Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple SVP Greg “Joz” Joswiak just confirmed via the social media platform formerly known as Twitter that the company's annual World Wide Developer Conference is set for June 10-14. In what is no doubt a nod to the company's artificial intelligence ambitions, the exec is promising that the event will be “Absolutely Incredible.

Apple WWDC 2024 set for June 10-14, promises to be ‘A(bsolutely) I(ncredible)'

Apple will hold its Worldwide Developers Conference (WWDC) online from June 10 through June 14, it said on Tuesday.

Apple to hold annual developers conference June 10-14

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 10 through 14, 2024. Developers and students will have the opportunity to celebrate in person at a special event at Apple Park on opening day. Free for all developers, WWDC24 will spotlight the latest iOS, iPadOS®, macOS®, watchOS®, tvOS®, and visionOS™ advancements. As part of Apple's ongoing commitment to helping developers elevate their apps and games, th.

Apple's Worldwide Developers Conference returns June 10, 2024

Apple is known for the iPhone, but growth and profits are increasingly being made away from hardware sales.

The iPhone's Best Days Are Long Gone -- It's Time to Focus on Apple's Hidden Moneymakers

Microsoft

Microsoft Corp. is already the largest public U.S. company, with a nearly $500 billion lead on second-ranked Apple Inc.

Microsoft is already bigger than Apple, but its ‘iPhone moment' could be coming

As the tech giant fights regulators on both sides of the Atlantic, the US government has launched a grab-bag of accusations. Plus, Elon Musk's bad day in court

Is the US calling time on Apple's smartphone domination?

Companies paid a record $1.7 trillion in dividends last year. Microsoft and Apple led the way.

These 2 "Magnificent Seven" Stocks Dominate This $1.7 Trillion Annual Outlay

Apple (NASDAQ: AAPL ) stock had bad year that just got worse. Already down on the year and sitting near the bottom of the S&P 500 index in terms of performance recently the U.S. Justice Department launched an antitrust lawsuit against the iPhone maker.

Apple's AI Lifeline: Don't Panic. AAPL Stock Is Down, but Not Out.

Walmart

Walmart is expanding earnings at a faster pace these days. Apple shares have been discounted on worries about slowing growth.

Want to Get Richer? 2 Top Stocks to Buy and Hold Forever

Airbnb

Garmin

Coca-Cola

PepsiCo

Rental properties can be a hassle to manage. Consider owning dividend stocks like Coca-Cola and Garmin instead.

Forget Buying a Rental Property. Investing $40,000 in These Dividend Stocks Will Make You $1,000 Per Year in Passive Income.

The U.S. Department of Justice filed an antitrust lawsuit against Apple last week. The case will likely take years to resolve.

Despite "Headline Risk," This Magnificent Seven Stock Still Has 45% Upside, According to 1 Wall Street Analyst.

Apple could double down on the China smartphone market amid declining iPhone sales and stiff competition in the country, Wedbush Securities said on Monday.

Apple could double down on China market, Wedbush says, as iPhone sales drop

Amazon

Alphabet

Cramer says Washington's antitrust fights against Big Tech don't hold weight

Reddit Inc

Super Micro Computer

As one of the top hot AI stocks. Nvidia‘s (NASDAQ: NVDA ) epic rally continues.

Not Just Nvidia: 3 More Hot AI Stocks Set to Sizzle in 2024

The Big Tech trio of Apple, Google and Meta is facing an investigation from European Union antitrust regulators under newly implemented provisions of the Digital Markets Act.

Apple, Google, Meta targeted in EU's first Digital Markets Act investigations

Apple Inc (NASDAQ:AAPL, ETR:APC) is doubling down on its China strategy at a key moment for the iPhone maker with CEO Tim Cook's visit, analysts at Wedbush believe. “The narrative around Apple and [CEO Tim] Cook over the past year has been around diversifying the supply chain outside of China with geopolitical tensions the black cloud over [Apple headquarters] Cupertino,” they wrote.

Apple CEO's China visit lays groundwork for iPhone maker's future in the country

Apple's Vision Pro headset is reportedly coming to the Chinese market later this year. CEO Tim Cook confirmed that the mixed reality device will launch in China this year during an interview with state media, CNBC reported Monday (March 25).

Apple CEO Says Vision Pro Coming to China This Year

The European Union on Monday started investigations of Apple Inc. AAPL, -0.41%, Google parent Alphabet Inc. GOOGL, -0.92% GOOG, -0.85%, and Facebook parent Meta Platforms Inc. META, -0.82% under the recently implemented Digital Markets Act, which regulates large online platforms. The probes target Apple's and Google's app store rules, whether Google's search results prioritize its own services, and how Apple might make it difficult for users to pick browsers other than Safari, according to a report in Bloomberg.

EU opens probes of Big Tech under new law

China is unlikely to push Apple out of the country, Shehzad Qazi of China Beige Book told CNBC. Despite the iPhone ban last year, Apple is likely doubling down on China, Wedbush's Dan Ives said.

China needs Apple even as it tries to push foreign firms out, economist says

With an Outperform rating and $250 price target on Apple, Wedbush analyst Dan Ives is one of the more bullish analysts. But he isn't alone.

Apple Is Missing the AI Frenzy. Why It Could Have the ‘Last Laugh.

At least three proposed class actions have been filed since Friday in California and New Jersey federal courts by iPhone owners who claim Apple inflated the cost of its products through anticompetitive conduct.

Apple slammed with lawsuits from iPhone customers after landmark DOJ antitrust suit

The European Union on Monday launched investigations into Alphabet, Apple and Meta for potentially breaching a landmark new law designed to prevent Big Tech having an unfair advantage over competitors.

Why is the EU probing Big Tech under the Digital Markets Act?

Apple's (AAPL) Vision Pro mixed reality headset will launch in China later this year, Apple CEO Tim Cook reportedly told Chinese media Sunday.

Apple's Vision Pro Headset Will Launch in China This Year, Tim Cook Says

If the Big Tech firms are found to have violated the Digital Markets Act, EU regulators can impose fines of up to 10% of their global revenue.

Apple, Google, Meta face EU probe for potential violations of sweeping Digital Markets Act

Apple has been hit with a flurry of new consumer lawsuits accusing the iPhone maker of monopolizing the smartphone market, piggybacking on a sweeping antitrust case lodged by the U.S. Justice Department and 15 states last week.

News for Apple Stock (AAPL)