
Wingstop (WING) Stock Forecast & Price Target
Wingstop (WING) Analyst Ratings
Bulls say
Wingstop's rapid expansion is evidenced by the significant increase in net unit growth, with a projected 18.8% increase for 2025 and strong development guidance for 2026 indicating ongoing momentum in store openings. The company's franchise-heavy model continues to deliver substantial returns, with franchisees driving aggressive growth despite macroeconomic uncertainties, leading to an increase in development guidance every quarter since 2024. Additionally, with a robust ad fund growth forecast of mid-teens percentages for 2026, Wingstop's focus on enhancing unit economics and international development positions it favorably for sustained performance in the competitive restaurant industry.
Bears say
Wingstop reported the weakest same-store sales in its history during the third quarter of 2025, with domestic same-store sales declining by 5.6%, reflecting the financial strain on lower-income consumers, particularly within the Hispanic demographic. The company's EBITDA projections fell short of both prior estimates and consensus, prompting analysts to lower future sales expectations significantly to -3.5% and 1.0% for 2025 and 2026, respectively. Additionally, challenges such as heightened competition, slowing growth in digital ordering, and difficulties in expanding beyond the core southern market have negatively impacted Wingstop's outlook, suggesting a challenging environment going forward.
This aggregate rating is based on analysts' research of Wingstop and is not a guaranteed prediction by Public.com or investment advice.
Wingstop (WING) Analyst Forecast & Price Prediction
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