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UPBD Stock Forecast & Price Target

UPBD Analyst Ratings

Based on 4 analyst ratings
Strong Buy
Strong Buy 75%
Buy 25%
Hold 0%
Sell 0%
Strong Sell 0%

Bulls say

Upbound Group Inc. demonstrated an impressive 11% year-over-year growth in gross merchandise value (GMV) for 3Q25, indicating its ability to navigate risk while expanding its market presence. The company experienced accelerated revenue growth primarily from Acima, which suggests a successful acquisition of new accounts and a promising trajectory for future performance. Additionally, the potential for higher earnings quality from Brigit, along with the expectation of improved risk-adjusted margins by capturing market share from prime lenders, further reinforces a positive outlook for Upbound Group's stock.

Bears say

Upbound Group Inc. has faced notable challenges, highlighted by its fourth-quarter 2025 guidance, which missed consensus expectations for EBITDA by 11% and EPS by 14%. Analysts have expressed concern that the Acima segment, which is critical to the company's revenue, may experience losses increasing from 10% to as much as 16.5%, raising fears of deterioration in subprime consumer credit that could significantly impact Upbound's earnings and book value. As a result of these factors, there has been a downward revision of EPS estimates for 2026 and 2027 by 13% and 10%, respectively, alongside a substantial reduction in the target price for the stock.

UPBD has been analyzed by 4 analysts, with a consensus rating of Strong Buy. 75% of analysts recommend a Strong Buy, 25% recommend Buy, 0% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Upbound Group Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Upbound Group Inc (UPBD) Forecast

Analysts have given UPBD a Strong Buy based on their latest research and market trends.

According to 4 analysts, UPBD has a Strong Buy consensus rating as of Dec 5, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $32.50, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $32.50, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Upbound Group Inc (UPBD)


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