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ULTA
Volume: 172.13K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 20 analyst ratings
Buy
Strong Buy 40%
Buy 40%
Hold 15%
Sell 5%
Strong Sell 0%

Bulls say

Ulta Beauty is maintaining a strong position in the beauty retail industry with the largest number of freestanding stores in the US and strong sales in their core categories of cosmetics, fragrances, skin care, and hair care. The company also has a differentiated model with salon services and international expansion through partnerships in the UK, Ireland, Mexico, and the Middle East. Despite market concerns about expenses, Ulta continues to deliver strong comps and profits, making it an attractive investment opportunity.

Bears say

Ulta Beauty is facing several headwinds that are likely to negatively impact its sales and margins in the near term. These include tariffs, potential increases in unemployment, and potential pressure from online retailers leading to market share loss and lower margins. Additionally, the company's high SG&A growth has outpaced sales growth in the past three years, and its expense plan for 2026 may not result in leverage until the second half of the year. Furthermore, the company is currently trading at a discount to the market and its historical P/E, indicating a lack of confidence among investors in its future performance.

Ulta Beauty (ULTA) has been analyzed by 20 analysts, with a consensus rating of Buy. 40% of analysts recommend a Strong Buy, 40% recommend Buy, 15% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 20 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of Aug 25, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $644.80, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $644.80, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 172.13K

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