Vera Bradley

Vera Bradley, Inc. designs, produces, markets, and retails accessories for women. Its products include handbags, accessories and travel and leisure items. The company operates through the following segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States, verabradley.com, the Vera Bradley online outlet site, and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect segment consists of sales of Vera Bradley products to retail locations in the United States, sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenue generated through the Pura Vida websites, www.puravidabracelets.com and www.puravidabracelets.eu, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. It also offers accessories, which include wallets, wristlets, eyeglass cases, cosmetics cases, and paper and gift products. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

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VRA reports improved bottom line, announces cost reductions for growth

VRA reported improved bottom line performance and positive revenue trends at Pura Vida, but faced challenges in traffic trends at Vera Bradley factory stores. The company announced cost reductions and organizational changes to address these challenges and is focused on project restoration for future growth.

Vera Bradley reports improved Q2 earnings, focuses on targeted strategies

Vera Bradley's Q2 2023 earnings call showcased improved performance driven by strategic initiatives. While facing challenges in brand revenues and sales, the company is focused on leveraging opportunities through targeted brand strategies and commitment to profitable growth.

Vera Bradley Inc. reports flat Q3 income, focuses on long-term growth

Vera Bradley Inc. reported flat Q3 non-GAAP income, with declines in both Vera Bradley brand and Pura Vida sales. The company's focus on expense management, debt-free balance sheet, and strategic inventory reduction aligns with its Project Restoration initiatives aimed at long-term profitable growth. Challenges include declines in brand revenues and Pura Vida sales, while opportunities exist in returning both brands to profitable growth and achieving revised fiscal year guidance.

Vera Bradley surpasses revenue targets in Q4, eyes stable growth

Vera Bradley's Q4 performance showcased revenue outperformance, cost savings, and brand investments. While challenges exist in social media effectiveness and revenue stability, opportunities for growth through Project Restoration and fiscal 2024 projections are promising.

Vera Bradley reports improved Q1 performance and strategic growth initiatives

Vera Bradley's Q1 2024 showcased improved bottom line performance, driven by gross margin expansion and expense control. Pura Vida's positive revenue growth and strategic initiatives position the company for future success. Addressing challenges in traffic trends and optimizing operations are key focus areas.

Vera Bradley reports improved Q2 earnings, targets demographic growth

Vera Bradley's Q2 performance showed improved earnings through margin expansion and cost-cutting measures, with a focus on core categories and digital strategies for growth.
While facing challenges in revenue declines and sales dips, the company is strategically targeting specific demographics and refining channel strategies for sustained success.
Both Vera Bradley and Pura Vida have opportunities to drive growth through targeted consumer strategies, unique designs, and strategic collaborations in their respective markets.

Vera Bradley navigates revenue challenges with strategic initiatives for growth

Vera Bradley and Pura Vida faced revenue challenges but are focused on strategic initiatives and demographic targeting for growth.
Expense management, inventory optimization, and digital enhancements are key strategies to drive profitability and brand relevance.
Despite revenue declines, the company is committed to returning both brands to profitable growth through Project Restoration initiatives.
Revised guidance for the year reflects a comprehensive approach to addressing financial performance and operational efficiency.

Vera Bradley reports Q4 declines but returns to profitability

Vera Bradley's Q4 performance showed declines in brand revenues and Pura Vida sales, but the company returned to profitability for the year.
Project Restoration initiatives are driving growth, with a focus on brand relevance, new stores, and online improvements.
Challenges include sales declines and inventory management, while opportunities lie in demographic targeting and revenue growth strategies.
Shareholders can anticipate updates on Project Restoration progress, highlighting the company's commitment to profitable growth and cash flow generation.

Vera Bradley's Project Restoration aims to revitalize brand amid challenges

Vera Bradley is navigating revenue declines in key segments while strategically investing in Project Restoration to revitalize the brand and attract a new customer base. The company's conservative financial approach and share repurchases demonstrate confidence in future prospects.

Vera Bradley's Q2 2025: Revenue Decline Amid Strategic Growth Initiatives

Vera Bradley's Q2 performance saw revenue decline but maintained profitability with a focus on operational improvements
Strengths lie in Project Restoration's efforts, collaborations with partners, and investments in marketing and inventory management
Challenges include consumer headwinds impacting results and the need for a more conservative outlook for the year
Opportunities exist in growth initiatives, strategic investments, and product expansions to drive engagement and sales

Vera Bradley Q3: Challenges addressed, strong customer response drives revenue

Vera Bradley navigated challenges with Project Restoration but saw improved results
Strong customer response to holiday items and strategic pricing decisions drove revenue
Opportunities lie in optimizing outlet channels and e-commerce strategies

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Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. It operates through the following segments: Vera Bradley (VB) Direct, Vera Bradley Indirect, and Pura Vida. The VB Direct segment is involved in selling VB products through full-line and factory outlet stores, websites, online outlet site, and the VB annual outlet sale. The VB Indirect segment includes distribution of branded products to specialty retailers, select department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and licensing agreements. The Pura Vida segment focuses on distributing products to wholesale retailers. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

Company added $50,000 gift to customer donations of $86,000 Company added $50,000 gift to customer donations of $86,000

Vera Bradley Donates $136,000 to Blessings in a Backpack on Giving Tuesday

Limited-edition Vera Bradley + Holly Hobbie backpack to debut on November 16 Limited-edition Vera Bradley + Holly Hobbie backpack to debut on November 16

Vera Bradley Designs Exclusive Backpack for Holly Hobbie Hulu Series

Limited edition, USA-made mini-collection to debut on the 100th anniversary of Veterans Day this November 11th Limited edition, USA-made mini-collection to debut on the 100th anniversary of Veterans Day this November 11th

Vera Bradley + Sword and Plough Announce Exclusive Collaboration

FORT WAYNE, Ind., Nov.  01, 2019  (GLOBE NEWSWIRE) -- The Vera Bradley Foundation for Breast Cancer (the "Foundation") recently announced current year donations of $2.1 million, bringing the total raised to date in support of breast cancer research to over $34.6 million.

