Wingstop (WING) Stock Forecast & Price Target

Wingstop has demonstrated a robust growth trajectory in its development narrative, with net unit growth of 18.8% in 2025 and a strong increase in guidance for 2026, indicating sustained expansion efforts even amidst macroeconomic uncertainties. The company has consistently raised its development guidance, showcasing a commitment to increased franchise openings, which have led to a solid performance with 114 new stores opened in the third quarter alone. Additionally, the impressive 70% returns for franchisees are expected to drive mid-teens percentage growth in the advertising fund, further bolstering Wingstop's financial outlook and operational momentum.

Wingstop has reported its weakest same-store sales performance in history, with domestic same-store sales decreasing by 5.6%, significantly worse than both estimates and consensus expectations, driven by reduced spending among lower-income consumers. The company’s EBITDA projections have also been lowered, indicating a potential ongoing negative trend, with revised estimates showing declines in same-store sales for the upcoming years due to persistent macroeconomic pressures and intensified competition in the chicken market. Additionally, the challenges in expanding beyond its core South market and declining service levels amid elevated development further support a negative outlook for the company's financial performance.