Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

China is important for Apple both as one of its biggest markets and as a manufacturing hub.

Apple CEO Tim Cook Is in China After iPhone Sales Weaken. The Stock Is Slipping.

Apple CEO Tim Cook was on a China charm offensive Wednesday ahead of a new flagship Shanghai store opening, weeks after a report suggested the company's sales in the country slumped at the start of 2024.

Apple CEO in China ahead of Shanghai store opening

Apple's Tim Cook is on a visit to Shanghai ahead of the opening of a new retail store and distressed iPhone sales in the country.

Apple CEO Tim Cook visits Shanghai amid a slowdown in China iPhone sales

Apple CEO Tim Cook said he is visiting Shanghai, according to a post on his Weibo account on Wednesday.

Apple boss Tim Cook visiting Shanghai

Apple stock has underperformed the S&P 500 after Warren Buffett's Berkshire Hathaway trimmed the position. Could sentiment turn bearish?

Warren Buffett's Hold And Exit Strategies, And What That Means For Apple

Exclusive: EU's Vestager warns about Apple, Meta fees, disparaging rival products

Apple's scramble to catch up to other tech firms in artificial intelligence likely will pressure its profit margins, an investment firm says.

Apple's AI Focus Could Crimp Profit Margins, Analyst Says

A longer-term expiration for the call requires less active management to get your income.

How To Set Up A Long-Term Covered Call On Apple

After losing two complaints before the U.S. International Trade Commission, Apple has stepped up its lobbying to change the agency's practices.

Apple Steps Up Its Lobbying to Change Patent Rules

Alphabet

A partnership would extend the long relationship between the companies that has helped deliver everything from maps to search on Apple's devices.

Apple and Google Are Discussing a Deal to Bring Generative A.I. to iPhones

Investors look for equities with the potential for rapid returns in their pursuit of profitable investments. Several blue-chip stocks are expected to continue to perform well, providing a mix of both cash flow stability and long-term growth.

Wall Street's Favorite Blue-Chip Stocks? 3 Tickers That Are Practically Money Machines

This post originally appeared in the Insider Today newsletter. You can sign up for Business Insider's daily newsletter here.

Google and Apple's rumored partnership could upend the AI industry

Apple's stock has declined by 7.01% in 2024, while other tech giants have seen positive growth. Despite some risks and missed opportunities, Apple is starting 2024 with strong profitability and growth potential. Apple's innovation and focus on AI, combined with hardware sales and increased services subscriptions, could lead to future success and increased shareholder value.

Apple: My Dark Horse Of The Magnificent 7 Could Lead The Pack In The Second Half

Snap

Augmented reality is a powerful technology that doesn't get nearly enough attention these days, as it's the other “A” term — artificial intelligence — that gets more attention from investors. As the mixed-reality headset wars play out in the background, primarily between Apple (NASDAQ: AAPL ) and Meta Platforms (NASDAQ: META ) — two firms that also happen to be innovating when it comes to generative AI — you can anticipate the AR scene to be an investing theme that may be next to grab the hype of disruptive tech investors.

3 Augmented Reality Stocks That Could Soar as AR Goes Mainstream

Rivian Automotive

DarwinAI is a Canadian start-up that develops technology that can help identify defects on devices during the manufacturing process. Given Apple's heavy reliance on its hardware, DarwinAI could help Apple hone its production quality.

Amid Rumors of a Deal With Rivian, Apple Acquired This Artificial Intelligence (AI) Start-Up Instead

Apple is reportedly negotiating with Alphabet's Google to use the Gemini AI model in iPhones, according to Bloomberg. Investors are justifiably excited about the prospects of such a deal.

Apple and Google Could Team Up on Generative AI. Here's Why Both "Magnificent Seven" Stocks Would Likely Win From a Deal.

Bank of America

Chevron

Bank of America isn't in the same boat as several struggling banks. Apple wasn't a name that would have been found in Berkshire's portfolio a decade ago, but it has earned its spot there.

3 Warren Buffett Stocks to Buy Hand Over Fist in March

Microsoft

Share buybacks have played a role in lifting the Dow Jones Industrial Average, S&P 500, and Nasdaq Composite to record-closing highs in 2024. Public companies that commit to share repurchase programs can reduce their outstanding share counts and boost their earnings per share over time.

These 3 Companies Have Collectively Repurchased $1.07 Trillion of Their Own Stock Since the Start of 2013

Affirm

NVIDIA

PayPal

Upstart Holdings

The AI-revolution is in its early innings, but innovation and disruption are increasing dramatically. For investors, it is important to track the industry climate, as often, these innovations lead to the next big stock market winners.

3 of the Latest (& Most Important) AI Innovations

Tech's dream team of Apple Inc. and Alphabet Inc.'s Google has already provoked the ire of federal regulators in the past, via a multibillion-dollar search deal that led to a Justice Department antitrust lawsuit and trial.

Will an Apple-Google AI partnership pass regulatory muster?

Apple is in advanced negotiations with Google to adopt its powerful Gemini AI models for the iPhone, Bloomberg reported on Monday.

Apple in talks to bring Google's Gemini AI to iPhone: Report

The enemy of Alphabet's enemy may be its friend. The $1.8 trillion search giant pays Apple billions of dollars to make its Google search engine the default option on the iPhone-maker's devices.

Alphabet and Apple have cause to circle AI wagons

News of Apple Inc (NASDAQ:AAPL, ETR:APC) and Google's discussions over the rollout of the latter's Gemini AI chatbot on iPhones sent shares higher and prompted positive feedback from analysts on Monday. Apple climbed 1.4% on the reports that it would license Gemini to power new features in its latest iPhone software, while Google owner Alphabet Inc (NASDAQ:GOOG) jumped 4.6%.

Google partnership ‘missing piece' in Apple AI strategy - analysts

Apple is defending its practices under Europe's newly adopted Digital Markets Act (DMA). At a hearing Monday (March 18), the tech giant said that it has followed the landmark law, and pushed back against criticisms that it had not done enough to open its ecosystems to others, Reuters reported.

Apple Insists It Complies With EU's Digital Markets Act

After the announcement of possible licensing discussions with Apple Inc AAPL over the Gemini AI system, Google's Alphabet Inc Class A GOOGL stock has soared by 6%. This boost reflects the market's optimism about the collaboration and its potential impact.

News for Apple Stock (AAPL)