Vera Bradley Foundation for Breast Cancer Donates $2.1 Million for Breast Cancer Research

Derulo joined by 150 middle school students to pack backpacks at event supported by Vera Bradley, Blessings in a Backpack and Kids in Need Foundation Derulo joined by 150 middle school students to pack backpacks at event supported by Vera Bradley, Blessings in a Backpack and Kids in Need Foundation

Jason Derulo Hosts Backpack Build on Behalf of the Just For You Foundation

–   Limited-edition Vera Bradley + PopSockets collection to debut on October 17   – –   Limited-edition Vera Bradley + PopSockets collection to debut on October 17   –

Vera Bradley and PopSockets Announce Product Collaboration

“Mickey’s Whimsical Paisley” to debut September 26 “Mickey’s Whimsical Paisley” to debut September 26

Vera Bradley Partners With Disney Theme Park Merchandise™ to Create Its Latest Custom Limited-Edition Pattern

Vera Bradley has been struggling lately, but the selling pressure may be coming to an end soon.

Vera Bradley Sees Hammer Chart Pattern: Time to Buy?

FORT WAYNE, Ind., Sept.  17, 2019  (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (“Vera Bradley” or the “Company”) will host an Analyst and Investor Day in New York City on Thursday, October 3, 2019. 

Vera Bradley to Host Analyst and Investor Day in NYC on October 3, 2019

The luggage retailer's total sales fell slightly below expectations as gross margins were squeezed by tariffs and shipping costs.

Vera Bradley Drops on Earnings, Staying in Bear Market

Between tariffs, higher shipping costs, and a tough retail enviornment, the luggage and handbag company had little good news to share today.

Why Vera Bradley Stock Sank Today

Vera Bradley, Inc. (VRA) CEO Robert Wallstrom on Q2 2020 - Earnings Call Transcript

Vera Bradley (VRA) delivered earnings and revenue surprises of -7.41% and 1.17%, respectively, for the quarter ended July 2019. Do the numbers hold clues to what lies ahead for the stock?

Vera Bradley (VRA) Lags Q2 Earnings Estimates

Shares of Vera Bradley Inc. VRA, +0.09% slumped 5.7% in premarket trading Wednesday, after the handbags and luggage seller reported a fiscal second-quarter profit that missed expectations, although revenue rose more than forecast.

Vera Bradley's stock falls after profit misses expectations, while revenue beats

Vera Bradley (NASDAQ: VRA) has reported second-quarter earnings of 25 cents per share, which missed the analyst consensus estimate of 27 cents by 7.41%.

Vera Bradley Falls On Mixed Q2 Earnings

FORT WAYNE, Ind. and BURBANK, Calif., Sept.  04, 2019  (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA), the iconic women’s fashion and lifestyle brand, has teamed up with Warner Bros. Consumer Products (“WBCP”), one of the leading licensing and retail merchandising organizations in the world, to create an exclusive Vera Bradley + Harry Potter collection which will debut in 2020.

Vera Bradley Partners With Warner Bros. Consumer Products to Create Exclusive Vera Bradley + Harry Potter Collection

On Wednesday, September 4, Vera Bradley (NASDAQ: VRA) will release its latest earnings report.

Vera Bradley Q2 Earnings Outlook

–   Limited-edition Vera Bradley + Pura Vida backpack to debut on August 22   –

Vera Bradley and Pura Vida Announce Backpack Collaboration

FORT WAYNE, Ind., Aug.  19, 2019  (GLOBE NEWSWIRE) -- Vera Bradley (NASDAQ: VRA) (the “Company”) today announced co-founder and long-time board member Patricia R. Miller is retiring from the Company’s board of directors, effective August 30, 2019.

Vera Bradley Co-Founder Patricia R. Miller Announces Retirement From the Company’s Board of Directors

Vera Bradley announced Thursday it agreed to pay $75 million to buy a majority stake in Creative Genius, the owner of Pura Vida, an online seller of handmade bracelets.

Vera Bradley acquires a majority stake online jewelry store Pura Vida Bracelets

The Fort Wayne, Indiana-based bag and luggage company Vera Bradley, Inc. (NASDAQ: VRA) said Thursday it will acquire majority ownership of Pura Vida for $75 million plus up to $22.5 million in earnout consideration.

Vera Bradley To Acquire Majority Ownership Of Pura Vida For $75M

Vera Bradley Inc. VRA, -3.81% said Thursday that it has taken a 75% interest in Creative Genius Inc.

Vera Bradley acquires majority stake in online accessories company

The company’s strategy could enhance its financial prospects.

Why Vera Bradley Is Set to Surge

The luggage and handbag retailer issued guidance in line with expectations, but comments on tariffs triggered a volatile reaction.

Vera Bradley Stock Popped Then Dropped on Earnings

Most of the gains were gone by the end of the day, but investors were clearly excited about the company's solid revenue growth.

News for Vera Bradley Stock (VRA)