Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple has reportedly made a strategic move to avoid a U.S. ban on some of its smartwatches. Facing a ban resulting from a patent dispute with global medical technology firm Masimo, Apple has decided to remove a blood oxygen feature from its Series 9 and Ultra 2 smartwatches, Bloomberg reported Monday (Jan. 15), citing a disclosure by Masimo.

Report: Apple Alters Disputed Smartwatches, Avoids US Ban

NEEDHAM, Mass.--(BUSINESS WIRE)-- #Apple--Global smartphone shipments declined 3.2% year over year in 2023 while Apple moved into the number 1 market position, according to new data from IDC.

Apple Grabs the Top Spot in the Smartphone Market in 2023 along with Record High Market Share Despite the Overall Market Dropping 3.2%, According to IDC Tracker

Apple will be allowed to sell a redesigned version of some of its smartwatches, after successfully arguing that some models do not contain a contested blood-oxygen detection technology, a court filing revealed Monday, in an effort to overcome a recent ban implemented by the U.S. International Trade Commission last month on certain Apple watch models because of an ongoing patent infringement case.

Apple Can Sell Redesigned Watches Despite Import Ban

Apple is offering temporary discounts on its iPhones and other products in China, in an extremely rare move for Apple that comes as competition within Asia's smartphone market grows more intense.

Apple is offering rare iPhone discounts in China

Apple delivered strong cash flow despite struggling with declining sales. The consumer tech company has established itself as a reliable operator in any part of the economic cycle.

Here's Why Apple Stock Climbed Nearly 50% Last Year

Zillow

Zoom Video

The work-from-home ( WFH ) phenomenon has faded tremendously, as many companies, large and small, are ordering their employees to spend at least a few days per week in the office. For example, JPMorgan (NYSE: JPM ), Apple (NASDAQ: AAPL ) and video game maker Activision Blizzard (NASDAQ: ATVI ) are among the huge companies ending or greatly curtailing WFH privileges.

Back to the Office? 3 Stocks Losing Ground as Companies Recall Remote Workers.

Apple is offering rare discounts on its iPhones in China, cutting retail prices by as much as $70 amid growing competitive pressure in the world's biggest smartphone market. The U.S. tech giant cut prices of some iPhones by 5%, its Chinese website showed on Monday.

Apple offers iPhone 15 at rare discount in China as competition intensifies

Import ban applies to Apple's Series 9 and Ultra 2 watches and stems from patent infringement dispute with Masimo

Redesigned Apple Watch not subject to import ban, US officials determine

U.S. Customs and Border Protection determined on Friday that Apple can use a redesign to bypass an import ban on newer Apple Watch models stemming from its patent infringement dispute with medical-monitoring technology company Masimo, according to a Monday court filing. The import ban, issued by the U.S.

Redesigned Apple Watches not subject to import ban, US Customs says

The Justice Department could be nearing the launch of a massive lawsuit against Apple this year that would aim to target the tech giant's alleged anticompetitive business practices, according to the New York Times.

With Apple lawsuit looming, antitrust expert says tech giant might not fare well under the DOJ's microscope

In the seven years since its launch, Nintendo has not once cut the price of its rabidly popular Switch gaming console. Nor should it: the Switch has sold over 132 million units, making it the Japanese gaming giant's second-best-selling device behind the Nintendo DS.

Apple's iPhone 15 price cut an ominous sign for Cupertino megacap

The tech company is offering discounts on some newer models of its smartphone in the country.

Apple Cuts iPhone Prices in China. What It Means for the Stock.

Apple's stock is loved by many, and offers significant capital appreciation, but is a horrible investment for dividend investors. The company's dividend increases have been meager, with just a $0.01 increase since the stock split in 2020. Despite having ample cash flow and a strong balance sheet, Apple has not shown a commitment to rewarding shareholders through dividends.

Apple: Buffett Likes Them But I Don't And Here's Why

Among Apple Inc.'s (NASDAQ: AAPL) biggest strengths is that it rarely offers product price discounts.

Apple Weakness Grows on iPhone Discount

Berkshire Hathaway has made a killing on its Apple investment, which now makes up nearly half of the company's entire stock portfolio. For years, Buffett has appreciated Apple's strong brand and impressive financials.

Almost Half of Warren Buffett-Led Berkshire Hathaway's $358 Billion Portfolio Is Invested in Only 1 Stock

Amazon

Charter Communications

Kraft Heinz

Microsoft

Sirius XM Holdings Inc

Buffett's six Nasdaq-100 stocks represent the tech, consumer goods, and communications sectors. Some of them don't seem likely to deliver impressive growth, but others could have upside potential.

Warren Buffett Owns 6 Nasdaq-100 Stocks. Here's the Best One to Buy Right Now.

Apple has discounted newer iPhones in China for the first time in years, amid mounting demand concerns. (Apple)

Apple Discounts iPhones In China Amid Weak Demand

Bank of America

Chevron

Coca-Cola

Occidental Petroleum

The Oracle of Omaha has overseen a nearly 4,500,000% return in his company's Class A shares (BRK.A) since becoming CEO in the mid-1960s. Dividend stocks are Berkshire Hathaway's unsung hero.

Warren Buffett Is Raking in $4.65 Billion in Annual Dividend Income From These 6 Stocks

Apple faces rising competition in China from local players like Xiaomi and a resurgent Huawei, which are offering competitive high-end products.

Apple offers rare iPhone discount in China as demand fears rise

Apple is reportedly closing down a 121-person artificial intelligence (AI) team based in San Diego. This group, called Data Operations Annotations, was informed last week that they would be relocating to Austin to merge with a similar team, Bloomberg News reported Sunday (Jan. 15), citing people familiar with the matter.

Report: Apple Closing San Diego-Based AI Operations

Mastercard

Apple's lucrative business model can reward shareholders for many years. Buffett's Berkshire Hathaway was buying more shares of top energy producer Occidental Petroleum in December.

3 Super Warren Buffett Stocks to Buy in January

Though the stock has pulled back some, shares still aren't cheap. Strong growth in Apple's services segment is a promising development for the business's long-term growth potential.

Apple Stock: Time to Buy the Dip?

Buffett is one of history's shrewdest and most successful dividend investors. Even though Apple's dividend yield is relatively small today, it generates huge income for Berkshire Hathaway.

Warren Buffett's Biggest Bets: 56.6% of Berkshire Hathaway's $359 Billion Portfolio Is Invested in These 2 Passive-Income-Generating Blue Chip Dividend Stocks

Apple has split its stock five times. Its stock doesn't seem ripe for another split yet.

Stock-Split Watch: Is Apple Next?

Buffett's knack for spotting great businesses has delivered staggering returns for Berkshire shareholders. Kraft Heinz owns top brands that could drive profitable growth as inflation moderates.

News for Apple Stock (AAPL)