Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Amazon

Etsy

Along with its best-selling iPhone, Apple is also creating a superior (and more revenue-producing) experience. An improving economy and new consumer preferences create the perfect environment for Etsy.

3 Growth Stocks to Buy Before the Big Bull Rally

The average selling price of smartphones in China is on the rise even as the overall market declines. This is positive for sales of Apple's expensive iPhones.

Chinese are forking out more money for smartphones despite wider slowdown — that's good news for Apple

In total, the combination of the two trades in AAPL stock generates $195 in premium per set of contracts.

AAPL Stock Today: How To Trade The Upcoming Earnings With Options

Amgen

Ardelyx

Celsius Holdings

Coinbase

Cisco Systems

Chevron

DocGo

Diamond Offshore Drilling Inc

New Oriental Education & Technology Group

e.l.f. Beauty

Enphase Energy

Evolution Petroleum

Fluence Energy

FTC Solar

Genius Sports

GSX Techedu Inc.

Immunocore Holdings

Intel

Inter & Co Inc

JPMorgan Chase & Co

Coca-Cola

MoonLake Immunotherapeutics

Microsoft

Noble Corp PLC

Two new Breakout Stocks for Week 31 curated by the MDA model for 10% short-term upside and additional model selections. This week two of four picks gained over 10% in less than a week with peak gains in CLLS +16.8% AUTL+15.5% but the portfolio failed to hold gains. The streak of weekly picks gaining over 10% in less than a week has increased to 255 out of 322 trading weeks (79.2%) not including multiple gainers or warning signals.

August MDA Breakout Stocks Week 31 - 2023: High-Frequency Gainers To Give You An Edge

Alphabet

NVIDIA

Tesla

The Dow has gained 7.1% in 2023, and is on pace for its best performance through the first seven months of the year since 2021.

Dow's Big 6, Not the AI Winners, Were Market's Stars in July

Apple represents more than 40% of Berkshire's stock portfolio, and it's possible that it never sell its shares. There are three reasons why you should consider holding your shares for many years. Once understood, investors might discover that it is rational not to sell. We calculate the intrinsic value using the discounted cash flow method.

Apple: Berkshire Might Hold It Forever; You Might Do So Too

Apple Inc (NASDAQ:AAPL) is positioned to deliver “another flex the muscles moment,' when it reports earnings Thursday after the close, according to analysts at Wedbush. The key, as ever, is iPhone revenue.

Apple Inc has another chance to throw its weight around when reporting earnings Thursday

Markets have climbed on hope for strong earnings reports. Most investors expect Apple's earnings and sales to decline from year-ago levels, despite the stock's huge advance in 2023.

These 2 Stocks Will Move the Market This Week

QUALCOMM

Artificial intelligence (AI) means different things to different industries. For investors, it can be confusing and even a little suspicious, as companies are bending over backward to tout their AI capabilities to investors.

3 AI Chip Stocks That Still Have a Long Runway

The Street will be focused on CEO Tim Cook's outlook given Apple's unique perch and perspective around global consumer demand and what this means looking forward, says Wedbush analyst Dan Ives.

Why Wall Street Has a Lot Riding on Apple Earnings

Apple's new iPhone 15 Pro will reportedly feature new charging port, titanium body

Apple's iPhone 15 Pro will reportedly feature new charging port, titanium body

An interesting trend we're noticing here at tastytrade is the way in which retail investors are interacting with markets.

Earnings From Amazon And Apple Plus July Employment All This Week

Bank of America

Buffett focuses on high-quality stocks with strong moats and attractive valuations. Only two companies account for over half of Berkshire Hathaway's investment portfolio.

55% of Warren Buffett's $382 Billion Portfolio Is Invested in These 2 Stocks

Apple is set to release its second-quarter earnings, with low expectations for stock price movement based on options pricing. The YieldMax AAPL Option Income Strategy ETF offers investors a way to generate income from AAPL without having to trade options directly. APLY's gains are essentially capped through its synthetic covered call strategy, and its performance depends on movements in both AAPL stock and AAPL options pricing.

APLY: Now's Not The Time For Covered Calls On Apple

Educated experts estimate that Apple has sold 1.9 billion iPhones. One billion of those are still in circulation.

Can Apple Sell 200 Million iPhone 15s?

Apple chose a Chinese firm to assemble its Vision Pro thanks to its openness to "crazy ideas." Shenzhen's Luxshare is the sole assembler of the mixed reality headset, per the Financial Times.

Apple bet on an obscure Chinese manufacturer for the Vision Pro because of its willingness to test 'crazy' ideas, report says

Having led much of the equity rally this year, shares of tech titan Apple Inc NASDAQ: AAPL have taken a hiatus in recent weeks. They managed to tag a fresh all-time high on July 19, but as they head into the final trading day of July on Monday, they're less than $1 higher than where they finished in June.

Two Foolproof Plays for Apple's Earnings

Wedbush's Daniel Ives suggests looking past iPhone sales and backing Apple stock on a likely acceleration in services revenue in 2024.

Apple Grapples With Weak Smartphone Market. This Analyst Says Buy the Stock Anyway.

Disney

XPeng

Many investors brush off or ignore options trading because options are complex and misunderstood.

As Disney Leads the Week in Unusual Options Flow, NVDA, AAPL, XPEV Follow

Honeywell

Merck

NIKE

With the Dow Jones soaring on fading recession fears, its holdings are also becoming far more attractive, too. In fact, here are seven of the top Dow stocks to buy immediately.

7 Dow Stocks to Buy as Recession Fears Roll Back

Advanced Micro Devices

Starbucks

Uber

Jobs data and PMIs are out this week. Plus, earnings from AMD, Caterpillar, Pfizer, Uber, Apple, Amazon, Airbnb, PayPal, Qualcomm, Alibaba, and more.

Apple, Amazon, Starbucks, Uber, AMD, and More Stocks to Watch This Week

When Amazon.com Inc. and Apple Inc. report quarterly results on Thursday, we'll get a look at two big companies, with big expectations, trying to do smaller things — or at least less exciting things, or things that might be more inconveniencing to customers — to stay bigger.

Amazon and Apple to bat cleanup for Q2 earnings this week

Earnings reports also from Uber Technologies, Pfizer and Kraft Heinz are expected to shed light on how consumer spending is holding up amid rising interest rates and easing inflation.

News for Apple Stock (AAPL)