Vera Bradley

Vera Bradley, Inc. designs, produces, markets, and retails accessories for women. Its products include handbags, accessories and travel and leisure items. The company operates through the following segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States, verabradley.com, the Vera Bradley online outlet site, and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect segment consists of sales of Vera Bradley products to retail locations in the United States, sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenue generated through the Pura Vida websites, www.puravidabracelets.com and www.puravidabracelets.eu, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. It also offers accessories, which include wallets, wristlets, eyeglass cases, cosmetics cases, and paper and gift products. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

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VRA reports improved bottom line, announces cost reductions for growth

VRA reported improved bottom line performance and positive revenue trends at Pura Vida, but faced challenges in traffic trends at Vera Bradley factory stores. The company announced cost reductions and organizational changes to address these challenges and is focused on project restoration for future growth.

Vera Bradley reports improved Q2 earnings, focuses on targeted strategies

Vera Bradley's Q2 2023 earnings call showcased improved performance driven by strategic initiatives. While facing challenges in brand revenues and sales, the company is focused on leveraging opportunities through targeted brand strategies and commitment to profitable growth.

Vera Bradley Inc. reports flat Q3 income, focuses on long-term growth

Vera Bradley Inc. reported flat Q3 non-GAAP income, with declines in both Vera Bradley brand and Pura Vida sales. The company's focus on expense management, debt-free balance sheet, and strategic inventory reduction aligns with its Project Restoration initiatives aimed at long-term profitable growth. Challenges include declines in brand revenues and Pura Vida sales, while opportunities exist in returning both brands to profitable growth and achieving revised fiscal year guidance.

Vera Bradley surpasses revenue targets in Q4, eyes stable growth

Vera Bradley's Q4 performance showcased revenue outperformance, cost savings, and brand investments. While challenges exist in social media effectiveness and revenue stability, opportunities for growth through Project Restoration and fiscal 2024 projections are promising.

Vera Bradley reports improved Q1 performance and strategic growth initiatives

Vera Bradley's Q1 2024 showcased improved bottom line performance, driven by gross margin expansion and expense control. Pura Vida's positive revenue growth and strategic initiatives position the company for future success. Addressing challenges in traffic trends and optimizing operations are key focus areas.

Vera Bradley reports improved Q2 earnings, targets demographic growth

Vera Bradley's Q2 performance showed improved earnings through margin expansion and cost-cutting measures, with a focus on core categories and digital strategies for growth.
While facing challenges in revenue declines and sales dips, the company is strategically targeting specific demographics and refining channel strategies for sustained success.
Both Vera Bradley and Pura Vida have opportunities to drive growth through targeted consumer strategies, unique designs, and strategic collaborations in their respective markets.

Vera Bradley navigates revenue challenges with strategic initiatives for growth

Vera Bradley and Pura Vida faced revenue challenges but are focused on strategic initiatives and demographic targeting for growth.
Expense management, inventory optimization, and digital enhancements are key strategies to drive profitability and brand relevance.
Despite revenue declines, the company is committed to returning both brands to profitable growth through Project Restoration initiatives.
Revised guidance for the year reflects a comprehensive approach to addressing financial performance and operational efficiency.

Vera Bradley reports Q4 declines but returns to profitability

Vera Bradley's Q4 performance showed declines in brand revenues and Pura Vida sales, but the company returned to profitability for the year.
Project Restoration initiatives are driving growth, with a focus on brand relevance, new stores, and online improvements.
Challenges include sales declines and inventory management, while opportunities lie in demographic targeting and revenue growth strategies.
Shareholders can anticipate updates on Project Restoration progress, highlighting the company's commitment to profitable growth and cash flow generation.

Vera Bradley's Project Restoration aims to revitalize brand amid challenges

Vera Bradley is navigating revenue declines in key segments while strategically investing in Project Restoration to revitalize the brand and attract a new customer base. The company's conservative financial approach and share repurchases demonstrate confidence in future prospects.

Vera Bradley's Q2 2025: Revenue Decline Amid Strategic Growth Initiatives

Vera Bradley's Q2 performance saw revenue decline but maintained profitability with a focus on operational improvements
Strengths lie in Project Restoration's efforts, collaborations with partners, and investments in marketing and inventory management
Challenges include consumer headwinds impacting results and the need for a more conservative outlook for the year
Opportunities exist in growth initiatives, strategic investments, and product expansions to drive engagement and sales

Vera Bradley Q3: Challenges addressed, strong customer response drives revenue

Vera Bradley navigated challenges with Project Restoration but saw improved results
Strong customer response to holiday items and strategic pricing decisions drove revenue
Opportunities lie in optimizing outlet channels and e-commerce strategies

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Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. It operates through the following segments: Vera Bradley (VB) Direct, Vera Bradley Indirect, and Pura Vida. The VB Direct segment is involved in selling VB products through full-line and factory outlet stores, websites, online outlet site, and the VB annual outlet sale. The VB Indirect segment includes distribution of branded products to specialty retailers, select department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and licensing agreements. The Pura Vida segment focuses on distributing products to wholesale retailers. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

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Apparel Sales Jumps to Pandemic-Era High: 4 Winners

Lifestyle brand Vera Bradley Inc (NASDAQ: VRA) has partnered with The Walt Disney Co. (NYSE: DIS) for "The Disney Collection by Vera Bradley." The collection features hand-drawn details of Disney's "Sensational Six" favorite friends—Disney Mickey Mouse, Disney Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto.

