Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Technology giant Apple has filed an appeal against an investigation by Britain's competition watchdog into the dominance of its mobile browsers in the cloud gaming market.

Apple appeals investigation by UK competition watchdog

The Global Smartphone Market Just Fell Off a Cliff. Apple Beat the Odds.

Occidental Petroleum

There are compelling reasons to believe that Buffett is buying these stocks.

3 Stocks Warren Buffett Is Almost Certainly Buying in 2023

Bank of America

Chevron

U.S. Bancorp

The Oracle of Omaha has a hidden $5.9 billion portfolio that's heavily concentrated in a handful of well-known stocks.

89% of Warren Buffett's Secret Portfolio Is Invested in Just 5 Stocks

DiDi Global Inc

Chinese technology company Didi Global's domestic ride-hailing app has returned to China's domestic Apple app store , according to checks by Reuters on Friday.

Didi Global's ride-hailing app back on Apple app stores in China

Apple Inc. spent most of 2022 valued as if a couple of moonshot projects would move the needle for their $400 billion business. The key AR/VR devices launch plans continue to be pushed back, with the scale of sales targets not large enough to impress the market.

Apple: Moonshots Fizzling

Despite the flattish smartphone growth for Apple Inc. in the TTM, the company's shipment growth of -0.93% was better than the overall market, which had a larger decline of -8.12%. We believe that Apple has product feature quality strengths and a strong branding advantage as the leading smartphone maker in the premium smartphone market.

Apple: Best Smartphone Stock Of 2023 (Rating Upgrade)

Amazon

Costco

DexCom

Alphabet

NVIDIA

Study after study shows that a long-term buy-and-hold investing strategy works best. A long-term investment is generally defined as any position in a stock that is held for a year or longer.

The Top 7 “Millionaire-Maker” Long-Term Stocks for 2023

Apple is still slightly overvalued vs. what I am willing to pay, namely $120 in price. I would prefer to purchase a stake with a positive inflation-adjusted, free cash flow yield in place. It remains a negative number today.

What Is Apple Really Worth? 15% Lower Is My Buy Zone

Apple stock is a screaming buy, thanks to these three lucrative businesses.

Apple Stock Is Down 25% From Its High. Time to Buy?

Autodesk

Trade Desk

If I were building a portfolio from scratch, here's how I'd do it.

New to Investing? 3 Stocks to Buy in 2023 and Hold Forever

The tech giant is set to report revenue of around $120.6 billion for the first quarter, down from $123.9 billion the prior year, according to analysts' estimates.

Apple Will Struggle to Return to Growth as iPhone Demand Drops, Warns J.P. Morgan

Amazon and Apple are among the biggest companies in the world.

Best Stock to Buy: Amazon Stock vs. Apple Stock

Goldman Sachs

Warren Buffett is best known for buying in a down market, but he doesn't mind buying in a bull market either.

How Does Warren Buffett Handle a Bull Market?

Apple Inc (NASDAQ:AAPL) is still a stock to buy, but it's not what it used to be, according to a report from Canaccord Genuity (TSX:CF, LSE:CF).  Analysts at the firm maintained a “Buy” rating for the stock but lowered its price target to $170 per share, down from $200, in a report released Tuesday.

Apple hit with price target downgrade but remains a Buy, Canaccord analysts say

MercadoLibre

Brazil's antitrust watchdog CADE has begun investigating a complaint by e-commerce retailer MercadoLibre Inc against Apple Inc for alleged abuse of a monopoly in the distribution of apps for its devices, the regulator said on Wednesday.

Brazil antitrust agency to investigate MercadoLibre complaint against Apple

Ditching HomePod was a strange choice. At the time, Apple told us, “HomePod mini has been a hit since its debut last fall, offering customers amazing sound, an intelligent assistant, and smart home control all for just $99.

Some initial thoughts on Apple's resurrected HomePod

Microsoft

Keen to buttress margins and appease investor concerns at a time of slowing sales growth, big U.S. technology firms are expected to whittle away at their bloated workforce and costs through the next few months, reversing pandemic-era excesses, analysts said.

Big Tech braces for dismal profits, more job cuts

Spotify

Spotify Technology's years-long jihad against Apple Inc. took another turn Wednesday, when the music-streaming service and a gang of European companies urged the European Commission to take “swift and decisive action” against the iPhone maker over what they claim are anticompetitive practices that have hindered their businesses.

Spotify launches new attack on Apple for ‘abusive behaviors'

On Tuesday, Apple announced upgrades to its MacBook Pro lineup for 2023.

All About Apple's Latest Announcement

Apple is reportedly building an AR/VR headset, which could be unveiled this spring. This seems like a smart move, and a natural extension if its current business.

Apple Joins The Metaverse

Spotify, the music streaming giant, along with software company Proton and music service Deezer have slammed Apple in a letter to Margrethe Vestager, Vice President of the European Union Competition Commission. In the letter, the companies called for action against Apple's anti-competitive practices.

Spotify slams Apple for “illegal, anti-competitive behaviour”

The $299 speaker has room-sensing technology and sensors that listen for smoke and carbon-monoxide alarms.

Apple Resurrects the Full-Size HomePod

That's the head of Norway's $1.3 trillion sovereign wealth fund, speaking Wednesday in the ritzy Swiss ski community of Davos about how extravagant executive pay packages have gone too far.

U.S. corporate greed has gone too far, says Norway fund manager who voted against Apple CEO's pay

These tech titans had a challenging 2022, but one company's performance under economic strain suggests it is the more reliable investment.

News for Apple Stock (AAPL)