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ULTA
Volume: 782.18K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 20 analyst ratings
Buy
Strong Buy 40%
Buy 40%
Hold 15%
Sell 5%
Strong Sell 0%

Bulls say

Ulta Beauty is a top beauty retailer with a proven track record of strong sales growth. Their competitive advantage lies in their diverse product offering, competitive pricing, and successful omnichannel model. Recent investments will begin to show leverage in 2026, which will further drive share gains and profitability. With a focus on social media and influencer marketing, as well as new initiatives like TikTok shopping, Ulta remains well-positioned for continued success in the beauty industry.

Bears say

Ulta Beauty is facing several challenges including the potential for decreased revenue due to higher prices post-tariffs, the impending end of its partnership with Target, and increased competition from online retail giant Amazon. Additionally, the stock is currently trading at a discount compared to its historical levels. These factors, combined with higher expenses impacting earnings, have led to a decline in stock performance. However, the company's strong comp sales growth and expected improvement in expenses in the future could provide buying opportunities for investors. Risks to the stock include macroeconomic factors, competitive pressures, and execution issues.

Ulta Beauty (ULTA) has been analyzed by 20 analysts, with a consensus rating of Buy. 40% of analysts recommend a Strong Buy, 40% recommend Buy, 15% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 20 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of May 20, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $681, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $681, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 782.18K

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