Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's offer to open its tap-and-go mobile payments system to rivals is set to be approved by EU antitrust regulators as soon as next month after it tweaked some of the terms, people familiar with the matter said.

Apple's offer to open up tap-and-go tech to be approved by EU next month, sources say

Apple Says China Ordered Removal of WhatsApp, Threads From App Store

Apple just removed WhatsApp, Signal, and other messaging apps from its Chinese app store. Big Tech is used to these compromises in order to do business in various parts of the world.

Here's what Apple will say if a US TikTok ban becomes law

NIKE

Tesla

The performance of a few S&P 500 members in 2024 has left a sour taste in investors' mouths, with beloved stocks such as Nike NKE, Tesla TSLA, and Apple AAPL unable to gain any meaningful traction.

Are These Beaten-Down S&P 500 Members Worth a Buy?

Apple Inc (NASDAQ:AAPL, ETR:APC) has been ordered to remove Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB)-owned messaging app WhatsApp and social media platform Threads from its App Store in China due to national security concerns. “We are obligated to follow the laws in the countries where we operate, even when we disagree,” Apple said in a statement.

Apple ordered to remove WhatsApp and Threads from China App Store

Apple on Friday said it has pulled WhatsApp, Threads, Signal and Telegram from the App Store in China.

Apple pulls Meta's WhatsApp, Threads from China App Store

Amazon

Alphabet

Microsoft

NVIDIA

Big drops in two of the Magnificent Seven stocks hasn't dented the group's influence on the S&P 500. In fact, they dominate more than ever.

Magnificent 7 Stocks Dominate The S&P 500 Even More Now

Apple has removed the Meta-owned end-to-end encrypted messaging app WhatsApp from its App Store in China following a government order citing national security concerns, the news agency Reuters reported Friday. Meta's newer, Twitter-esque text-based social networking app, Threads, has also been pulled from the App Store for the same reason, it said.

Apple pulls WhatsApp, Threads from China App Store following state order

Apple Inc. has removed WhatsApp and Threads from its China store after it was ordered to by the Chinese government, the Wall Street Journal and other media outlets reported on Friday.

Apple removes WhatsApp and Threads from China store after order from government: WSJ

Earnings season is a high-stakes time. Fortunes can be won or lost depending on whether a company beats or misses Wall Street expectations.

3 Stocks With the Most Potential to Plunge on Q1 Earnings

Advanced Micro Devices

Taiwan Semiconductor Manufacturing

Not too long ago, GameStop (NYSE: GME ) and other meme stocks took the stock market by storm, leveraging the power of Reddit's (NYSE: RDDT ) communities. This movement took beaten-down stocks (for mostly good reason) to the moon, highlighting the massive influence of retail investors.

Wall Street Favorites: 3 Meme Stocks With Strong Buy Ratings for April 2024

Apple was ordered to remove some messaging services from China's App Store including some owned by Meta Platforms, according to a report.

Apple's China Problems Just Got Worse. They Involve Meta Now, Too.

Future iPhones could increasingly rely on AI chips. But current iPhone demand continues to disappoint.

Apple Just Posted Its Largest Single-Session Pop in Over 11 Months After Artificial Intelligence (AI) Update. Is the "Magnificent Seven" Stock Returning to Growth?

American Express

Bank of America

Coca-Cola

The Oracle of Omaha has delivered a greater than 4,900,000% aggregate return in his company's Class A shares (BRK.A) since becoming CEO of Berkshire Hathaway. Portfolio concentration has been integral to Berkshire Hathaway's sustained outperformance of the benchmark S&P 500.

68% of Warren Buffett's $372 Billion Portfolio Is Invested in Just 4 Stocks

Chevron

Kraft Heinz

Occidental Petroleum

Warren Buffett's Berkshire Hathaway has more than $10 billion invested in seven stocks, but Apple is its largest holding by a wide margin. Apple is losing market share to smartphone competitors in China, and the European Union's Digital Markets Act could weaken its ability to monetize the App Store.

Warren Buffett Has Over $10 Billion Invested in 7 Stocks. Here's the Best Stock to Buy Right Now, According to Wall Street.

Bad news for Apple: iPhones have yet another new competitor in China. Huawei just released a new line of smartphones called the Pura 70.

Huawei just gave Tim Cook a new headache in China

A variety of negative factors, including concern that the company is falling behind in AI, have hurt the stock.

Apple Stock Is Falling. The CEO and Other Executives Just Sold Shares.

Apple has removed Meta's WhatsApp and Threads from its App Store in China on orders from the country's internet regulator, US media reported Friday.

Apple drops WhatsApp, Threads from China App Store on govt order: Reports

Apple took down several popular messaging apps—including Meta's WhatsApp—from the iPhone's Chinese App Store on Friday to comply with an order from authorities in Beijing.

Apple Takes Down WhatsApp And Other Popular Messaging Apps From Chinese App Store

Company says Chinese government ordered it to remove two Meta-owned apps for ‘national security' reasons

Apple removes WhatsApp and Threads from Chinese App Store

Apple has removed WhatsApp and Threads from its Chinese app store following a government order. WhatsApp has been blocked in China since 2017 and its parent company Meta since 2009.

China just made it even harder for people in the country to access WhatsApp and Threads

Apple said it removed WhatsApp and Threads in its China app offerings Friday on Beijing's orders, amid technological tensions between the U.S. and China.

Apple Says It Was Ordered to Pull WhatsApp From China App Store

Apple removed Meta Platforms' WhatsApp and Threads from its app store in China on Friday saying it was ordered to by the government, the Wall Street Journal reported.

Apple removes WhatsApp, Threads from China app store, WSJ reports

AutoZone

Home Depot

Buybacks are another way to return cash to shareholders besides dividends. In recent years, buybacks have increased in popularity, exceeding dividends due to their flexibility.

Forget Dividends, Buy These 3 Buyback Behemoths Instead

Maxim Group initiated Apple stock with a hold rating and a $178 price target on Wednesday. Concerns center on Apple's vulnerability to slowing iPhone sales in China.

News for Apple Stock (AAPL)