Vera Bradley

Vera Bradley, Inc. designs, produces, markets, and retails accessories for women. Its products include handbags, accessories and travel and leisure items. The company operates through the following segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States, verabradley.com, the Vera Bradley online outlet site, and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect segment consists of sales of Vera Bradley products to retail locations in the United States, sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenue generated through the Pura Vida websites, www.puravidabracelets.com and www.puravidabracelets.eu, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. It also offers accessories, which include wallets, wristlets, eyeglass cases, cosmetics cases, and paper and gift products. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

Earnings data Q4 2021

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VRA reports improved bottom line, announces cost reductions for growth

VRA reported improved bottom line performance and positive revenue trends at Pura Vida, but faced challenges in traffic trends at Vera Bradley factory stores. The company announced cost reductions and organizational changes to address these challenges and is focused on project restoration for future growth.

Vera Bradley reports improved Q2 earnings, focuses on targeted strategies

Vera Bradley's Q2 2023 earnings call showcased improved performance driven by strategic initiatives. While facing challenges in brand revenues and sales, the company is focused on leveraging opportunities through targeted brand strategies and commitment to profitable growth.

Vera Bradley Inc. reports flat Q3 income, focuses on long-term growth

Vera Bradley Inc. reported flat Q3 non-GAAP income, with declines in both Vera Bradley brand and Pura Vida sales. The company's focus on expense management, debt-free balance sheet, and strategic inventory reduction aligns with its Project Restoration initiatives aimed at long-term profitable growth. Challenges include declines in brand revenues and Pura Vida sales, while opportunities exist in returning both brands to profitable growth and achieving revised fiscal year guidance.

Vera Bradley surpasses revenue targets in Q4, eyes stable growth

Vera Bradley's Q4 performance showcased revenue outperformance, cost savings, and brand investments. While challenges exist in social media effectiveness and revenue stability, opportunities for growth through Project Restoration and fiscal 2024 projections are promising.

Vera Bradley reports improved Q1 performance and strategic growth initiatives

Vera Bradley's Q1 2024 showcased improved bottom line performance, driven by gross margin expansion and expense control. Pura Vida's positive revenue growth and strategic initiatives position the company for future success. Addressing challenges in traffic trends and optimizing operations are key focus areas.

Vera Bradley reports improved Q2 earnings, targets demographic growth

Vera Bradley's Q2 performance showed improved earnings through margin expansion and cost-cutting measures, with a focus on core categories and digital strategies for growth.
While facing challenges in revenue declines and sales dips, the company is strategically targeting specific demographics and refining channel strategies for sustained success.
Both Vera Bradley and Pura Vida have opportunities to drive growth through targeted consumer strategies, unique designs, and strategic collaborations in their respective markets.

Vera Bradley navigates revenue challenges with strategic initiatives for growth

Vera Bradley and Pura Vida faced revenue challenges but are focused on strategic initiatives and demographic targeting for growth.
Expense management, inventory optimization, and digital enhancements are key strategies to drive profitability and brand relevance.
Despite revenue declines, the company is committed to returning both brands to profitable growth through Project Restoration initiatives.
Revised guidance for the year reflects a comprehensive approach to addressing financial performance and operational efficiency.

Vera Bradley reports Q4 declines but returns to profitability

Vera Bradley's Q4 performance showed declines in brand revenues and Pura Vida sales, but the company returned to profitability for the year.
Project Restoration initiatives are driving growth, with a focus on brand relevance, new stores, and online improvements.
Challenges include sales declines and inventory management, while opportunities lie in demographic targeting and revenue growth strategies.
Shareholders can anticipate updates on Project Restoration progress, highlighting the company's commitment to profitable growth and cash flow generation.

Vera Bradley's Project Restoration aims to revitalize brand amid challenges

Vera Bradley is navigating revenue declines in key segments while strategically investing in Project Restoration to revitalize the brand and attract a new customer base. The company's conservative financial approach and share repurchases demonstrate confidence in future prospects.

Vera Bradley's Q2 2025: Revenue Decline Amid Strategic Growth Initiatives

Vera Bradley's Q2 performance saw revenue decline but maintained profitability with a focus on operational improvements
Strengths lie in Project Restoration's efforts, collaborations with partners, and investments in marketing and inventory management
Challenges include consumer headwinds impacting results and the need for a more conservative outlook for the year
Opportunities exist in growth initiatives, strategic investments, and product expansions to drive engagement and sales

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Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. It operates through the following segments: Vera Bradley (VB) Direct, Vera Bradley Indirect, and Pura Vida. The VB Direct segment is involved in selling VB products through full-line and factory outlet stores, websites, online outlet site, and the VB annual outlet sale. The VB Indirect segment includes distribution of branded products to specialty retailers, select department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and licensing agreements. The Pura Vida segment focuses on distributing products to wholesale retailers. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

FORT WAYNE, Ind., April  03, 2020  (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (“Vera Bradley” or the “Company”) today announced additional business updates related to COVID-19.

