
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com demonstrates a positive outlook as its revenue projections for 2026 have been revised upward, reflecting a 1% increase due to better-than-expected performance, particularly in partner revenue which reached $203 million, driven by strong adoption of its Wix Studio offering among agencies. Additionally, the Annual Recurring Revenue (ARR) from its Base44 initiative exceeded previous guidance, expanding to $59 million by the end of 2025 and accelerated to $100 million in the first quarter of 2026, showcasing robust growth in its business solutions segment. The company's fundamentals indicate an anticipated 8.1% year-over-year growth in core revenue, supported by a boost in bookings and a favorable trend in registered user conversion, positioning Wix favorably in the financial markets.
Bears say
Wix.com has experienced a significant stock decline of approximately 56% over the trailing twelve months, primarily driven by heightened market concerns regarding potential AI disruptions impacting traditional web-creation platforms. The company's guidance indicates a concerning forecast of gross margin degradation, with projected revenue growth decelerating, raising worries about sustained demand for its services amid slowing registered user growth and potential challenges in monetization. Furthermore, the company faces risks such as stagnating annual recurring revenue (ARR) due to sluggish subscriber additions and faltering momentum in key markets, including international expansion.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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