Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Amazon

Alphabet

Microsoft

Tesla

If someone's ever told you investing in individual stocks is pointless when you could invest in ETFs instead, keep reading.

3 Reasons You Should Own Individual Stocks Over ETFs

Some extremely successful and smart investors, most notably Michael Burry, are bearish on Apple stock. In this article, I explore potential reasons why an investor might short Apple and I argue the bear case for Apple.

Apple: Exploring Michael Burry's Bear Case

Disney

Intuitive Surgical

NVIDIA

These stocks share one important common denominator: great long-term growth prospects.

5 Stocks I'll Almost Certainly Still Own in 2030

SPDR S&P 500 ETF Trust

The big R word is upon us. A recession is defined as two consecutive quarters of declining gross domestic product (GDP).

What to Expect from the Markets in a Recession

Matterport

Roblox

Unity Software

Investors are always looking for the next great area to park their capital, and virtual reality stocks are the perfect opportunity. While virtual reality technology is still in its infancy, it has already begun to make waves in the gaming and entertainment industries.

The 7 Best Virtual Reality Stocks to Buy Now

Nikkei says firm wants components bound for mainland to now comply with longstanding Beijing rule

Apple asks suppliers in Taiwan to label products as made in China – report

Trade Desk

The iPhone maker has a long history of disruption.

This Latest Move by Apple Should Have The Trade Desk Shaking in Its Boots

The Oracle of Omaha has made a huge bet on the tech giant.

Should You Really Follow Warren Buffett's Lead on Apple Stock?

Bank of America

Wells Fargo

Exxon Mobil

Buying Cheap Stocks Isn't the Same as Value Investing -- It Pays to Know the Difference

[Editor's note: “It's Time to Prepare for the Next Big Apple Product Launch ” was previously published in June 2022 . It has since been updated to include the most relevant information available.

It's Time to Prepare for the Next Big Apple Product Launch

Why an integration with Bitcoin could be next for Apple's personal finance ecosystem and what it would look like.

Could Apple Join Forces With Bitcoin?

Streaming giants might not have many sports licensing deals left to fight over.

The Streaming Wars Heat Up With NFL+ Launch; Which Stock Will Win?

Streaming success and positive second-quarter results led to a win for investors.

Why Apple Stock Jumped 18.9% in July

Maybe another bull market isn't imminent. But there are reasons to be cautiously optimistic.

3 Reasons I'm Getting More Bullish About Stocks

Starbucks

Labor unions have formed at more than 200 Starbucks, an Apple store, Google and elsewhere. Here's how it happened and why it's unusual in retail and tech.

Unions are forming at Starbucks, Apple and Google. Here's why workers are organizing now

Most investors in Apple (NASDAQ: AAPL) would have been happy with the company simply smashing analyst estimations in their fiscal Q3 earnings report last week.

Why Apple Could Be At All-Time Highs By Year End

Apple's cash position is plunging, and that's positive for both the business and the company's shareholders.

Apple's enviable cash hoard is dwindling. Here's what that means for the stock.

Apple Inc has asked suppliers to ensure that shipments from Taiwan to China comply with the latter's customs regulations to avoid them from being held for scrutiny, according to a Nikkei report on Friday.

Apple asks suppliers to follow China customs rules - Nikkei

Markel

You don't need to fret about market uncertainty if you buy and hold these Buffett stocks.

3 Warren Buffett Stocks to Buy in August Without Any Hesitation

Berkshire Hathaway's $6.3 billion hidden portfolio has piled nearly all of its capital into two sectors.

Warren Buffett's Secret Portfolio Has 95% of Its Assets in These 2 Sectors

Short Hills Capital's Steve Weiss has been sitting in cash for most of the year, as he's held a bearish view on the market and has been largely correct.

This Market Bear Just Bought Apple, Amazon And Alphabet Shares: Why The Tech Investor Sees 'Clear Sailing' Ahead

Should you buy a great tech stock or an index of great tech stocks?

Better Buy: Apple or Every Nasdaq Stock?

Apple (NASDAQ: AAPL ), like other tech stocks, has bounced back in recent weeks. This is largely due to growing speculation that the Federal Reserve will cut interest rates in 2023 in order to minimize the impact of a recession.

Buy and Hold Apple Stock for the Long Term

FAANG stocks, including Alphabet and Apple, have been strong investments in the past. That doesn't mean that their future return outlook is equal, however.

Alphabet Vs. Apple: Why One Is The Clearly Better FAANG Choice

A 5Y Total Price Return of 348.9% and a 10Y Return of 783.6% suggest that AAPL could return 1500% in the next decade. With such handsome returns, stellar YoY revenue/profitability growth, and decent dividend yield of 0.54%, Apple remains recession-proof moving forward.

News for Apple Stock (AAPL)