Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Amazon

Microsoft

NVIDIA

Schwab Short-Term US Treasury ETF

Vanguard S&P 500 ETF

With the latest acquisition of the Schwab Short-Term U.S. Treasury ETF to The Dividend Income Accelerator Portfolio, we have successfully managed to further reduce portfolio volatility.

Why To Add SCHO To Your Dividend Portfolio

Apple's services segment continues to shine. The company depends on selling phones and computers, and the growth just isn't there right now.

How Much Longer Will Apple Underperform the Nasdaq Composite?

Apple's growth has been lackluster for more than a year. The stock is valued highly for its performance.

Warren Buffett Sells Apple Shares. Should You Follow His Lead?

Apple Inc. (NASDAQ: AAPL) stock has had an uncharacteristically bad year.

Can Apple Sell 250 Million iPhones This Year?

“Apple's Vision Pro mixed reality headset opens doors to exciting content, immersive experiences and opportunities for retailers and brands to engage consumers with their products, increase sales and achieve greater efficiencies,” said John Shapiro Chief Products Technology Officer of Lightspeed a leading software company.

Apple's Vision Pro Discussed By Lightspeed

Apple is considering smart rings, smart glasses, and putting cameras on AirPods. Apple has previously filed patents related to smart glasses and rings.

Apple has reportedly discussed ideas including a smart ring and glasses — and putting tiny cameras on AirPods

Buffett appears to be defying the conventional wisdom with his aggressive investment in Occidental Petroleum. Occidental could have a massive opportunity with its direct air capture technology.

This Could Be Warren Buffett's Shrewdest Big Bet Since Making Billions on Apple

Alphabet

Apple's head of services, Eddy Cue, felt that Microsoft was not investing nearly as much as Google when it came to search advertising.

Google says Microsoft offered to sell Bing to Apple in 2018, but search-quality issues got in the way

The Vision Pro starts at $3,499. That's a lot more expensive than competing headsets, such as Meta's Quest 3.

Here's why the $3,500 Apple Vision Pro headset is so expensive

Taiwan Semiconductor Manufacturing

Apple's revenue growth has been trailing its peers' for a while. Apple's management hasn't laid out an AI strategy.

1 Stock I'd Drop From the "Magnificent Seven" and 1 I'd Add

Tesla

The "Magnificent Seven" refers to seven mega-cap companies that have been driving most of the EPS growth in 2023 & 2024. The group has now shrunk to a "Fantastic Four" with Microsoft, Nvidia, Amazon, and Meta experiencing significantly better returns. The combined market cap of the Magnificent Seven is $13 trillion, driving ETF concentration and overshadowing economies of whole countries.

Rating All "Magnificent 7" Stocks By Their Return Potential

The "Magnificent Seven" dominate the stock market to a worrying extent, one expert says. Deutsche Bank's economics chief, Jim Read, said investors should be wary of an economic slump.

'Magnificent 7' tech stocks are dangerously dominant — and recession's still a real risk, top economist warns

3D Systems

The Computer - Mini Computers industry participants like Apple (AAPL), HP (HPQ) and 3D Systems (DDD) are benefiting from the strong demand for enterprise devices amid stiff macroeconomic challenges globally.

3 Stocks to Watch From the Prospering Computer Industry

Tyler Technologies

Exxon Mobil

There has been chatter in financial circles about whether this is a good time to pick growth stocks to buy and hold, as the concentration of market gains in a few large technology companies over the past year concerns investors. Just seven mega-cap stocks accounted for 69% of the 2023 gains of the S&P 500 index.

3 Growth Stocks to Buy and Hold to Build Future Fortune

Bank of America

Chevron

Hess

Kraft Heinz

Coca-Cola

Monster Beverage

Occidental Petroleum

Warren Buffett Collects a Massive $4.79 Billion in Income from 6 Top Stocks

Apple's long-term bet on India is beginning to pay dividends. The company's iPhone revenue in India jumped 42% year-on-year in 2023 to $8.7 billion, Morgan Stanley wrote in a note on Friday.

Apple's India iPhone business outpaces individual EU countries, Morgan Stanley says

Spotify

Apple Inc (NASDAQ:AAPL, ETR:APC) has hit back at Spotify's long-standing complaint to the EU, accusing the music streaming giant of seeking "limitless" access to Apple's tools without being willing to pay for them. This spat comes amidst a potential €500m EU fine facing Apple over claims of anti-competitive behaviour linked to its App Store rules.

Apple hits back in Spotify spat as it faces potential €500m EU fine

Tech firm condemns streamer for seeking to overturn its App Store rules as EU judgement is expected

Apple says Spotify wants ‘limitless' access to its tools without paying

Apple Inc. AAPL, +1.12% debuted “Apple Sports” on Wednesday, an iPhone app that gives sports fans access to real-time scores, stats, lineups and betting odds, in an effort to become the go-to place sports fans get their latest news.

Why Apple's new Sports app could be bad news for Google

With the European Commission set to rule on Spotify's complaint focused on competition in the streaming music market, there are hints that the ruling will not be in Apple's favor.

As possible EC fine nears, Apple claims Spotify is trying to get ‘limitless access' to its tools without paying

American Express

Warren Buffett Has 75% of Berkshire Hathaway in 5 Sizzling Dividend Stocks

Apple Inc. is upgrading the security of its iMessage app, aiming to fend off a looming future threat: advanced quantum computing attacks.

Apple boosts iMessage security to fend off quantum computing attacks

Microsoft shares are up nearly 55% over the last year thanks to reliable financial growth and an expanding position in AI. Apple's history of dominance in tech suggests it could lead the VR/AR market in the not-so-distant future.

Better Tech Stock: Microsoft vs. Apple

Reducing his position, well-known investor Warren Buffet recently acknowledged Apple's (NASDAQ: AAPL ) track record of growth. Even though difficulties persist in the Chinese market, Apple's strong brand opens doors to more possibilities.

Surprise! Why Warren Buffet's Apple Stock Trim Is Actually a Buy Opportunity for Investors.

Apple (NASDAQ: AAPL) has been the single largest holding in the portfolio of perhaps the most famous investor of all time, the Oracle of Omaha, Warren Buffett, and his Berkshire Hathaway (NYSE: BRKA, BRKB). As of the latest filing, in fact, it accounts for as much as 50.19% of the portfolio, even after the sale of approximately $2 billion worth of AAPL shares.

News for Apple Stock (AAPL)