Sobr Safe Inc

SOBR Safe, Inc. engages in the development, marketing, and sale of a non-invasive alcohol sensing system with ignition interlock. The firm developed an alcohol detection device called SOBR, which is used for detecting alcohol in a person's system by measuring the ethanol content in their perspiration. The company was founded on July 4, 2004 and is headquartered in Greenwood Village, CO.

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TerraTech Completes U.S. SOBRcheck Rollout, 300 Employees Now Proving Alcohol Fitness for Duty DENVER, CO / ACCESSWIRE / May 23, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced that oil and gas customer TerraTech Services (TerraTech) has completed the rollout of SOBRcheck™ to of all of its 16 facilities1 across 11 states, for both fleet and workplace applications. TerraTech, one of the world's largest oilfield services and logistics providers, has now integrated SOBRcheck passive alcohol screening into its core safety protocols - each of its approximately 300 service center employees scan up to four times a day to continually verify alcohol fitness for duty.

SOBRsafe and TerraTech Have Created a New Standard for Alcohol Safety in Oil and Gas

DENVER, CO / ACCESSWIRE / May 17, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of next-generation transdermal alcohol detection solutions, today announced that the Company will be participating in the Lytham Partners Spring 2023 Investor Conference taking place virtually on May 18, 2023. The Company's webcast presentation will be available for viewing at 9:00am ET on Thursday, May 18, 2023, on SOBRsafe's website here or on the conference website here.

SOBRsafe CEO Dave Gandini to Present at the Lytham Partners Spring 2023 Virtual Investor Conference

Pre-Order Activates Multiple Distributors, Empowers Strategic Partnerships with Advocacy Groups DENVER, CO / ACCESSWIRE / May 11, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced that SOBRsure™, a revolutionary alcohol monitoring wristband for teen drivers, is now available for pre-order. According to the National Highway Traffic Safety Administration, car crashes are a leading cause of death for teens, and about a quarter of fatal crashes involve an underage drinking driver.

SOBRsafe Enters $35 B Wearables Market with Game-Changing Alcohol Safety Wristband for Teen Drivers, Now Available for Pre-Order

DENVER, CO / ACCESSWIRE / May 9, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of next-generation transdermal alcohol detection solutions, today announced that the Company will be presenting at the Sidoti Micro Cap Conference on May 11, 2023. SOBRsafe Chairman & CEO Dave Gandini will present at 1:00pm ET.

SOBRsafe CEO Dave Gandini to Present at Sidoti Micro Cap Investment Conference

DENVER, CO / ACCESSWIRE / April 27, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of next-generation transdermal alcohol detection solutions, today announced that the Company will be presenting at the Aegis Capital Virtual Conference on May 2, 2023. SOBRsafe Chairman & CEO Dave Gandini will present at 2:30pm ET.

SOBRsafe to Present at the Aegis Capital Virtual Conference

In Total, 79 Alcohol Detection Sales Reps Now Selling SOBRcheck to 15,000+ Established Customers DENVER, CO / ACCESSWIRE / April 26, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced that it has partnered with Think Twice (www.DUIprevention.org) to advocate SOBRsafe's technology to enterprise employers across key commercial markets. Founded in 2016, Think Twice is a leading provider of public safety products and programs throughout the United States and Canada.

New SOBRsafe Distributor with 5,000+ Customers Seeks to Replace Breathalyzers with SOBRcheck

Dave Discusses North American Adoption and Implementation, and Additional Expansion Opportunities DENVER, CO / ACCESSWIRE / April 20, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that CEO Dave Gandini was interviewed on April 12th at the Nasdaq MarketSite, by veteran broadcaster Jane King. Jane was previously a correspondent for CNN and Bloomberg Television, and is currently CEO of LilaMax Media and a consultant to the Wall Street Journal.

