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WIX
Volume: 492.24K

Wix.com (WIX) Stock Forecast & Price Target

Wix.com (WIX) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 24%
Buy 33%
Hold 38%
Sell 5%
Strong Sell 0%

Bulls say

Wix.com is supported by accelerating Self Creators growth, which rose 14% y/y in 2Q, alongside total ARR of $1.96B and revenue growth of 15% y/y, showing durable demand across its core platform and business solutions. Its positive outlook also rests on Base44, where the launch of the in-house Base1 model in June is expected to lift Base44 non-GAAP gross margin to about 60% in 2H26 from near-zero entering the year, while management expects consolidated 2026 FCF margin in the high-teens and revenue growth in the low-to-mid-teens. Even with Partner softness and GPV headwinds, the company reported revenue and operating income above estimates, and the improving margin profile plus reinvestment into growth suggest meaningful operating leverage ahead.

Bears say

Wix.com is facing a fundamentally weaker setup as slower user growth, deteriorating free-to-premium conversion, and declining customer acquisition efficiency threaten the economics of its self-create business. AI-powered vibe coding tools and intensifying competition, especially in partner and e-commerce channels, are pressuring market share, while Q1/26 partner weakness and unproven Base44 value creation add uncertainty around future growth. At the same time, margin compression and limited operating leverage are weighing on free cash flow visibility, and the risk of SMB churn rises if macro conditions weaken or pricing becomes less acceptable.

Wix.com (WIX) has been analyzed by 21 analysts, with a consensus rating of Buy. 24% of analysts recommend a Strong Buy, 33% recommend Buy, 38% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.

Wix.com (WIX) Analyst Forecast & Price Prediction

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FAQs About Wix.com (WIX) Forecast

Analysts have given Wix.com (WIX) a Buy based on their latest research and market trends.

According to 21 analysts, Wix.com (WIX) has a Buy consensus rating as of Nov 7, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $88.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $88.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wix.com (WIX)

Volume: 492.24K

Wix.com (WIX) Analyst Forecast & Price Prediction

Get the latest Wix.com (WIX) stock forecast, including analyst ratings and price predictions, with real-time AI-powered fundamental data and custom analysis

Start investing in Wix.com (WIX)

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