Vera Bradley

Vera Bradley, Inc. designs, produces, markets, and retails accessories for women. Its products include handbags, accessories and travel and leisure items. The company operates through the following segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States, verabradley.com, the Vera Bradley online outlet site, and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect segment consists of sales of Vera Bradley products to retail locations in the United States, sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenue generated through the Pura Vida websites, www.puravidabracelets.com and www.puravidabracelets.eu, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. It also offers accessories, which include wallets, wristlets, eyeglass cases, cosmetics cases, and paper and gift products. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

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Earnings data Q2 2025

Earnings data Q3 2025

VRA reports improved bottom line, announces cost reductions for growth

VRA reported improved bottom line performance and positive revenue trends at Pura Vida, but faced challenges in traffic trends at Vera Bradley factory stores. The company announced cost reductions and organizational changes to address these challenges and is focused on project restoration for future growth.

Vera Bradley reports improved Q2 earnings, focuses on targeted strategies

Vera Bradley's Q2 2023 earnings call showcased improved performance driven by strategic initiatives. While facing challenges in brand revenues and sales, the company is focused on leveraging opportunities through targeted brand strategies and commitment to profitable growth.

Vera Bradley Inc. reports flat Q3 income, focuses on long-term growth

Vera Bradley Inc. reported flat Q3 non-GAAP income, with declines in both Vera Bradley brand and Pura Vida sales. The company's focus on expense management, debt-free balance sheet, and strategic inventory reduction aligns with its Project Restoration initiatives aimed at long-term profitable growth. Challenges include declines in brand revenues and Pura Vida sales, while opportunities exist in returning both brands to profitable growth and achieving revised fiscal year guidance.

Vera Bradley surpasses revenue targets in Q4, eyes stable growth

Vera Bradley's Q4 performance showcased revenue outperformance, cost savings, and brand investments. While challenges exist in social media effectiveness and revenue stability, opportunities for growth through Project Restoration and fiscal 2024 projections are promising.

Vera Bradley reports improved Q1 performance and strategic growth initiatives

Vera Bradley's Q1 2024 showcased improved bottom line performance, driven by gross margin expansion and expense control. Pura Vida's positive revenue growth and strategic initiatives position the company for future success. Addressing challenges in traffic trends and optimizing operations are key focus areas.

Vera Bradley reports improved Q2 earnings, targets demographic growth

Vera Bradley's Q2 performance showed improved earnings through margin expansion and cost-cutting measures, with a focus on core categories and digital strategies for growth.
While facing challenges in revenue declines and sales dips, the company is strategically targeting specific demographics and refining channel strategies for sustained success.
Both Vera Bradley and Pura Vida have opportunities to drive growth through targeted consumer strategies, unique designs, and strategic collaborations in their respective markets.

Vera Bradley navigates revenue challenges with strategic initiatives for growth

Vera Bradley and Pura Vida faced revenue challenges but are focused on strategic initiatives and demographic targeting for growth.
Expense management, inventory optimization, and digital enhancements are key strategies to drive profitability and brand relevance.
Despite revenue declines, the company is committed to returning both brands to profitable growth through Project Restoration initiatives.
Revised guidance for the year reflects a comprehensive approach to addressing financial performance and operational efficiency.

Vera Bradley reports Q4 declines but returns to profitability

Vera Bradley's Q4 performance showed declines in brand revenues and Pura Vida sales, but the company returned to profitability for the year.
Project Restoration initiatives are driving growth, with a focus on brand relevance, new stores, and online improvements.
Challenges include sales declines and inventory management, while opportunities lie in demographic targeting and revenue growth strategies.
Shareholders can anticipate updates on Project Restoration progress, highlighting the company's commitment to profitable growth and cash flow generation.

Vera Bradley's Project Restoration aims to revitalize brand amid challenges

Vera Bradley is navigating revenue declines in key segments while strategically investing in Project Restoration to revitalize the brand and attract a new customer base. The company's conservative financial approach and share repurchases demonstrate confidence in future prospects.

Vera Bradley's Q2 2025: Revenue Decline Amid Strategic Growth Initiatives

Vera Bradley's Q2 performance saw revenue decline but maintained profitability with a focus on operational improvements
Strengths lie in Project Restoration's efforts, collaborations with partners, and investments in marketing and inventory management
Challenges include consumer headwinds impacting results and the need for a more conservative outlook for the year
Opportunities exist in growth initiatives, strategic investments, and product expansions to drive engagement and sales

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Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. It operates through the following segments: Vera Bradley (VB) Direct, Vera Bradley Indirect, and Pura Vida. The VB Direct segment is involved in selling VB products through full-line and factory outlet stores, websites, online outlet site, and the VB annual outlet sale. The VB Indirect segment includes distribution of branded products to specialty retailers, select department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and licensing agreements. The Pura Vida segment focuses on distributing products to wholesale retailers. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

Vera Bradley is expected to report a loss of ($0.07/share) on $88.79 million in revenue. Meanwhile, the so-called Whisper number is a smaller loss of ($0.06).

Earnings Preview: What To Expect From Vera Bradley On Wednesday

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Vera Bradley Q4 Earnings Preview

News for Vera Bradley Stock (VRA)