in the AI field, Apple's (AAPL) shares are expected to scale upward in 2024.

Apple (AAPL) Tops $3T Milestone: More Upside Left for 2024?

Amazon

Amazon is leading a $3 trillion market that is nowhere near hitting its ceiling. Meanwhile, Apple's significant cash reserves will likely keep its business expanding for decades.

The Smartest Investors Are Buying These 2 Stocks Hand Over Fist

Alphabet

Microsoft

NVIDIA

Tesla

Can the Magnificent 7 continue to rally into 2024? How the Magnificent 7's rise compares to the dot-com bubble.

How The Rise Of The Magnificent 7 Compares To Market Trends Of The Past

The Apple share price has had a rough time this year. In early August 2023, share prices in the world's biggest company dropped an historic 4.8 percent in just a few short hours after a disappointing earnings season announcement, temporarily robbing the company of its hallowed trillion-dollar market cap.

What's happening with the Apple share price?

To borrow an old but pertinent Benjamin Graham/Warren Buffett concept, investors should be fearful when others are greedy. That's a tough principle to apply with Apple (NASDAQ: AAPL ) stock because it's a good, solid company.

Whoa, There! Let Apple Stock Take a Breather Before Jumping in Headfirst.

Apple announced it's pulling some models of the Apple Watch due to a looming ban. The CEO of Masimo, the firm whose patents the ITC said Apple violated, said he's open to settling.

CEO behind Apple Watch halt in sales speaks out and says Apple was 'caught with their hands in the cookie jar'

US regulators ruled that new Apple Watches infringe upon existing patents held by Masimo. In response to the ruling, Apple said it would stop selling two models of the Apple Watch this week.

Apple Watch ban could cost the company $300-$400 million in lost sales

Broadcom

Apple stock and Tesla are two Magnificent Seven stocks funds are buying. Funds are also buying Broadcom and JPMorgan Chase.

Funds Still Piling Into 2 Magnificent Seven Stocks, 2 Other Megacaps

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Brokers Suggest Investing in Apple (AAPL): Read This Before Placing a Bet

MercadoLibre

Netflix

Shopify

An approaching new year and new bull market make it a great time to take "stock" of your portfolio. Each portfolio is chock-full of valuable lessons, and mine is no different.

My 6 Largest Portfolio Holdings Heading Into 2024 -- and the Important Investing Lesson I Learned From Each One

Apple is reportedly scrambling to update its smartwatches ahead of a U.S. ban. The tech giant's engineers are working to change the devices' algorithms that measure users' blood oxygen levels, Bloomberg reported Tuesday (Dec. 19).

Apple Hurries to Update Watches Before Ban Begins

The halting of Apple Watch sales adds another growth challenge as the tech company also misses out on the artificial-intelligence rally.

Apple Needs to Sell its Vision

Apple is heading into 2024 as the world's most valuable company again. The company's share price is high, but hardware sales and China are areas of weakness.

Apple is worth $3 trillion. It also has a few obvious problems.

Apple stock is struggling to break through the $200 barrier as it contends with potential bad news around sales of both its Watch and iPhones.

Apple Stock Is Being Hit by Watch, China Concerns. Ignore the Noise.

Apple Inc. NASDAQ: AAPL is one of the most hotly debated stocks for investors to consider. Nearly everybody believes that Apple is one of the most well-run companies among technology stocks.

Apple may be a 4T company by next year, but is it a buy now?

Byron Wien, a respected market strategist at Morgan Stanley and then Blackstone, died this year at the age of 90. His “10 surprises” column was awaited annually, not so much for their prescience but for being provocative, stirring outside the box thinking.

Hedge fund manager takes up the ‘ten surprise' mantle. His call: Apple stock will slump, S&P will sputter and oil will surge

Apple Inc., just days away from a U.S. ban of its smartwatches, is plotting a rescue mission for the $17 billion business that includes software fixes and other potential workarounds.

News for Apple Stock (AAPL)