Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Honor, a spinoff from Huawei that focuses on higher-end devices, revealed Wednesday the latest version of its Android-based Magic operating system would focus on AI as an assistant. Telecommunications giant Huawei on Tuesday launched an upgrade to its HarmonyOS system that uses in-house AI to allow users to translate text, take notes and edit photos.

Chinese smartphone companies tout AI features ahead of Apple Intelligence launch

Reports of sales for Apple's latest iPhone release haven't been great.

Prediction: Apple Stock Will Be Below $200 by the End of the Year

Sirius XM Holdings Inc

The Oracle of Omaha has parted with more than 515 million shares of Apple in favor of Wall Street's most unique stock-split stock.

Billionaire Warren Buffett Sold 56% of Berkshire's Stake in Apple and Is Piling Into Wall Street's Most Prominent Reverse Stock Split of 2024

Apple CEO Tim Cook met with China's minister for industry and information technology, Jin Zhuanglong, on Wednesday in Beijing, according to a statement from his ministry.

Apple CEO Tim Cook met China's minister for industry and IT in Beijing

Our columnist reviews the first wave of AI features coming to iPhones with iOS 18.1, and asks Apple's software chief why so much is still missing.

Apple Intelligence Isn't Very Smart Yet---and Apple's OK With That

Verizon

Verizon's third quarter didn't include too many days of iPhone 16 sales, but the company's low upgrade rate is still worth keeping an eye on.

Verizon earnings imply Apple's iPhone 16 didn't have the most ‘auspicious start'

Disney

Disney is breaking up with Apple — at least a little bit. Disney is no longer letting new customers sign up for Hulu or Disney+ via Apple's App Store.

Disney and Apple are breaking up over app store fees

When Apple's version of AI, branded as Apple Intelligence, rolls out in October to folks with the company's latest hardware, the response is likely to be a mix of delight and disappointment.

Apple Intelligence will help AI become as commonplace as word processing

iPhone maker Apple (AAPL) has been hovering around a record high.

Should You Buy Apple ETFs as the Stock Hovers Around a Record High?

Improving demand for iPhone 16 may help Apple shares reach new highs.

Apple Stock Drops. iPhone Demand Could Take It to a Record High.

Should you work at that startup? Should you invest in it?

Apple's Steve Jobs was a rare breed — here's why many charismatic tech CEOs fail

QUALCOMM

Qualcomm said that its Snapdragon 8 Elite is “the most powerful and world's fastest” mobile system-on-a-chip ever as it takes aim at Apple.

Qualcomm Beefs Up Its Mobile Chip. A Head-to-Head With Apple Will Be the Real Test.

Vision Pro has so few developers it may not be worth making the product any longer.

What's Really Holding Apple Back From Winning the VR War

Coca-Cola

These market giants have what it takes to continue growing and delivering great long-term returns.

2 Warren Buffett Stocks to Hold Forever

In the closing of the recent trading day, Apple (AAPL) stood at $236.48, denoting a +0.63% change from the preceding trading day.

Apple (AAPL) Advances While Market Declines: Some Information for Investors

Apple Inc.  AAPL shares have run into resistance at a price level that was previously a peak. The odds of it staying at this level for an extended period are small.

Stock Of The Day: Will Apple Reverse Or Breakout?

Dow Jones tech titan Apple stock, along with Warren Buffett stock Chubb, are in or near buy zones on the stock market today.

Dow Jones Tech Titan Apple, Warren Buffett Stock In Buy Zones

Wall Street analysts say Apple iPhone 16 sales trends appear solid a month after the retail launch.

Apple Stock Buoyed By Reassuring iPhone 16 Sales Data

The iPhone 16 could help turn around Apple's weakest market.

As iPhone Sales Soar in China, Is It Time to Buy Apple Stock?

UnitedHealth Group

Dow stocks to watch in the stock market right now.

Good Stocks To Buy Now? 2 Dow Jones Stocks To Know

Apple stock has wavered recently on mixed sales reports for its iPhone 16 smartphones, which went on sale Sept. 20.

Is Apple Stock A Buy Before September-Quarter Earnings?

CNBC tested the new hearing health features coming to Apple's AirPods Pro 2, including the hearing test, hearing protection and hearing aid capabilities. The features are easy to use and set up from the comfort of your home, and they will be available through a software update next week.

Apple's AirPods Pro 2 will soon work as a hearing aid. Here's what it's like

Apple's new clinical-grade diagnostics and hearing assistance are potential life changers. You just need to find them.

We Tried Apple's New Hearing Test---and the New AirPods Pro Hearing Aids

NVIDIA

Can Nvidia's Blackwell chips propel it past Apple to become the world's most valuable company?

Nvidia Market Cap Closing in on $3.5 Trillion: Will It Surpass Apple Soon?

Broadcom

Microsoft

Vanguard Dividend Appreciation ETF

This ETF has climbed about 68% over the past five years.

News for Apple Stock (AAPL)