Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Tesla

Apple is positioned for improving iPhone sales once iOS 18 launches this fall. Tesla's robotaxi opportunity could send the stock soaring over the next decade.

Halfway Into 2024: 2 Underperforming "Magnificent Seven" Stocks to Buy Before They Take Off

Apple stock recently got a boost following the unveiling of its AI platform, Apple Intelligence. Apple's massive distribution power has enabled it to scale AI profitably with less capital investment.

Does Apple Have an Ecosystem Edge? Why Savvy Investors Will Tap Into the Tech Giant's Comprehensive Growth Strategy

Microsoft

If you missed out on the recent price advances in Microsoft stock and Apple stock, here's what you should do.

Apple And Microsoft Look Dominant. If That Continues, This Is What It Means For The Market.

Oppenheimer sees compelling parallels between what Apple is doing in AI and its 1980s Macintosh strategy.

How Apple is borrowing from its 1980s playbook when it comes to AI

Hungary's central bank told local lenders on Saturday to immediately start reimbursing customers for erroneous charges made by Apple's electronic payment service earlier this week that has involved hundreds of thousands of accounts in Hungary.

Hungary central bank tells lenders to reimburse clients after Apple glitch

Apple has an impeccable track record of innovation. The company's large base of customers is a strength.

3 Reasons to Buy and Hold Apple Stock Forever

Amazon

Recent stock growth has tanked the value of Costco's stock. Meanwhile, Amazon is a better-valued option and is on a promising path to dominate multiple markets.

Forget Costco: These Unstoppable Stocks Are Better Buys

Doctors are using the Apple AAPL -1.63%decrease; red down pointing triangle Watch as part of how they diagnose and help their patients manage disease—whether or not it's been specifically approved for such applications by the Food and Drug Administration or other regulatory bodies.

Apple Watch Is Becoming Doctors' Favorite Medical Device

Arista Networks

Broadcom

First Solar

GE Vernova LLC

Monolithic Power Systems

NetApp

NVIDIA

Teradyne

Vistra Energy

CNBC's Jim Cramer on Friday analyzed stocks that helped the S&P 500 see significant gains this year so far, highlighting the top ten performers during the second quarter. Many of last quarter's winning companies are involved with energy and data centers.

Jim Cramer reviews 10 stocks leading the S&P 500 in the second quarter

A $1,000 investment made at the time of Jobs' return would have made one a millionaire today. Apple no longer has its top innovator, but it has remained a top company in the tech market.

If You'd Invested $1,000 in Apple Stock 27 Years Ago, Here's How Much You'd Have Today

Disney

3 Virtual Reality Stocks That Could Make Your Grandchildren Rich

The jump in Apple's sales follows a weak performance by the tech giant in the world's biggest smartphone market earlier this year.

Apple stages huge comeback in China as iPhone shipments surge 40%

Apple will be "a dominating force in consumer AI" thanks to its unique advantages, an analyst said in a report Friday.

Apple Poised To Lead Consumer AI Market, Analyst Says

Apple's iPhone sales in China reportedly rebounded after falling earlier this year. Shipments of foreign-branded phones in the country reached 5.028 million in May, up from 3.603 million a year earlier, Reuters reported Friday (June 28), citing data from the China Academy of Information and Communications Technology.

Apple's Aggressive Discounts Drive iPhone Sales Rebound in China

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page.

Apple To Rally Around 17%? Here Are 10 Top Analyst Forecasts For Friday

Apple (NASDAQ: AAPL) has been relatively notorious for much of the first half of 2024 for its lackluster stock market performance.

Is $300 around the corner for Apple stock?

Carvana

MicroStrategy Incorporated

Super Micro Computer

This year's furious rally in technology and megacap stocks is set to leave its mark on Friday when FTSE Russell carries out its latest annual index reconstitution.

Tech's dominance of Russell 1000 will hit record levels after latest reconstitution

Apple Inc's smartphone shipments in China saw a significant increase of 39.6% in May compared to the same month last year, according to data from the China Academy of Information and Communications Technology (CAICT). This substantial growth highlights Apple's dominant position in the Chinese market amid a broader rise in demand for foreign-branded smartphones.

Apple's iPhone sales surge by nearly 40% in China in May

Apple's mixed-reality headset began deliveries in China on Friday with a retail price roughly 18% higher than in the U.S.  When asked by CNBC, a customer surnamed Chen in Beijing said his suggestion to Apple CEO Tim Cook was to make Vision Pro cheaper by about 10,000 yuan ($1,376).

Apple's Vision Pro starts deliveries at a higher price in China than in the U.S.

I'll be the first to say I've been somewhat bearish on Apple (NASDAQ: AAPL ) stock and its current valuation. Indeed, as a consumer products company, this is a stock that certainly looks like its valuation may be getting ahead of itself.

AAPL Stock Outlook: Can the Apple $230 Stock Price Target Become Reality?

Alphabet

While consumer trends always ebb and flow, one that might stand the test of time is wearable electronic products. With our world becomingly increasingly connected, it's more important than ever to have 24/7/365 access to information.

3 Wearable Tech Stocks to Get Ahead of the Next Consumer Craze

Apple's smartphone shipments in China rose 39.6% in May from a year earlier, extending a rebound seen in April, data from a research firm affiliated with the Chinese government showed on Friday.

Apple's May smartphone shipments in China up 39.6% y/y, data shows

The Magnificent Seven Stocks have been the heroes this year, sending the broader indices to fresh all-time highs.

This Is the Best Dividend Stock Among the ‘Magnificent 7'

The tech industry has long been a breeding ground for innovation, growth and unparalleled market performance. That has led to many leading technology giants achieving the once unimaginable feat of reaching a trillion-dollar market valuation.

3 Tech Stocks Set to Be the Next $10 Trillion-Dollar Titans

Apple Inc AAPL is under scrutiny by the European Union this week, accused of violating the Digital Markets Act (DMA). The focus of the allegations is on Apple's App Store policies, which the EU claims restrict competition.

News for Apple Stock (AAPL)