Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

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Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

In early 2016, Buffett saw the opportunity to buy a wonderful business selling at a cheap valuation. This company has a strong brand that benefits from pricing power.

40% of Warren Buffett's $379 Billion Portfolio Is Invested in Only 1 Stock

Amazon

The stock market has seen a lot of movement this year thanks to increased interest in markets like AI and cloud computing. Amazon has delivered solid growth in multiple areas of its business over the last 12 months and shows no signs of stopping.

2 Magnificent Stocks That Have Created Many Millionaires, and Will Continue to Make More

Jim Cramer believes Apple's Vision Pro headsets could have many applications in the business world. He believes that for corporate customers, the high-priced devices could be worth the cost.

Is Jim Cramer Right About This Apple Catalyst?

Analysts at Wedbush have raised their price target on Apple Inc (NASDAQ:AAPL, ETR:APC) on their belief that iPhone demand is turning a corner with an “AI-driven iPhone 16 supercycle” on the horizon. They raised their price target on the stock from $250 to $275 and awarded it an 'Outperform' rating.

Apple iPhone stabilization and upcoming 'AI moment' have analysts bullish

The discussion centers on the potential disappointment with Apple's (NASDAQ: AAPL) upcoming iPhone release, which is unlikely to feature advanced AI  technology until 2025.

Unless The iPhone 16 Has This, Apple's Stock is Cooked

Apple's stock decline is attributed to its lack of a robust AI product compared to competitors like Microsoft (NASDAQ: MSFT), Amazon (NASDAQ: AMZN), and Alphabet.

Is Apple's AI Solution Enough to Save The Stock?

Microsoft

Microsoft introduced AI-powered computers aimed to reinvigorate the PC market while taking aim at Apple. Microsoft has been leading the way with AI, although Apple is looking to catch up.

Microsoft Takes Aim at Apple with New AI-Ready PCs. Which Stock Is the Better Buy?

Buffett recently trimmed his stake in Apple, despite being a staunch supporter of the business. Based on his comments during Berkshire's annual shareholders' meeting, he likely sold some of the stock for tax purposes.

Warren Buffett Once Referred to Apple As the Best Business in the World. So Why Did He Just Sell 116 Million Shares?

Smartphone giant Apple (NASDAQ: AAPL ) has been on a bumpy road this year, but recent price momentum has been to the upside. Shares of AAPL stock now trade above $190 per share at the time of writing, and are closing in on their all-time high.

AAPL Nears New All-Time High. Is Now the Best Time to Buy Apple Stock?

Microsoft and Apple are two of the largest companies in the world, but in this comparison, only one is the better stock to buy.

Best Stocks to Buy: Apple vs. Microsoft

With being one of the weakest performers in the ‘Magnificent Seven,' Apple (NASDAQ: AAPL) has again increased its value above the initial $185.64 from the start of 2024 by just 0.67%.

$4.5 billion Wedbush sees 50% upside for Apple stock

NVIDIA

Riding the coattails of the so-called super investors isn't a bad strategy so long as you don't blindly follow their lead. Performing your own due diligence is essential before putting your money at risk.

Vote of Confidence: T. Rowe Price Has $137 Billion Invested in These 3 Stocks

Snowflake

VeriSign

Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.

Warren Buffett Technology Guru? See The 4 Tech Stocks Where He Owns Millions of Shares

Eli Lilly

Walmart

Walmart is a retail beast with an appetite for growth, which makes it likely this company won't just stand pat in the future. Apple's business showed signs of slowing last quarter, but artificial intelligence could unlock new opportunities in the long run.

3 Blue Chip Stocks That You Can Buy and Hold for Years

Apple has appealed a nearly $2 billion antitrust fine handed down by European regulators. As Reuters reported Tuesday (May 22), the appeal comes after the European Commission (EC) ruled this winter that Apple was abusing its power in the streaming music market.

Apple Fights EU's $2 Billion Antitrust Ruling

Longtime Apple executive Phil Schiller on Wednesday acknowledged a court-ordered makeover of the U.S. payment system in its iPhone app store hasn't done much to increase competition—a shortcoming that could result in a federal judge demanding more changes.

Top Apple exec acknowledges shortcomings in effort to bring competition in iPhone app payments

OAKLAND, Calif. — Longtime Apple executive Phil Schiller on Wednesday acknowledged a court-ordered makeover of the U.S. payment system in its iPhone app store hasn't done much to increase competition — a shortcoming that could result in a federal judge demanding more changes.

Exec admits Apple's shortcomings in bringing competition to iPhone app payments

Apple has challenged at Europe's second-highest court a 1.84 billion euro ($2 billion) fine imposed by EU antitrust regulators for impeding Spotify and other streaming rivals via restrictions on its App Store, according to a court filing.

Apple challenges $2 bln EU antitrust fine at EU court

Airbnb

Everything looks expensive right now. From groceries to travel and fuel, we've seen massive price hikes across all industries.

3 Inexpensive Stocks That Could Deliver Jaw-Dropping Returns

Apple's sales have tumbled over the past year. The stock is very expensive for its lack of growth.

Here's Why I Wouldn't Touch Apple Stock With a 10-Foot Pole

The catalyst looks to be increasing optimism around what might be announced at Apple's Worldwide Developers Conference.

Apple Stock Is Close to Positive for Year. What Could Drive It Even Higher.

After spending much of the first quarter (Q1) of 2024 on a decline, Apple (NASDAQ: AAPL) has not only entered a rally at the start of May but has, so far, managed to sustain the significant uptrend.

Here's when Apple stock could hit $200

Recent developments suggest that the company poses a significant threat in the AI race to other technological hyper-scalers that previously appeared to be leading. Apple's commitment to innovation, including the upcoming WWDC2024 event and the release of the powerful iPad Pro, create positive catalysts for the stock. Challenges in product sales are temporary and expected to rebound as developed economies approach inflation targets and monetary policies ease.

Apple's Stock Is A Steal At This Price

International lawyers representing the government of the Democratic Republic of Congo said on Wednesday new evidence gathered from whistleblowers indicates that Apple is sourcing minerals from conflict areas in the east of the country.

Congo lawyers say received new evidence on Apple's minerals supply chain

Apple told a judge in a letter Tuesday (May 21) that it plans to ask that an antitrust lawsuit filed against it by the Justice Department and 15 states be dismissed. In its letter to U.S. District Judge Julien X.

News for Apple Stock (AAPL)