Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Global smartphone sales will drop to their lowest level in a decade. Will the falling tide scuttle all companies in the business?

Will Smartphone Sales Hurt Apple iPhone?

Apple is set to pay up to $500 million to settle its long-time fall-out over the alleged deliberate slowing down of iPhone batteries via a software update

Apple Settlement Claim: Battery Saga Finally Ends As Millions Of IPhone Users Await Payout

Hewlett Packard

NVIDIA

The technology industry has seen its fair share of up and down this year, with companies like NVIDIA NASDAQ: NVDA swinging for a near tripling and other giant names like Apple NASDAQ: AAPL beginning to show double-digit pullbacks recently. As always, specific trends and pivots within the industry drive these price behaviors.

3 Computer Stocks To Buy On The PC Pullback

Apple, Inc AAPL closed Thursday's session down 1.46% amid increasing fears the U.S. is headed toward another series of interest rate hikes into the end of the year as inflation remains stubborn.

Apple Tumbles Dragging Stock Market Lower: The Bull, Bear Case For The iStock - Apple (NASDAQ:AAPL)

Amazon

Apple gets headlines for its hardware sales but its secret sauce is less obvious. Amazon's core businesses are reviving, and it's growing other revenue streams, too.

2 Simple Stocks to Buy With $200 Right Now

Bank of America

Charter Communications

Expedia

Warren Buffett and Michael Burry recently took steps to shield their portfolios from a market downturn. Buffett's Berkshire Hathaway reported $18 billion in net equity security sales in the first half of 2023.

Warren Buffett and Michael Burry Just Sent Wall Street a Grim Warning: The Stock Market May Be Headed Lower

American Express

Chevron

Coca-Cola

Occidental Petroleum

Mirroring the Oracle of Omaha's trading activity has been a moneymaking investing strategy for nearly six decades. Warren Buffett strongly believes in concentrating Berkshire's portfolio into a handful of top investment ideas.

78% of Warren Buffett's $360 Billion Portfolio Is Invested in Only 6 Stocks

Microsoft

Smart investors understand the importance of blue-chip stocks in their portfolios, and that is why they load up on them regularly. Blue-chip companies bring stability and add strength to your portfolio.

The 3 Most Undervalued Blue-Chip Stocks to Buy Now: August 2023

iPhone manufacturer Foxconn will mainly build iPhones in India for local consumers, while its Chinese factories will continue to be the main iPhone maker globally.

Why Apple Is Manufacturing The iPhone 15 In India

Applied Materials

Palantir Technologies

With skepticism about the United States facing a possible recession, Cathie Wood, renowned CEO of Ark Invest, has thought otherwise. Wood speculates a soft landing for the U.S. economy if companies accept lower margins without cutting staff, preventing an unemployment rise.

3 Tech Stocks You'll Regret Not Buying Soon

Activision Blizzard

Brookfield Infrastructure

Blackrock Inc

Brookfield Corp

Disney

Home Depot

Nutrien

Starbucks

SPDR S&P 500 ETF Trust

Texas Instruments

Visa

Some months we might appear to underperform, but you must trust the process over the long term to evaluate our performance more accurately. On July 11, my shares of Activision Blizzard were up more than 10% on that day. Each year, I do a complete review of my portfolios in December. I like to take some time off to reflect on the year and review my asset, sector, and stock allocations.

The ATVI Story - July Dividend Income Report

As Apple Inc (NASDAQ:AAPL) gears up for the iPhone 15 launch, global smartphone sales are on track to plummet to their lowest since 2013. According to Counterpoint Research, total smartphone shipments are projected to decline by 6% this year, amounting to 1.15 billion units, with economic challenges in China significantly dampening consumer spending across the globe.

Global smartphone downturn sours Apple iPhone 15 hype

NIKE

Apple's ability to launch game-changing products and services will propel it forward. Nike's powerful brand recognition and digital push should help keep it growing.

Got $5,000? 3 Stocks to Hold for the Next 20 Years.

Counterpoint Research said it expects smartphone shipments in 2023 to decline 6% year-on year to 1.15 billion devices, the worst in a decade.

Global smartphone market to hit decade low in 2023 but Apple could take top spot, research shows

Apple stock typically performs well ahead of a new iPhone release and this year will be no different, according to one of its strongest bulls.

History Says Buy Apple Stock Ahead of iPhone 15 Release. History Will Repeat, Citi Says.

Floor & Decor Holdings

Berkshire Hathaway continues to hold a massive Apple position. Amazon operates several compelling businesses that continue to hold the attention of Buffett's team.

3 Warren Buffett Stocks You Can Buy in August and Hold Forever

Apple has grown its earnings and dividend at an impressive pace. Buffett is still reaping big dividends on a brilliant move he made in 2011.

54.5% of Warren Buffett's $360 Billion Stock Portfolio Is in These 2 Blue Chip Stocks

Apple is historically a fiscally sound company with an extensive range of consumer-oriented technology products and services. A slowdown in hardware sales due to a softening macroeconomic environment has resulted in contracting revenue streams. The huge bull run YTD was driven by speculation and came on the heels of the firm's worst Q1 and Q2 in almost 20 years.

Apple: I Don't See A Recovery Anytime Soon

Logitech

Office Depot

Target

Walmart

Zoom Video

Summer's ending and school is right around the corner. From elementary entrants to grad students, learners of all ages and types are ready to hit the books and call an end to summer break.

7 Stocks to Buy as Back to School Spending Increases

Pegatron and a Wistron factory being acquired by the Tata Group will also soon begin assembling the iPhone 15 in India, according to the report:

iPhone 15 production begins in India as Apple aims to diversify from China: Report

Let's face it; investing has us often peeking over the proverbial fence to see where the grass might be greener. Many gold standards of “green” can be found by tracking stocks billionaires are buying.

3 Top Stocks Billionaires Are Loading Up On in 2023

Tesla

Big investors may be taking the money and running when it comes to some, though not all, heavyweight technology stocks right now, with Apple Inc. and Tesla Inc. topping a Jefferies list of the most under-owned stocks right now.

Tesla and Apple are the most under-owned companies right now, says Jefferies

AbbVie

Adobe

Automatic Data Processing

American Electric Power Company

Advanced Micro Devices

Broadcom

Cisco Systems

Dominion Energy

A summer swoon that has been chipping away at stocks since early July was egged on Tuesday with news that Americans have hardly curbed their spending.

News for Apple Stock (AAPL)