SOBRsafe CEO Dave Gandini Sits Down with Veteran Broadcaster Jane King at Nasdaq MarketSite

Already a SOBRsafe Customer, the Fox Group Becomes its 13th North American Distributor DENVER, CO / ACCESSWIRE / April 18, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that it has signed a distribution agreement with previously announced customer the Fox Group. Through its commercial driver training portfolio, the Fox Group has established relationships with significant employers in key SOBRsafe markets such as oil and gas, mining and trucking.

Fox Group Intends to Drive SOBRsafe Adoption in Oil and Gas, Mining and Trucking

Premier, Progressive Colorado Facility Validates Use of SOBRcheck™ for Residential Treatment DENVER, CO / ACCESSWIRE / April 12, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that it has signed a software as a service (SaaS) agreement with the Foundry Treatment Center (Foundry), based in international travel destination Steamboat Springs, Colorado. Foundry is a premier, progressive facility offering comprehensive substance use and co-occurring mental health disorder treatment.

SOBRsafe Continues Expansion into Rehabilitation with Inpatient Application

DENVER, CO / ACCESSWIRE / March 31, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe" or the "Company"), providers of industry-leading alcohol detection solutions, today announced financial results for the full year ended December 31, 2022. 2022 Highlights Capital Markets - SOBRsafe raised a total of $19.5 million in 2022, in historically challenging market conditions.

SOBRsafe Reports Full Year 2022 Results

In prominent business publication, safety leader says SOBRsafe's technology gives TerraTech an edge on its competitors DENVER, CO / ACCESSWIRE / March 30, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that oil and gas customer TerraTech Services (TerraTech) has been featured in the Denver Business Journal. The article describes how TerraTech, one of the world's largest oilfield services and logistics providers, is leading the way in industry alcohol safety by implementing SOBRcheck™ for uniform daily screening at its 17 US locations As excerpted from the article, "Because of the nature of our industry and the high potential for catastrophic incident, to add that extra layer of protection with SOBRcheck is a no-brainer," TerraTech Health, Safety and Environment Manager Jerry Smith said.

SOBRsafe in the Media: How a US Oilfield Servicer is Preventing Catastrophe Through Alcohol-Detection Tech

Customer Parent Company Owns Trucking, Labor, Mining, Oil & Gas and Aeronautics Assets DENVER, CO / ACCESSWIRE / March 28, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that it has signed a software as a service (SaaS) agreement with the Fox Group, based in British Columbia, Canada and with operations in the United States. The Fox Group is a leader in North American commercial driver education, counting Provincial Driver Training Institute (PDTI), North Shore Driving School (North Shore) and Fox Professional Driver Training Centers (FoxPro) among its portfolio holdings.

SOBRsafe Signs International Trucking School, Numerous Locations Targeted for Expansion

Alco Prevention Canada Accelerates SOBRsafe's Entry to the Canadian Market and Beyond DENVER, CO / ACCESSWIRE / March 21, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that it has begun its international expansion with the signing of global distributor Alco Prevention Canada (Alco). Founded in 1989, Alco is a leading provider of preventative alcohol detection solutions, selling to more than 5,000 customers across 45 countries.

SOBRsafe Expanding Internationally with Canada-Based Global Distributor

Dave Gandini is also the Current Featured Executive in the Denver Business Journal DENVER, CO / ACCESSWIRE / March 15, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that its Chairman & CEO Dave Gandini has been recognized as a 2023 Titan 100. The Titan 100 program recognizes Colorado's Top 100 CEOs & C-level executives.

SOBRsafe's Gandini Named a Colorado Top 100 CEO for Exceptional Leadership, Vision and Passion

NEW YORK, NY / ACCESSWIRE / March 10, 2023 / Aegis Capital Corp. acted as Exclusive Placement Agent on a $3.5 Million Convertible Senior Notes Offering for SOBR Safe, Inc. (NASDAQ:SOBR). About SOBR Safe, Inc. The annual cost of alcohol abuse in the U.S. is $249 billion.

