Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple has apologized for posting an ad for its new iPad Pro that shows a stack of cameras, musical instruments, and art materials being crushed in an industrial press.

Apple apologizes for new iPad ad that shows musical instruments being crushed

The tech giant issued a rare apology and admitted it “missed the mark” with its controversial iPad Pro ad, which featured creative tools such as a piano, books and paint pots being crushed.

Apple Makes Rare Apology Over iPad Pro Ad. What It Means for the Stock.

Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists.

Apple apologizes for iPad 'Crush' ad after backlash

Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported.

Apple apologizes for iPad Pro 'Crush' ad, Ad Age says

People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano.

Apple Says Destructive iPad Ad ‘Missed the Mark'

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet.

Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano

Apple will deliver some of its upcoming artificial intelligence features this year through data centers powered by its own in-house chips, Bloomberg News reported on Thursday, as the iPhone maker looks to integrate generative AI in its products.

Apple to power AI servers with its chips, Bloomberg News reports

Ad featuring massive hydraulic press crushing cultural objects strikes wrong note with some – including Hugh Grant

‘Destruction of the human experience': Apple iPad ad prompts online backlash

American Express

Coca-Cola

On May 4, value investing disciples trooped to Omaha, Nebraska, for Berkshire Hathaway's (NYSE: BRK-A , NYSE: BRK-B ) annual general meeting. Everyone was eager to hear what Warren Buffett had to say about the economy and Berkshire's operations.

The 3 Best Warren Buffett Stocks to Buy in May 2024

Amazon

BlackRock Science & Technology

Altria

Realty Income Corp

Neos Nasdaq-100 High Income ETF

Amazon and Apple reported earnings, while the Fed Chair stated that a rate cut is likely unless there are significant changes.

Dividend Harvesting Portfolio Week 166: $16,600 Allocated, $1,490.16 In Projected Dividends

Stock buybacks are all the rage right now, highlighted by Apple's record program announced last week, as public companies pile in nearly $1 trillion worth of buybacks amid the big-tech boom.

What Are Stock Buybacks? The Apple-Led Strategy Is Expected To Swell To $1 Trillion By 2025

Apple's ad for its latest iPad Pro has sparked outrage, with Hugh Grant saying it represents the "destruction of the human experience".

Why are people outraged about Apple's new iPad ad?

Adobe

PepsiCo

Warren Buffett's favorite stock is worth picking up.  Adobe is committed to enhancing its suite of products with AI features.

3 No-Brainer Nasdaq-100 Stocks to Buy in May

When Apple Inc. (NASDAQ: AAPL) launched what it called its “stunning new iPad,” investors were not impressed.

Apple iPad Launch Leaves Investors Unimpressed

Apple's services segment remains strong. It is investing heavily in research and development with little to show for it.

The Surprising Reason Why Apple's Slowing Growth Isn't as Bad as It Seems

NVIDIA

Companies are trying to reduce their dependency on Nvidia's AI chips.

Apple Is Reportedly Building Its Own AI Server Chip -- Is This Bad News for Nvidia Stock Investors?

A federal judge on Wednesday questioned whether Apple has set up a gauntlet of exasperating hurdles to discourage the use of alternative payment options in iPhone apps, despite a court order seeking to create more ways for consumers to pay for digital services.

Judge grills Apple exec about whether company is defying order to enable more iPhone payment options

An ad meant to show how the updated device can do many things has become a metaphor for a community's fears of the technology industry.

Apple's New iPad Ad Leaves Its Creative Audience Feeling

Apollo Global Management

Comcast

Disney

Alphabet

Netflix

Paramount Global

Sony

Warner Bros Discovery Inc

The streaming market is saturated and needs consolidation for a recovery to occur. Comcast and Disney have great assets, but will take time to realize value. Paramount and Warner need to be consolidated into competitors for the industry to recover sooner than later. The opportunity is on potential M&A.

Quick Takes On Streaming Stocks

Apple Inc.'s new ad for the latest iPad is a shockingly bad image for a company that has for years sold its products to creators, sparking a flurry of outraged comments among consumers and its customers.

Apple's shockingly bad iPad ad is poorly timed and raising many questions

A group that represents audio streaming firms including Spotify and France's Deezer in Europe has urged the European Commission to reject Apple's proposal in a music streaming case.

Music streaming firms urge European Commission to reject Apple's proposal in App Store case

Computers “can amplify an inherent intellectual ability that man has, and really take care of a lot of drudgery, to free people to do much more creative work.” — Steve Jobs in 1981.

Apple's AI future can be summed up with a big question mark

He reiterated his buy recommendation on the King of Cupertino. He's excited about notable updates in the product lineup.

1 Wall Street Analyst Thinks Apple Stock Is Going to $210. Is It a Buy Around $182?

The first new Apple Inc (NASDAQ:AAPL, ETR:APC) iPads since late 2022 did not move the dial much for analysts, as the company refrained from teasing any real artificial intelligence offerings or services This had been the subject of some "market chatter" in the run-up to the launch but this discussion now seems likely to be deferred until the Worldwide Developers Conference next month, said UBS, which feels the new iPad Pro could "cannibalise" sales of Mac laptops.  Bank of America said the launch of new iPad Air 6 and iPad Pro models showed off some "impressive" new hardware, with the Pro featuring an advanced Neural Engine in Apple's new M4 chip, enabling AI functionality, while the Air comes with the M2 chip.

Apple's new iPads don't move the dial for analysts

Apple (AAPL), during a virtual launch event, unveiled a new lineup of iPads for the first time in two years.

News for Apple Stock (AAPL)