Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is down almost 10%, since disappointing earnings came out. It's still 7% overvalued because it was trading at a speculative 32X earnings going into earnings. Analyst price targets are 12-month guesses, and the most optimistic price targets are for 35 to 37X earnings, which Apple only achieved during the pandemic bubble.

How To Earn Potential Buffett-Like Returns With Apple

Apple has spent over $500 billion on stock buybacks since 2012, a Markets Insider analysis shows. Only eight S&P 500 companies are worth more than the iPhone maker's total repurchases to date.

Apple has plowed over $500 billion into stock buybacks since 2012 — more than Visa, JPMorgan, or Exxon are worth

Alphabet

Apple and Alphabet shares have risen more than 35% this year. Apple rallied investors by outperforming some of its biggest competitors.

Better Buy: Apple vs. Alphabet

Bank of America

Chevron

Kraft Heinz

Coca-Cola

While the current rally may have more legs, there are some very dark clouds on the horizon for the rest of 2023.

5 Huge ‘Strong Buy' Warren Buffett Stocks to Grab Now as Berkshire Hathaway Explodes to All-Time High

Apple's revenue is declining thanks to a weak consumer. Despite the revenue decline, Apple managed to grow its earnings slightly.

Warren Buffett's Favorite Stock Just Did Something It Hasn't Done Since 2016

Disney

Netflix

Warner Bros Discovery Inc

Increasing costs, faltering subscriber growth, inflation, and reduced revenue per membership figures all contribute to subscription price hikes.

Why Are Streaming Companies Raising Prices?

Though the stock looks expensive based on Apple's growth rates today, things may not stay this way. Apple's revenue trends would be significantly better if it weren't for foreign-exchange headwinds.

Apple Stock: Buy the Dip?

Wall Street's magnificent seven has vastly outperformed the benchmark S&P 500 in 2023. One widely-owned magnificent seven stock is firing on all cylinders and still historically cheap.

1 "Magnificent Seven" Stock to Buy Hand Over Fist in August and 1 to Avoid Like the Plague

Apple Inc (NASDAQ:AAPL) has batted off Fortnite-maker Epic's attempt to change App Store payment rules once again, after the Supreme Court ruled in favour of the former on Wednesday. Having defeated nine out of ten claims made by Epic in the US Ninth Circuit Court of Appeals in April, the Supreme Court backed granting Apple time to petition the final ruling.

Apple defeats Fortnite owner once again in App Store payments case

Microsoft

Visa

The constant talk of inflation and the looming fears of a recession can be scary for even an experienced investor. When it comes to investing, it is ideal to look for resilient companies that can thrive in an uncertain market.

The 3 Best Retirement Stocks to Buy in August

The Supreme Court dealt a setback to video game publisher Epic in its battle against Apple over how the iPhone giant treats developers that sell programs on the App store.

Supreme Court Says Apple Can Keep Its Store Payment Rules, For Now

Eli Lilly

Southwest Airlines

Stock markets are enduring turmoil this August. Since the beginning of the month, the benchmark S&P 500 index has declined 2%.

3 Growth Stocks to Sell in August Before They Crash and Burn

Analysts got to the point early and often during a conference call late Wednesday: What are Disney Chief Executive Robert Iger's M&A plans, particularly following reports that former Disney executives Kevin Mayer and Tom Staggs, now co-CEOs of Blackstone-backed Candle Media, have been retained in a “consulting capacity” to decide ESPN's fate?

The long-simmering rumor of Apple buying Disney is resurfacing as Bob Iger looks to sell assets

Flowers Foods

In the current environment, finding stocks to invest in for the long-term is one of the best ways you can spend your time. Most of your portfolio should stay put in these stocks, and over time, these stocks can deliver tremendous gains.

What Are the Best Stocks to Invest in for the Long-Term? Our 3 Picks for August

NVIDIA

Tesla

It's been a difficult year for many investors to digest. Despite higher interest rates, the economy looks strong, with employment figures continuing to remain robust.

3 Stocks to Avoid If This Bull Market Turns Bearish

The US Supreme Court ruled on Epic Games appeal to pause an injunction that was granted to Apple by a lower court, following Epic's initial legal victory in its dispute over Apple store practices.

Justice Kagan order: Apple doesn't have to change app store terms while battling Epic in court

SAN FRANCISCO--(BUSINESS WIRE)--Cotchett, Pitre & McCarthy, LLP, Co-Lead Counsel representing Apple customers, announced that the Ninth Circuit Court of Appeals dismissed an appeal challenging the historic agreement with Apple Inc. to settle a nationwide class action based on allegations that Apple issued software updates that slowed down the performance of iPhones. Under the now-final settlement, Apple will pay $310 million in cash compensation. The class action was filed back in 2018. In.

Cotchett, Pitre & McCarthy Announces Ninth Circuit Dismisses Appeal Allowing Historic Settlement to be Distributed to Apple iPhone Consumers Impacted by Software Throttling

Apple's current App Store rules will continue to stand as its case with Fortnite maker Epic Games heads to the Supreme Court — meaning developers won't be able to redirect customers to their own payment systems anytime soon.

App Store payment rules won't change as Apple's battle with Epic Games heads to Supreme Court

The U.S. Supreme Court on Wednesday said Apple Inc. AAPL, -0.81% can keep its App Store payment rules for now, in a rejection of Epic Games Inc.'s request that would have let developers direct iPhone users to lower-priced alternatives online. Justice Elena Kagan said she wouldn't let a federal appeals court decision take effect immediately, as Epic had sought.

Supreme Court says Apple can keep App Store payment rules for now, spurning Epic Games

Apple Inc. ( AAPL , Financial) is considered by many to be the king of tech with a market capitalization close to $3 trillion. The business recently announced its plans to enter the “metaverse” with its Vision Pro Headset.

Apple: King of Tech With a Metaverse Catalyst

Apple looks set to abandon the unique Lightning connector it uses to power devices and move to USB-C ports with the upcoming iPhone 15, following European Union rules.

Apple's iPhone 15 Might Get an Unpopular Change Thanks to the EU

Shares of the tech giant have slumped since it reported earnings last week.

Apple Stock Is Falling Again. Where It Might Be Headed Next.

American Express

Moody's

Occidental Petroleum

Warren Buffett, renowned as the Oracle of Omaha, stands as a titan in the world of finance. His astute investment strategies and unparalleled insights have elevated him to the status of one of the most successful stock market investors in history.

Here's how much copy-trading Warren Buffett's portfolio yielded in 2023

Apple stock slipped following its latest results, but a closer look indicates that the worst may be over. The company's iPhone revenue could start growing again in the second half of 2023.

1 Massive Reason to Buy Apple Stock After Its Latest Pullback

Johnson & Johnson

Johnson & Johnson's leadership and innovativeness in healthcare make it a solid buy-and-hold option. Apple boasts a competitive advantage and multiple growth avenues, especially in its services segment.

News for Apple Stock (AAPL)