VERA BRADLEY PROVIDES ADDITIONAL BUSINESS UPDATES RELATED TO COVID-19

Disney

Walt Disney Co. (NYSE: DIS) has partnered with Vera Bradley, Inc. (NASDAQ: VRA) to launch two limited novelty patterns for Disney theme park merchandise.

Disney Partners With Vera Bradley To Launch New Merchandise

– “Mickey’s Colorful Garden” and “Mickey’s Colorful Meadow” debuted March 26 –

Vera Bradley Creates New Limited-Release Patterns in Partnership With Disney Theme Park Merchandise™

FORT WAYNE, Ind., March  20, 2020  (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (“Vera Bradley” or the “Company”) today announced a business update related to COVID-19.

VERA BRADLEY PROVIDES BUSINESS UPDATE RELATED TO COVID-19

Annual Sale rescheduled for April 7 – April 11, 2021 in Fort Wayne, Indiana Annual Sale rescheduled for April 7 – April 11, 2021 in Fort Wayne, Indiana

2020 VERA BRADLEY ANNUAL OUTLET SALE RESCHEDULED DUE TO COVID-19 CONCERNS

Vera Bradley: Looks Compelling, Despite The Corona Worries

Vera Bradley, Inc. (VRA) CEO Rob Wallstrom on Q4 2020 - Earnings Call Transcript

The Vera Bradley earnings report has VRA stock falling hard on Wednesday after the company missed on both EPS and revenue estimates.
The post Vera Bradley Earnings: VRA Stock Falls Hard on Q4 Miss appeared first on InvestorPlace.

Vera Bradley Earnings: VRA Stock Falls Hard on Q4 Miss

Vera Bradley Inc. VRA, -9.23% stock fell 1.4% in Wednesday premarket trading after the accessories company reported fourth-quarter earnings and revenue that missed expectations.

Vera Bradley shares slip after earnings miss

Vera Bradley (VRA) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Vera Bradley (VRA) Earnings Expected to Grow: Should You Buy?

Vera Bradley (VRA) stock may be a good choice for value-oriented investors right now from multiple angles.

Is Vera Bradley (VRA) a Profitable Pick for Value Investors?

Try selling a brightly colored paisley pattern quilted cotton handbag to anyone below the age of 40. Paisley doesn't exactly scream "hot Millennial trend!"

Vera Bradley wants to make paisley cool again

Vera Bradley, Inc. (VRA) is looking like an interesting pick from a technical perspective, as the company is seeing favorable trends on the moving average crossover front.

Moving Average Crossover Alert: Vera Bradley

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Vera Bradley: Offering Decent Value Again

Vera Bradley Inc. VRA, +3.87% shares rose 4% in Tuesday trading after it was upgraded to outperform from market perform at Cowen based on the potential earnings growth from the acquisition of jewelry brand Pura Vida in June.

Vera Bradley upgraded after recent jewelry acquisition seen as earnings driver, shares rise

Vera Bradley (VRA) earnings for the handbag company's fiscal third quarter of 2020 have VRA stock taking a beating on Wednesday.
The post Vera Bradley Earnings: VRA Stock Falls 7% on Disappointing Guidance appeared first on InvestorPlace.

Vera Bradley Earnings: VRA Stock Falls 7% on Disappointing Guidance

Vera Bradley, Inc. (VRA) CEO Rob Wallstrom on Q3 2020 - Earnings Call Transcript

Vera Bradley (VRA) delivered earnings and revenue surprises of 5.26% and 1.19%, respectively, for the quarter ended October 2019. Do the numbers hold clues to what lies ahead for the stock?

Vera Bradley (VRA) Q3 Earnings and Revenues Beat Estimates

On Wednesday, December 11, Vera Bradley (NASDAQ: VRA) will release its latest earnings report.

Vera Bradley Q3 Earnings Preview

Company added $50,000 gift to customer donations of $86,000 Company added $50,000 gift to customer donations of $86,000

Vera Bradley Donates $136,000 to Blessings in a Backpack on Giving Tuesday

Limited-edition Vera Bradley + Holly Hobbie backpack to debut on November 16 Limited-edition Vera Bradley + Holly Hobbie backpack to debut on November 16

Vera Bradley Designs Exclusive Backpack for Holly Hobbie Hulu Series

Limited edition, USA-made mini-collection to debut on the 100th anniversary of Veterans Day this November 11th Limited edition, USA-made mini-collection to debut on the 100th anniversary of Veterans Day this November 11th

Vera Bradley + Sword and Plough Announce Exclusive Collaboration

FORT WAYNE, Ind., Nov.  01, 2019  (GLOBE NEWSWIRE) -- The Vera Bradley Foundation for Breast Cancer (the "Foundation") recently announced current year donations of $2.1 million, bringing the total raised to date in support of breast cancer research to over $34.6 million.

Vera Bradley Foundation for Breast Cancer Donates $2.1 Million for Breast Cancer Research

Derulo joined by 150 middle school students to pack backpacks at event supported by Vera Bradley, Blessings in a Backpack and Kids in Need Foundation Derulo joined by 150 middle school students to pack backpacks at event supported by Vera Bradley, Blessings in a Backpack and Kids in Need Foundation

News for Vera Bradley Stock (VRA)