Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

"Apple GPT" is being used internally, Bloomberg reports.

Apple Has Created Its Own AI Chatbot, Report Says

Netflix

NVIDIA

Tesla

NVIDIA, Netflix, Tesla and Apple now have daily price charts showing significant and telling divergences: price is going up, but the technical analysis gauge known as

NVIDIA, Netflix, Tesla And Apple: The Negative Divergences Pile Up

Apple has reportedly grown concerned that it might fail to recognize a big shift in the way consumers want to interact with their tech devices, like iPhones. Bloomberg's Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars.

Apple has better reasons than Wall Street to jump into the generative AI arms race

Apple is reportedly working on new artificial-intelligence tools, Bloomberg first reported.  The iPhone maker created a large language model behind its conversational AI chatbot.

Apple is reportedly developing 'Apple GPT.' It's likely ChatGPT's next big competitor.

Apple stock briefly jumped as much as 2% on Wednesday after Bloomberg reported on the company's AI ambitions. The stock-price surge added as much as $71 billion to the company's market cap.

Apple just added $71 billion in market value on news it's developing an 'Apple GPT' AI

As Microsoft Corp. and Alphabet Inc. duke it out in the world of artificial-intelligence chatbots, Apple Inc. may harbor dreams of getting into the game as well.

Apple has an AI chatbot up its sleeve: report

The artificial intelligence space is heating up even further with the latest report being that tech giant Apple has developed its own large language model to rival the likes of Open AI and Google. Apple's stock rose briefly following the news, with AAPL jumping to highs of $197 in early trading.

Apple reportedly developing ChatGPT-like AI chatbot

Apple is making a big push to create its own large language models and an associated chatbot, says a Bloomberg report.

Apple Working on Chatbot to Compete With Bard, Bing and ChatGPT: Report

The iPhone maker has also built its own framework, known as "Ajax," to create large language models.

Apple testing AI tools, including ‘Apple GPT,' to rival ChatGPT: report

Apple is developing artificial intelligence tools to challenge Open AI, Google and others, according to a new report from Bloomberg's Mark Gurman. The tech giant has created a chatbot that some engineers are internally referring to as “Apple GPT.

Apple is testing a ChatGPT-like AI chatbot

The move signals that Apple is taking recent advances in the technology seriously and is considering integrating them into future products.

Apple stock pops on report it's developing its own equivalent of ChatGPT

New call-screening tools and voice memos mean it's time once again to speak up.

Apple's Next Killer App Is

Disney

Needham analyst Laura Martin has been beating the drum loudly that Walt Disney (NYSE: DIS ) will be sold over the next 36 months. According to Martin, one of the leading contenders to buy the house that Walt built is Apple (NASDAQ: AAPL ), the world's largest company.

Smart Take: 3 Reasons Why Apple Should Buy Disney

Amazon

Alphabet

Morning Bid: Big Tech weighs in, UK relieved

Two of the world's biggest companies have been accused of colluding to suppress competition in Spain.

Amazon And Apple Blocked Third-Party iPhone Sellers—Driving Up Prices, Spain's Antitrust Watchdog Alleges

India's economy projected to surpass the US's by 2075. The booming potential has caught the eye of Apple.

Why Apple is so obsessed with India

JPMorgan Chase & Co

PepsiCo

Market volatility persists even as the stock market is up on the year. Both economic data and central bankers' commentary about the direction of interest rates continue to cause gyrations in equity markets.

3 Defensive Stocks to Shield Your Portfolio from this Market Volatility

Spain's antitrust regulator has imposed fines worth a total of €194.1 million ($218 million) on Amazon and Apple for colluding to restrict competition on the Amazon website in Spain.

Amazon and Apple fined $218 million by Spain antitrust watchdog

Spain's antitrust authority has fined Amazon and Apple a total of €194 million (~$218M) for unfairly restricting competition around the reselling and marketing of Apple kit and other products on the ecommerce giant's local ecommerce marketplace. The penalties break down into around $161M for Apple and just under $57M for Amazon.

Apple and Amazon fined $218M for ‘brand gating' in Spanish antitrust finding

A new court ruling will put a pause on a legal requirement that directs Apple to open up its App Store to third-party payments.

Apple won't have to allow third-party payments on App Store as case goes to Supreme Court

Spain's competition watchdog said Tuesday it has slapped US tech giants Amazon and Apple with fines totaling 194 million euros ($218 million) for collusion in the sale of products.

Spain hits Apple, Amazon with 194-mn-euro antitrust fine

While its peers in the technology industry are talking up “buzzwords” like artificial intelligence and cloud computing, Apple Inc. is chugging along with business as usual.

Apple dubbed the most ‘boring' buy-rated stock — and that's actually a good thing

Microsoft

Adobe

Cisco Systems

Intel

Melius Research started coverage of Nvidia, Microsoft and Apple with Buy ratings on their AI potential but were more skeptical about Google-parent Alphabet.

Nvidia, Microsoft, Apple and 4 More Stocks to Play AI. Why Alphabet Misses Out.

India contributed close to 4% of all iPhone sales for Apple in the second quarter, growing 50% year-on-year, according to Counterpoint Research.

India is now one of Apple's top 5 iPhone markets for the first time

Advanced Micro Devices

MercadoLibre

Realty Income Corp

Visa

Wingstop

Walmart

Blue-chip stocks offer investors equity in established, financially sound firms with strong reputations. They're generally market leaders and tend to be household names familiar to those outside the investing world.

News for Apple Stock (AAPL)