Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Adobe

CrowdStrike

Etsy

Oracle

Despite a beat down to end last week, the Nasdaq is still up a stunning 32% so far in 2023, while the S&P 500 is 16.4% higher year to date.

Take Profit Now on the Magnificent 7 and Buy These 5 Beaten Down ‘Strong Buy' Technology Giants

Chevron

Despite near-term pressures, Apple is laying the groundwork for margin expansion and long-term growth. Chevron has a long track record of hiking its dividend, and it should continue to do so.

2 Stocks Warren Buffett Is Significantly Overweight In

Artificial Intelligence (AI) has indisputably emerged as a formidable ally to traders and discerning value investors within the dynamic stock market. It stands as an invaluable tool, facilitating shareholders in their quest to extract profound insights, conduct astute analysis, and formulate precise price prognostications.

AI predicts Apple stock price for October 1, 2023

Huawei's Mate 60 Pro smartphone has a chip that appears to support 5G, despite U.S. sanctions that have sought to cut the Chinese tech giant off from the technology.

Huawei's chip breakthrough poses new threat to Apple in China — and questions for Washington

The big wireless carriers are offering aggressive phone deals, but incentive levels are similar to last year.

Apple iPhone 15 Deals Are Out. They're Really Sweet.

Apple Inc. shares were flirting with their best one-day performance in more than four months after an analyst advised that would-be short sellers show caution in light of iPhone 15 demand indications.

Apple's stock flirts with best day in four months as analyst explains why bears should show caution

Apple stock advanced on Monday amid reports that demand is strong for high-end models of the iPhone 15 handsets.

Apple Stock Rises On Reports Of Strong iPhone 15 Pro Demand

Apple stock jumped as much as 2% on Monday after reports said the iPhone 15 is seeing strong pre-orders. Wedbush and Goldman Sachs both said that internal checks suggest demand is outstripping supply for the new iPhone.

Apple rises after strong iPhone 15 pre-orders suggests demand is outpacing supply

Preorders for all four new Apple Inc (NASDAQ:AAPL) iPhone 15 models began Friday, and so far the volume has impressed analysts at Wedbush.  iPhone 15 preorders “are tracking much stronger than we and the Street expected and up roughly 10%-12% from iPhone 14 based on our analysis,” the analysts wrote.

Apple iPhone 15 preorders exceeding analysts expectations

Accenture Plc

AutoZone

BioMarin Pharmaceutical

Boston Scientific

Investors stumped as to where the U.S. economy is situated in the current business cycle, should be focusing on late-cycle stock sectors, which includes one that has been heating up of late.

Investors should stick to the ‘late cycle playbook' and buy these sectors, says Morgan Stanley's Mike Wilson

Morgan Stanley said the lead time for the latest iPhone line in the U.S. is a reflection of "both supply constraints and strong early demand."

Apple's latest iPhone pre-order data is 'better than feared,' Morgan Stanley says

More than 40 countries had access to the launch, which followed the Apple Wanderlust event on 12 September.

Apple Store Goes Down Ahead Of IPhone 15 Pre-Orders, Deliveries Pushed Back To November

Musk has been accused by civil rights groups of amplifying antisemitic content on X, the social media platform formerly known as Twitter.

Tim Cook says Apple is 'constantly' evaluating its decision to advertise on Elon Musk's X

Direxion Daily MSCI Brazil Bull 2X Shares

MicroSectors Gold Miners 3X Leveraged ETN

Direxion Daily Junior Gold Miners Index Bull 2X Shares

AdvisorShares MSOS 2x Daily ETF

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ProShares Ultra MSCI Brazil Capped

Direxion Daily Utilities Bull 3X Shares

Wall Street delivered mixed-to-downbeat performances last week due to rising rates.

Best Leveraged ETF Areas of Last Week

A slew of software features launching with the new AirPods enable users to leave their earbuds in all day while navigating cities or talking to co-workers.

Apple's new AirPods won't have to be taken out of your ears as often, thanks to sophisticated AI

QUALCOMM

Smartphone chipmaker Qualcomm Inc. NASDAQ: QCOM finished higher for the week ended September 15, after inking a five-year deal to produce 5G modems for Apple Inc. NASDAQ: AAPL.

Qualcomm and Apple Forge Ahead with New Modem Partnership

PayPal

Incoming PayPal CEO Alex Chriss faces a tough turnaround job amid Apple and Square competition, says an analyst who downgraded PYPL stock.

PayPal Downgraded As New CEO Faces Apple, Square Competition

The company's shares have been drifting down since late July. However, some new iPhone 15 sales numbers could give bulls a reason to smile.

Apple Stock Hasn't Had a New iPhone Boost. These Data Could Help.

Imagination Technologies, another chip designer that has exposure to AI, has registered to go public in New York, according to reports.

Apple Supplier Imagination Tech May be Next AI Chip Name to Go Public

iPhone unit sales have contracted more than they've grown since 2014. Price increases for the device are also no longer tenable as a driver of sales growth.

Apple's iPhone 15 Probably Won't Spark Sales Growth. That's Starting to Become a Problem for the Stock.

Wedbush Securities analyst Dan Ives bets the latest iPhone will be a major catalyst for the stock. There are some early indications that demand for the iPhone 15 Pro Max is greater than the demand was for the iPhone 14 Pro Max at its launch.

Analyst: Apple Stock Could Soar to $240

Amazon

Apple cannot be mistaken as a one-hit wonder.  Amazon's AI opportunity extends beyond the cloud.

Warren Buffett's AI Bets: 46.1% of Berkshire Hathaway's $353 Billion Stock Portfolio Is Held in These 2 Artificial Intelligence (AI) Growth Stocks

The stock has been in a downtrend since it was reported that the Chinese government has banned its employees from carrying Apple's iPhones.

Can Apple (AAPL) Save Its Sinking Stock?

Apple's NASDAQ: AAPL iPhone 15 event has come and passed, leaving the market with several updates to ponder. The event included updates to the iPhone, the Watch, Airbuds, and other Apple products and should help drive the next upgrade cycle.

5 Reasons Apple's New Phone Moves the Needle: 5 That It Won't

If China were to vanish from Apple Inc.'s revenue stream, the stock price would only experience a modest drop of approximately 4%. Based on my calculations, Apple's current valuation appears fair, assuming that China does not enforce a nationwide ban on Apple products. In a scenario where the highest estimates materialize, Apple could potentially yield an annual return of 10.27% from its current stock price of $175.74.

News for Apple Stock (AAPL)