Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple Inc. is upgrading its MacBook Pro laptop to feature faster chips, the consumer-electronics giant announced Tuesday.

Apple launches faster MacBook Pro laptops with new custom chips

The latest 14-inch and 16-inch MacBooks, and Mac Mini desktop, keep the same look and feel, but add faster chips from Apple's expanded M2 family.

Apple Launches New M2 Pro and M2 Max Chips in the MacBook Pro and Mac Mini

Apple this morning announced new Macbooks powered by the latest generation of its in-house, custom-designed chipsets. The chipsets in question — the M2 Pro and M2 Max — feature a more powerful CPU and GPU, up to 96GB of unified memory and what Apple claims is “industry-leading” power efficiency.

Apple unveils M2 Pro and M2 Max chips, featuring new Neural Engine and more

There's no big Apple event today, but the company's got quite a bit of news to share this morning. In addition to the new Mac Mini, a pair of new MacBook Pro just dropped, sporting souped up versions of the M2 chips.

Apple brings M2 Pro and Max chips to the 14- and 16-inch MacBook Pros

Apple Inc on Tuesday launched its latest MacBook Pro and new Mac mini with faster in-house made chips.

Apple launches new macbooks, Mac mini in rare January launch

Apple this morning dropped a refresh to the Mac Mini. The new version of the company desktop arrives with a choice of last year's M2 chip, or the freshly arrived M2 Pro.

Apple's M2 Mac Mini arrives January 24, starting at $599

Apple announced an updated Mac Mini and refreshed MacBook Pros with its latest M2 chips.

Apple announces new Macs with its most powerful chips yet

Bank of America

Chevron

Buffett's stock picks have earned him a billions of dollars and legendary reputation — here are three you can't afford to miss.

Should You Add These Warren Buffett Stocks to Your Portfolio?

CUPERTINO, Calif.--( BUSINESS WIRE )--Apple® today announced the new 14- and 16-inch MacBook Pro® featuring M2 Pro and M2 Max, Apple's next-generation pro silicon that brings even more power-efficient performance and battery life to pro users. With M2 Pro and M2 Max — the world's most powerful and efficient chip for a pro laptop — MacBook Pro tackles demanding tasks, like effects rendering, which is up to 6x faster than the fastest Intel-based MacBook Pro, and color grading, which is up to 2x faster.1 Building on the unprecedented power efficiency of Apple silicon, battery life on MacBook Pro is now up to 22 hours — the longest battery life ever in a Mac.2

Apple unveils MacBook Pro featuring M2 Pro and M2 Max, with more game-changing performance and the longest battery life ever in a Mac

CUPERTINO, Calif.--( BUSINESS WIRE )--Apple® today unveiled the new Mac mini®, supercharged by M2 and the all-new M2 Pro. With the M2 chip, Mac mini is even more powerful, capable, and affordable with a new starting price of just $599. The new M2 Pro chip delivers pro-level performance to Mac mini for the first time, enabling users to run high-performance workflows that were previously unimaginable in such a compact design. Mac mini with M2 and M2 Pro delivers faster performance, even more unified memory, and advanced connectivity, including support for up to two displays on the M2 model, and up to three displays on the M2 Pro model. Paired with Studio Display and Magic accessories, along with the power and ease of macOS® Ventura, Mac mini provides a phenomenal desktop experience that will take users' productivity and creativity to the next level. Customers can order the new Mac mini models today, with availability beginning Tuesday, January 24.

Apple introduces new Mac mini with M2 and M2 Pro — more powerful, capable, and versatile than ever

CUPERTINO, Calif.--( BUSINESS WIRE )--Apple® today announced M2 Pro and M2 Max, two next-generation SoCs (systems on a chip) that take the breakthrough power-efficient performance of Apple silicon to new heights. M2 Pro scales up the architecture of M2 to deliver an up to 12-core CPU and up to 19-core GPU, together with up to 32GB of fast unified memory. M2 Max builds on the capabilities of M2 Pro, including an up to 38-core GPU, double the unified memory bandwidth, and up to 96GB of unified memory. Its industry-leading performance per watt makes it the world's most powerful and power-efficient chip for a pro laptop. Both chips also feature enhanced custom technologies, including a faster 16-core Neural Engine and Apple's powerful media engine. M2 Pro brings pro performance to Mac mini® for the first time, while M2 Pro and M2 Max take the game-changing performance and capabilities of the 14-inch and 16-inch MacBook Pro® even further.

Apple unveils M2 Pro and M2 Max: next-generation chips for next-level workflows

Kraft Heinz

Coca-Cola

Occidental Petroleum

These half-dozen stocks will account for the lion's share of Berkshire Hathaway's more than $6 billion in dividend income this year.

Warren Buffett Is Raking in $4.84 Billion in Annual Dividend Income From These 6 Stocks

Advanced Micro Devices

Amazon

Carnival

Ford Motor Company

NVIDIA

Plug Power

Tesla

The most actively traded stocks can be a starting point for some investors. Here is what to know about these stocks and their outlook for 2023.

The 10 Most Active Stocks Of 2023 - What Are The Biggest Movers This Year?

Apple and AMD suffered stock declines in 2022, but that hasn't dampened their excellent long-term outlooks.

Better Growth Stock in 2023: Apple vs. AMD

Activision Blizzard

Taiwan Semiconductor Manufacturing

The Oracle of Omaha's company has really warmed up to tech stocks over the last decade.

3 Tech Stocks Approved by Warren Buffett

Microsoft

Zscaler

The Nasdaq-100 tends to bounce back strongly in the year after a loss.

History Says the Nasdaq Could Soar in 2023 -- 5 Stocks You'll Wish You'd Bought if It Does

Accenture Plc

Adobe

Mastercard

PayPal

It's no secret that 2022 was a volatile year for the economy, and tech stocks are always among the first to take a big dip. Here's what investors need to know about the tech companies most likely to make a comeback in 2023.

8 Top Tech Stocks To Buy Now - How To Take Advantage Of The Market Dip

American Express

Warren Buffett's company Berkshire Hathaway has greatly outperformed the stock market since 1965.

Take Warren Buffett's Advice: Buy Stocks With These 3 Attributes

The tech giant's biggest source of revenue could get a shot in the arm from sales in one huge market.

281 Billion Reasons Why You May Regret Not Buying Apple Stock

Salesforce

Intel

Worry less about one month's ugly results and worry more about how competitive the underlying company is.

Is It Time to Buy the Dow Jones' 3 Worst-Performing December Stocks?

Costco

Lockheed Martin

Newmont Mining

Rio Tinto plc Sponsored

I always trust the idea of buying and holding quality stocks for the long term. However, with geopolitical, macroeconomic, and technological changes, a part of the portfolio needs to be dynamic.

7 Stocks to Buy and Hold For a Lifetime

Alphabet

Verizon

Searching for stocks can be overwhelming, with way too many options to sort through. However, focusing on a company's cash-generating abilities is a great initial filter.

Don't Ignore These Companies' Cash-Generating Abilities

Apple Inc. is promising to assess its policies around workers' rights, including freedom of association and collective bargaining, after a push from shareholders.

Apple will examine commitment to workers' rights after shareholder push

Cal-Maine Foods

GEO Group

MongoDB

TransDigm

Vanguard Value ETF

Vanguard Growth ETF

Should we expect the same for 2023 or will growth and technology stocks start to make a comeback?

News for Apple Stock (AAPL)