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Business, But Make It Human: Lessons from the New Finfluencers

With Social Media Week

About this event

Warren Buffett. Jim Cramer. Jamie Dimon. For years, the way Wall Street and the financial markets were portrayed in popular culture fit an extremely narrow stereotype. Those with an interest in business news got their information from publications like The Wall Street Journal—founded in 1889!—and Bloomberg, or from a small group of financially-focused TV outlets.

Digital media has changed all that, democratizing access to information and education for an entirely new generation of professionals and investors. In this Academy Session, you’ll gain actionable tips from people and companies who are at the forefront of making topics of personal finance and business knowledge more accessible.

*Please note: This event is part of the #SMWONE virtual conference. To attend the session, you will need an #SMWONE Pass. RSVP here.

This talk is for educational purposes only. It is not intended to be investment advice. When it comes to conversations about the stock market, past performance does not guarantee future results. The opinions of guest panelists are their own. For more information, see Public.com/disclosures.

Topics covered

  • Tools and tactics of modern media and technology companies when it comes to sharing information about business and the financial markets
  • How to use formats like video and podcasting to make complex subjects more human
  • Things to consider when balancing relevancy with gravity when educating people about important topics, like personal finance and business education
  • How influencers and digital platforms are building community around business news and education

Speakers

Jerllin Cheng

Jerllin is the head of creative and product at Section4, a business education startup, where she spends far too much time obsessing over how to deliver impact and value through content, UX, design, and interactions that break all mental models of “online education.” Prior to Section4, she worked on product and creative strategy for major financial services, education, health, CPG, and entertainment brands.

Kinsey Grant

After joining NYC-based media startup Morning Brew as a writer in July 2018, Kinsey Grant now writes and edits for the daily Brew and its 2 million-person audience, edits industry-specific newsletters, and hosts the Brew’s podcast, Business Casual—which has topped 2 million downloads since launch. The interview-based show’s focus (and Kinsey’s) is on answering the biggest questions in business with the biggest names in business.

Kinsey graduated cum laude from Washington & Lee University with a degree in business journalism before moving to New York to pursue financial news full-time. Before joining Morning Brew, she covered stocks, tech, and cannabis for TheStreet.

Brian Hanly

Brian Hanly is the Founder of Bullish, a new digital publisher focused on empowering people to earn more, spend smarter and grow their money in a way that’s right for them. Previously, Brian was a top revenue contributor at VICE Media—which reached a $5.7 billion valuation during his tenure—he forged culture-defining partnerships with brands such as Airbnb, Google, Ally Bank and Unilever, among others. Prior to VICE, Brian helped launch the Samsung Galaxy brand in the US, planning and buying over $2B of cross-platform advertising.

Katie Perry

Katie Perry is VP of Marketing for Public.com. Public makes the stock market social, inviting investors to share why they believe in companies and benefit from the collective wisdom of a transparent and constructive community.