Aegis Capital Corp. Acted as Exclusive Placement Agent on a $3.5 Million Convertible Senior Notes Offering for SOBR Safe, Inc. (NASDAQ:SOBR)

DENVER, CO / ACCESSWIRE / March 9, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced the closing of its offering of $3.5 million aggregate principal amount of convertible senior notes due 2025 (the "Notes"), and accompanying warrants (the "Warrants") to purchase approximately 0.38 million shares of common stock. The Company intends to replace approximately $2.5 million in existing maturing debt.

SOBRsafe Completes Strategic Refinance of Maturing Debt

Further Stabilizing Financial Position, Accelerating Product Enhancements DENVER, CO / ACCESSWIRE / March 7, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced it has signed a securities purchase agreement to issue to certain investors $3.5 million aggregate principal amount of convertible senior notes due 2025 (the "Notes") and accompanying warrants (the "Warrants") to purchase approximately 0.38 million shares of common stock. The Company intends to replace approximately $2.5 million in existing maturing debt.

SOBRsafe Completing Strategic Refinance of Maturing Debt

SOBR Safe is disrupting the alcohol testing industry. The company offers a stationary and a wristband product to replace breathalyzers.

SOBR Safe: A First-Mover In Workplace And Motor Vehicle Safety

Provider to Ford, Chrysler and GM, BGM Electronic Services Seeks to Further Enhance Strong Safety Record DENVER, CO / ACCESSWIRE / February 16, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced that prominent product development and manufacturing firm BGM Electronic Services, Inc. (BGM) is implementing SOBRcheck™ as its new front line alcohol screening solution. This signals SOBRsafe's entry into the $4 billion1 U.S. manufacturing market.

SOBRsafe Gains Entry to Manufacturing Market with GM-Awarded Customer

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New Director of Commercial Development is Expert in Fleet Technology for Oil & Gas, Construction, Schools DENVER, CO / ACCESSWIRE / February 9, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced the hiring of Chris Burton, Director of Commercial Development. With over 15 years of enterprise technology sales success, Chris is introducing SOBRsafe to the $8 billion1 U.S. telematics market through established industry relationships - which include original equipment manufacturers (OEMs) Daimler, Freightliner, Continental and Thomas Built Buses.

SOBRsafe Enters $8 Billion US Telematics Market with Award-Winning Sales Leader

SOBRsure™, Fitness-style Wearable for Alcohol Monitoring, Could Revolutionize Alcohol Rehab, Fleet Safety DENVER, CO / ACCESSWIRE / February 7, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that it has reached the final stage of product development for its alcohol monitoring wearable SOBRsure™, shipping multiple pre-commercial units to industry experts for environmental validation. Thereafter, SOBRsafe intends to launch commercial production and sales efforts for the $875 million rehabilitation and $9.5 billion fleet & facility markets1.

SOBRsafe Ships Wearable Bands to Industry Experts for Validation - Final Step Prior to Commercial Sales

DENVER, CO / ACCESSWIRE / February 3, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today confirmed that it can help prevent school bus accidents like the one that occurred on January 27, 2023, when an intoxicated school bus driver crashed into a house. "Thankfully no students were on board, and no one was injured.

DUI School Bus Crashes into House – SOBRsafe Could Help Prevent This

Performance at First Two TerraTech Installations Drives Rollout to 17 Sites Across 11 States DENVER, CO / ACCESSWIRE / January 31, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that its first two SOBRcheck™ installations in the oil and gas industry were successful, driving expansion across all US locations for TerraTech Services (TerraTech), one of the world's largest oilfield services and logistics providers. TerraTech serves every major US oilfield basin, and initially installed SOBRcheck in two of its service centers for both fleet and workplace applications.

SOBRsafe Success Leads to Expansion Across all US Locations for Oil and Gas Customer Owned by $20 Billion+ International Conglomerate

DENVER, CO / ACCESSWIRE / January 18, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that the Company will be presenting at three investment conferences in January, beginning with the Sidoti & Company Virtual Investment Conference on January 18, 2023. SOBRsafe Chairman & CEO Dave Gandini will present at 4:00 pm ET and is conducting one-on-one investor meetings throughout January 18-19, 2023.

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