Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Coca-Cola

Visa

Highly profitable and dependable businesses can be your key to generating strong investment returns. Let Warren Buffett guide you toward the best stocks to buy today.

Want to Get Richer? 3 Top Warren Buffett Stocks to Buy Now That Could Help You Build Lasting Wealth

For years, officials in China have been told to shun foreign devices. Now reports of renewed curbs have unnerved Apple's investors, heightening geopolitical tensions.

Chinese Warnings on iPhones Tap Deep Strain of Security Concerns

Microsoft

A $2 trillion market capitalization is rarefied air, to be sure.

1 Super Stock Set to Join Apple and Microsoft in the $2 Trillion Club

Moderna

The Consumer Price Index is expected to be up 3.6%. Results from Oracle, Adobe, and Lennar.

Apple, Moderna, Inflation, and More to Watch This Week

Apple has gotten smaller for three quarters in a row and new products are not likely to offset fresh woes in China — it most significant market

Watch Out Warren: $310 Billion Sub Peak, Apple's Market Value Could Fall

Why Apple's $310 Billion Market Value Decline Is Concerning For Warren Buffett

Apple is expected to debut its iPhone 15 lineup at the company's annual September keynote event on Tuesday, and it could introduce the biggest change to the phone's design in 11 years.

What to expect from Apple's iPhone 15 reveal

Apple's stock prices have suffered sizable corrections lately due to quarterly sales fluctuations and market concern about China's ban on its iPhone products. At times like this, it is always important to go back to basics and review if AAPL's long-term moat has changed or not. After analyzing its profitability, pricing power, and product lineups, my conclusion is that the moat is as wide as ever.

Apple Stock: Unfazed Buffett And iPhone 15 Vs. China Concern

Reports reveal that China banned government employees from using iPhones at work. The resulting selloff was swift and severe, wiping $230 billion from Apple's market cap.

Apple Just Shed More Than $230 Billion In Market Cap. Here's Why It's a Buying Opportunity.

Geopolitics may affect sales in a big market – and customers may be annoyed by the new charging socket too

China troubles could upset Apple's cart as it prepares to launch the iPhone 15

For phones over $600, the iPhone dominates the market with a 65% market share. Chinese consumers love Apple products.

Is Apple (AAPL) Stock a Risky Investment?

Apple Inc (NASDAQ:AAPL) shares struggled this week in the lead-up to the highly anticipated launch of the iPhone 15 on Tuesday on concerns about the tech titan's ability to retain its market share in China following the launch of Huawei's Mate 60 smartphone and reports that the country has banned the use of iPhones for work purposes by state employees. Shares of the tech titan have shed about 5% since the market open on Tuesday, the first trading day this week following the Labor Day long weekend, closing at about US$178 on Friday.

Apple's worrying week: China concerns mar upcoming iPhone 15 launch

Apple's latest earnings were a mixed bag, as growth stalls in hardware devices. The services business is thriving and Apple's install base of active devices continues to grow.

This Warren Buffett Stock Looks Too Good to Pass Up Right Now

Apple stock price historically drops the day after new iPhone releases, but the new product releases will assert Apple's dominance in the long term. This year's new iPhone event is expected to focus on higher price point versions to increase the average selling price and margins. An analyst predicts a 20% increase in Apple's stock due to higher pricing justified by improved chip, battery, and photo technology in the new iPhone Pro models.

Apple: iPhone 15, Understand Its Pricing Strategy

Apple stock is more expensive than ever, and that could be bad news for shareholders.

Is Apple Stock Overvalued?

Invesco QQQ

Vanguard Information Technology ETF

Apple (AAPL) shares had a rough week, tumbling almost 6% and dragging down a number of popular exchange-traded funds (ETFs) that are heavily exposed to the world's most valuable company.

Apple's Rough Week Dragged Many of the Biggest ETFs Down With It

Apple has lost nearly $200 billion in market value amid a string of reports citing iPhone curbs for workers in China, according to data collected by Dow Jones Market Data Group.

Apple lost nearly $200B in market capital in matter of days on reports of iPhone restrictions in China

GameStop

Kroger

Here are some of the major companies whose stocks moved on the week's news.

The Score: GameStop, Apple, Kroger and More Stocks That Defined the Week

Apple stock dropped more than 6% over Wednesday and Thursday. Scary, but shares are at support now.

The Apple Stock Rally Can Resume. Look At the Chart.

Apple is hoping that its new iPhones can bust a sales slump, fend off renewed competition from Huawei, and can persuade owners of Android phones to switch.

Apple's iPhone 15 event kicks off on Tuesday. Here's what to expect

China will be key to the success of the launch of Apple Inc (NASDAQ:AAPL)'s latest iPhone, the iPhone 15 which is releasing on Tuesday next week, according to analysts at Wedbush. “On the recent China news over the last few days, we believe, in a worst-case scenario, any China government agency iPhone ban is way overblown.

China key to Apple's iPhone 15 launch success

Reports of a Chinese government ban on Apple's (AAPL) iPhone have sent the stock lower and some of its suppliers are hurting too.

China's Apple iPhone Ban Is Hurting These Stocks Too

Apple's September 2023 event is coming up and that means new announcements. Here's analysis of possible iPhone 15 updates and other possible AAPL stock catalysts

Apple Event 2023: iPhone 15 & Apple Stock Catalysts

Apple sent a letter to Scott Wiener, a California senator, voicing its strong support for including supply chain (Scope 3) emissions in climate disclosures

Apple voices support for California climate bill proposing strict emissions reporting

Apple stock rebounded on Friday from a two-day dive as analysts called the pullback an overreaction to China government restrictions.

News for Apple Stock (AAPL)