Vera Bradley Partners With Disney For Collection Of 49 Styles

The Disney Collection by Vera Bradley Available in all Vera Bradley Full Line Stores for First Time The Disney Collection by Vera Bradley Available in all Vera Bradley Full Line Stores for First Time

Vera Bradley Announces a New Collaboration With Disney

Vera Bradley (VRA) has seen solid earnings estimate revision activity over the past month, and belongs to a strong industry as well.

Why Vera Bradley (VRA) Stock Might be a Great Pick

Vera Bradley Inc (NASDAQ: VRA) has selected Zebra Technologies Corp's (NASDAQ: ZBRA) Reflexis Systems to manage customer appointments. Vera Bradley will utilize Reflexis Appointments to streamline and improve the customer shopping experience.

Vera Bradley To Use Reflexis Systems to Manage Customer Appointments

Does Vera Bradley (VRA) have what it takes to be a top stock pick for momentum investors? Let's find out.

Here's Why Momentum Investors Will Love Vera Bradley (VRA)

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Vera Bradley (VRA) is a Great Momentum Stock: Should You Buy?

Vera Bradley (VRA) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).

Vera Bradley (VRA) Upgraded to Strong Buy: Here's What You Should Know

Vera Bradley (VRA) CEO, Robert Wallstrom on Q1 2022 Results - Earnings Call Transcript

Vera Bradley Inc. reported a fiscal first-quarter net loss of $2.1 million, or 6 cents per share, after a loss of $15.3 million, or 66 cents per share, last year. Adjusted losses of 5 cents per share were narrower than the FactSet consensus for a 20-cent-per-share loss.

Vera Bradley narrows losses, raises earnings guidance

Shares of Vera Bradley (NASDAQ:VRA) moved higher by 1.3% in pre-market trading after the company reported Q1 results. Quarterly Results Earnings per share were up 83.87% over the past year to ($0.05), which beat the estimate of ($0.23).

Vera Bradley: Q1 Earnings Insights

Consolidated net revenues totaled $109.1 million for the current year first quarter, an increase of 57.5% over $69.3 million in the prior year

Vera Bradley Announces First Quarter Fiscal Year 2022 Results

Vera Bradley (NASDAQ:VRA) unveils its next round of earnings this Wednesday, June 09. Get prepared with Benzinga's ultimate preview for Vera Bradley's Q1 earnings.

Preview: Vera Bradley's Earnings

FORT WAYNE, Ind. and KENT, Wash., June 07, 2021 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA), the iconic women's fashion and lifestyle brand, and Classic Accessories®, the leading manufacturer of high-quality outdoor furnishings and outdoor living accessories, announced their limited-edition, co-branded outdoor living collection will debut today.

Vera Bradley and Classic Accessories Announce First-Ever Outdoor Living Collaboration

Vera Bradley (VRA) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Will Vera Bradley (VRA) Report Negative Earnings Next Week? What You Should Know

Vera Bradley has suffered declining sales for six consecutive years. The acquisition of Pura Vida represents a paradigm shift and sales are showing signs of stabilization.

Vera Bradley's Turnaround Is Definitely Worth The Risk

thredUP

Fashion resale site thredUp will issue its 2021 Resale Report in July, but the retailer shared exclusively some key points in advance, including 159.4 million U.S. consumers plan to get rid of clothing after the pandemic is over.

Fashion Resale Site ThredUp In Deal To Power Resale For Vera Bradley

Brand's Iconic Cotton is Now Consciously Reimagined & Sustainably Made Brand's Iconic Cotton is Now Consciously Reimagined & Sustainably Made

Vera Bradley Partners With Lana Condor to Introduce New Recycled Cotton Collection

FORT WAYNE, Ind., May 03, 2021 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced that it plans to report results for the first quarter ended May 1, 2021 at 8:00 a.m. Eastern Time on Wednesday, June 9, 2021.

Vera Bradley, Inc. Announces Reporting Date for Fiscal Year 2022 First Quarter Results

FORT WAYNE, Ind. and BROOMFIELD, Colo., April 06, 2021 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA), the iconic women's fashion and lifestyle brand, and Crocs, Inc. (Nasdaq: CROX), a global leader in innovative casual footwear, announced new limited-edition styles in the collaborative Vera Bradley + Crocs exclusive footwear collection will debut today.

Vera Bradley and Crocs Create New Tropics-Inspired Limited-Edition Footwear Collection

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Vera Bradley (VRA) has moved higher as of late, but there could definitely be trouble on the horizon for this company

Vera Bradley (VRA) is Overbought: Is A Drop Coming?

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News for Vera Bradley Stock (VRA)