Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Third-quarter data from IDC show another year-over-year decline in PC sales, but more sequential growth. Apple Mac shipments plunged 23.1% in the quarter.

PC Sales Slump May Have Bottomed. Apple Mac Shipments Struggle.

Microsoft

EU antitrust regulators are asking Microsoft's users and rivals whether Bing should comply with new tough tech rules and also whether that should be the case for Apple's iMessage, people familiar with the matter said on Monday.

Should new tech rules apply to Microsoft's Bing, Apple's iMessage, EU asks

Investors might find solid buying opportunities by looking at Berkshire's holdings. Apple possesses a lot of the traits Buffett looks for in investments.

Almost Half of Warren Buffett's $337 Billion Portfolio Is Invested in Only 1 Stock

The government trial targets search deal just as worries grow about iPhone 15 cycle, future in China.

Apple's Easy Google Money May Get Harder to Keep

Apple is generating a much higher return on invested capital (ROIC) than other members of the $1 trillion club. This high ROIC is important to investors for several reasons.

Apple Is Blowing Away Amazon, Google, Microsoft, and Nvidia on This Key Metric

Alphabet

When volatility picks up on Wall Street, investors often turn their attention to the FAANG stocks. One FAANG stock is a screaming bargain that operates as a veritable monopoly.

1 FAANG Stock That's a No-Brainer Buy in October and 1 to Avoid Like the Plague

Oracle

The Nasdaq Composite sank 7.4% between August and September in a brutal sell-off. But a Wall Street veteran of more than 60 years thinks the market could bottom in October.

The Nasdaq Might Bottom in October, According to This Wall Street Veteran -- 2 Super Stocks to Buy Hand Over Fist

Amazon

Moody's

Snowflake

Visa

Buffett's investing track record speaks for itself. Berkshire Hathaway owns several technology stocks, some of which go back decades.

5 Top Buffett Stocks to Buy and Hold for the Long Haul

Advanced Micro Devices

Apple is massively profiting from its role in mobile games. Microsoft is close to completing its purchase of game developer Activision Blizzard.

3 Top Gaming Stocks to Buy in October

NVIDIA

Tesla

Jim Cramer, the CNBC commentator and host of the TV show Mad Money, is urging investors to take advantage of the current market volatility. Specifically, Cramer suggests buying the mega-cap technology stocks known as the “Magnificent Seven.

Jim Cramer Is Pounding the Table on Magnificent 7 Stocks as Bond Yields Rise

In September, Apple announced its new smartwatch series would have "carbon neutral" options. Here is what that means.

How Apple made its first 'carbon neutral' product

South Korea's telecommunication regulator, the Korea Communications Commission (KCC), said Friday that it plans to levy fines on Google and Apple, which could total up to $50.5 million, for violating the country's in-app payment law.

Google, Apple face fines in South Korea for breaching in-app billing rules

The Korea Communications Commission (KCC) has issued a stern warning to Alphabet Inc (NASDAQ:GOOG)'s Google and Apple Inc (NASDAQ:AAPL), stating that both companies have violated fair competition norms in the country's app market. According to reports, the South Korean regulatory body is contemplating imposing fines that could amount to as much as $50.5 million.

Alphbet's Google & Apple in South Korean regulator's crosshairs

Shares of all the Magnificent 7 biggest technology stocks traded lower in premarket trading Friday in the wake of the stronger-than-expected September jobs data, compared with just two down stocks pre-data. The strong jobs data seemed to dash hopes that the Federal Reserve might soon end its policy of interest rate hikes, which has weighted on equity valuations.

Magnificent 7 stocks all see red after strong jobs data

D.R. Horton

Louisiana-Pacific

Apple is progressing well with its strategic objectives of growing iPhone revenue and its higher-margin services business. Homebuilders' prospects will immediately improve when the interest rate cycle inflects.

Warren Buffett Holds These 3 Interest Rate Sensitive Stocks

Comcast

Netflix

The NBA will have a plethora of potential media partners as it prepares for its next rights deal. The league ideally would like no more than three packages as it decides among TV carriers and streaming services, say people familiar with the matter. NBA.com or the NBA app may serve as the digital front door to help fans find where certain games are streaming.

NBA can shift the balance of power in media with its next rights deal

Apple has had a challenging 2023, but strong demand for its iPhone 15 could change that. Meanwhile, Microsoft is taking promising steps to expand in two lucrative markets.

3 Top U.S. Stocks to Watch in October

Apple Inc (NASDAQ:AAPL)considered acquiring the Bing search engine from Microsoft Corporation (NASDAQ:MSFT) or launching a joint venture with the company in 2018, according to a transcript of testimony unsealed from the Department of Justice's antitrust trial against Google.  The testimony, taken last week from Apple's head of machine learning and former Google senior vice president of engineering John Giannandrea, reveals that Apple was considering using Bing instead of Google as the search engine for iPhones and Macs.

Apple explored buying Bing in 2018, unsealed testimony reveals

The deal with Microsoft wasn't completed and Giannandrea said he believed Apple CEO Tim Cook told Microsoft it wasn't going forward.

Apple considered buying Bing from Microsoft in 2018

In Q2 2023, U.S. household wealth hit an all-time high at $154.3 trillion, marking a crucial milestone for the stock market. This achievement signals the full rebound of consumer wealth after facing challenges linked to inflation-driven fluctuations in real estate and stock prices.

3 Unstoppable Nasdaq Stocks to Buy and Hold for the Next Decade

Since 2017, Apple has turned down multiple opportunities to chip away at Google's search engine dominance, according to newly unsealed court transcripts, including a chance to purchase Microsoft's Bing and to make the privacy-focused DuckDuckGo a default for users of its Safari's private browsing mode.

Apple rejected opportunities to buy Microsoft's Bing, integrate with DuckDuckGo

Shares of Apple slipped slightly in the Wednesday premarket after KeyBanc strategists cut the stock's rating from Overweight to Sector Weight.

Is Apple Currently Near Its Peak Valuation?

Apple has an undiversified business model that over-relies on a mature technology platform. The company must reinvent itself over the next decade to stay relevant.

Where Will Apple Stock Be in 10 Years?

Apple CEO Tim Cook just sold $88 million of his stock, earning about $41.5 million after taxes. The iPhone maker's boss cashed in 13% of his stake, but still owns shares worth $570 million.

Apple CEO Tim Cook just sold 13% of his stock for $42 million after taxes

Although Robert Kiyosaki, the author of the best-selling personal finance book ‘Rich Dad Poor Dad,' has not focused much on the stock market in his financial advice and investment suggestions, he has recently made comments on the Apple (NASDAQ: AAPL) stock.

News for Apple Stock (AAPL)