Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple Inc (NASDAQ: AAPL) is in focus this morning following a report that it has decided to spend $1.0 billion a year to expand its footprint in generative artificial intelligence.

Apple to reportedly spend $1.0 billion a year on Gen AI

Apple is focused on developing its own AI products to catch up to its competitors.

Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report

NVIDIA

Tesla

Amazon

Alphabet

Microsoft

An "extremely bearish" pattern has formed on the Magnificent 7 stocks' combined price chart, fueling fears of a selloff. "For what's worth, the top 7 largest tech stocks are currently staring down from a scary double-top technical formation," Crescat Capital's Octavio Costa wrote in a LinkedIn post.

'Extremely bearish' chart formation signals the top 7 Big Tech stocks including Apple, Nvidia, and Tesla face elevated risk of a selloff

Apple Inc (NASDAQ:AAPL) stock is on the back foot ahead of Monday's opening bell, down nearly 1% to $171.16, amid reports of an investigation into Taiwan-headquartered iPhone manufacturer Foxconn. The Chinese mainland tax authorities are probing key enterprises of Foxconn in Guangdong, Jiangsu, and other provinces, according to a report by The Global Times.

Apple stock to start the week lower amid Foxconn probe

Chinese authorities have launched multiple investigations into iPhone-maker Foxconn's tax and land use, sources told local news site Global Times. Tax authorities inspected Foxconn's sites in the provinces of Guangdong and Jiangsu, and natural resources officials have conducted on-site investigations in Henan and Hubei, the anonymous sources told Global Times.

China government launches tax probes into Apple iPhone maker Foxconn

Back in 2015 to 2017, Apple stock enjoyed a low multiple and an ability to repurchase shares economically to boost EPS growth. Six to seven years on and the multiple for Apple stock is far above historical average and difficult to justify based on earnings outlook reflected in analysts' EPS estimates. The factors that indicated a buying opportunity in the 2015 to 2017 period have reversed in 2023 and Apple stock is downgraded from Buy to Sell.

Apple Stock: Not Attractive At Current Earnings Multiple, Possible Q4 Earnings Miss

U.S. technology giants are likely to post their strongest quarterly revenue growth in at least a year as their legacy businesses stabilized, but investors looking for signs of a boost from artificial intelligence (AI) may be disappointed.

Strong ad sales, stable enterprise spending wind beneath Big Tech earnings

Apple supplier Foxconn said that it will collaborate with Chinese authorities on tax and land use investigations.

Apple supplier Foxconn says it will cooperate with Chinese authorities on tax, land use investigations

Apple is reportedly investing $1 billion per year to integrate generative artificial intelligence (AI) across its product line.

Report: Apple Investing $1 Billion a Year to Integrate Generative AI

Apple CEO Tim Cook reportedly made an unannounced visit to China, one of the company's largest markets and a manufacturing hub, as iPhone sales decline and government scrutiny intensifies. Cook's visit included meetings with senior officials, visits to Apple stores and a tour of a key supplier's factory, The Wall Street Journal (WSJ) reported Friday (Oct. 20).

Apple CEO Tim Cook Visits China Amid Lower iPhone Sales

Bank of America

Coca-Cola

Lennar

VanEck Morningstar Wide Moat ETF

Occidental Petroleum

T-Mobile US

At 93, Warren Buffett is now worth $116.2 billion. That's because he's been very careful with what he invests in.

The 7 Best Warren Buffett Stocks to Buy Now: October 2023

Monster Beverage

Apple produced a bountiful harvest for investors who believed in Steve Jobs' vision. Amazon drove growth through radical transformation within and beyond e-commerce.

3 Stocks That Turned $1,000 Into $1.1 Million (or More)

What Apple lacks in dividend yield, it makes up for in dividend growth. Bank of America's dividend yield of 3.5% looks especially attractive.

Nearly $212 Billion of Warren Buffett's Portfolio Is Invested in These 3 Super-Reliable Dividend Stocks

The six-day streak is the longest since January 2022.

Apple Stock Falls Again. What's Behind the Losing Streak.

Apple Inc. shares were falling toward their longest losing streak in nearly 21 months Friday as analysts continued to look for nuggets about early iPhone 15 sales trends.

Apple's stock drops toward longest losing streak in almost 21 months

Fidelity MSCI Telecommunication Services Index ETF

Fidelity MSCI Information Technology Index ETF

The Meet Kevin Pricing Power ETF

VanEck Vectors Semiconductor ETF

Technology Select Sector SPDR Fund

Consumer Discretionary Select Sector SPDR Fund

Six of seven big tech stocks, known as, Magnificent Seven, are likely to report in the coming days. One tech behemoth of the group, Tesla, has already reported.

Earnings Preview of "Magnificent Seven": ETFs in Focus

China's Vice Premier Ding Duexiang told Apple CEO Tim Cook the group was welcome to participate in developing China's digital economy, as Cook made a surprise visit to Beijing less than a month after the Chinese launch of its iPhone 15.

China vice premier pushes for more Apple investment, cooperation

The European Union's self-styled digital enforcer, Thierry Breton, doesn't mince his words when it comes to big tech.

Thierry Breton: the Frenchman taking on US big tech

The CEO's second visit to China in roughly seven months highlights Apple's increasingly complex relationship with the world's second-largest economy.

Apple's Tim Cook Makes Surprise China Visit as iPhone Sales Slump

Google, Meta and Apple have received approval from the Federal Communications Commission (FCC) to use airwaves for their virtual reality (VR) and augmented reality (AR) tools. This decision marks a milestone for the development and expansion of immersive technologies, Bloomberg reported Thursday (Oct. 19).

Google, Meta, Apple Receive FCC Approval to Tap Into Airwaves for VR and AR

Apple Inc (AAPL, Financial), a leading technology company known for its innovative products and services, recently filed its annual report for the fiscal year ending September 24, 2022, with the United States Securities and Exchange Commission (SEC). The filing provides a comprehensive overview of the company's financial performance, strategic directions, and potential risks and challenges.

Apple Inc (AAPL): A Comprehensive SWOT Analysis Based on the Latest SEC Filing

The Federal Communications Commission has potentially changed the game for augmented and virtual reality devices. The FCC voted Thursday to open a 6 GHz band of spectrum for certain devices in a move the agency said creates “a new class of very low power devices.”

Meta, Google and Apple applaud FCC decision that could create 'a new class' of wearable tech

The Federal Communications Commission on Thursday agreed to open a band of spectrum for some forms of wearable devices.

Meta, Apple and Google cheer FCC ruling that could pave the way for new AR and VR applications

High noon is approaching for the market's biggest stocks, as pressure grows on richly valued technology and growth companies to deliver robust earnings at a time when sky-high bond yields threaten to dull the allure of equities.

Analysis: Wall Street's 'Magnificent Seven' face moment of truth as earnings season arrives

The tech stock reports earnings early next month. Shares have slid about 9% since Aug. 1.

News for Apple Stock (AAPL)